Unicorn Whisperer

This brief is dedicated to my friend Dan Goldgeier, author of the hilarious book Killer Executions and Scrubbed Decks: An Outside-the-Box Look at Obnoxious Advertising and Marketing Jargon. (Makes a great under $5 office gift.)

Aired August 14, 2018.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

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Three Ideas for this Week

Three quick bits of brain candy:

  1. Why avoid the news (via @jasonfried)
  2. Nearly half of working age families in the U.S. have nothing saved for retirement.
  3. Billion dollar ideas someone should invent via @allison_pons.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Productive People Don't Care About Texting

When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.

Article that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette

Hear the evergreen mp3 here (length: 5:07)

Hear this Flash Briefing by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

Privacy: Be Stingy with Your Data - Buffalo Exchange Fail

The main ideas in this week's show:

  1. Stuff weighs you down.
  2. Data is precious. Protect your own and don't ask your customers for more than you need.
  3. Transparency is so key in business. Consumers can smell anything less.

Credit: "It's Just a Couch" Clip from American Beauty (1999) - watch full clip here.

Hear this Flash Briefing by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app, or click the big black graphic below).

Listen here (evergreen mp3) - length: 4:33

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

 

My OG Etsy Shop - Accidental Ecommerce Education

Read more on the blog: My OG Etsy Shop – Accidental Ecommerce Education

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app, or click the big black graphic below).

Listen here (evergreen mp3) - length: 3:42

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

 

Filter Your Inputs: When to Unfriend - Flash Briefing 4

Read more on the blog: Unfriend Energy Drainers: Social Media Self-Care

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Listen here (evergreen mp3) - length: 2:01

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

 

Don't Tip on Tax! Do Millennials Tip Less? - Flash Briefing 3

Read more on the blog: Tipping is Broken (And Don't Tip on Tax)

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Listen here (evergreen mp3) - length: 2:48

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

 

Pricing Marketing Services - Flash Briefing 2

Read more on the blog: Pricing Marketing and Advertising Services

Listen here (evergreen mp3) - length: 1:35

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

 

GDPR - Flash Briefing 1

What marketers really need to ask about GDPR.

Read more on the blog: GDPR: Fixing the Marketing Plane While It's Flying

Hear this Flash Briefing by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Listen here (evergreen mp3) - length: 3:20

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!