075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)
Whether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional?
And how do you send a hug over Zoom?
Garyvee has used Lately AI to automatically post engaging video clips on social media.
Kate Bradley Chernis is Co-Founder and CEO of Lately, a startup backed tech powerhouses including angel investor Jason Calacanis with the LAUNCH Accelerator and Lately user Gary Vaynerchuk’s VaynerMedia. Kate and Emily Binder broke down the front for a refreshing take on being yourself in the business world.
With her XM radio DJ, fiction writing, and marketing agency background, Kate knows good words. She shares tips for the most effective language for your sales and marketing copy and social posts.
More topics include startup advice from two women entrepreneurs and navigating the psychological impacts of pandemic PTSD.
What is Lately AI?
Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next.
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About Lately and Kately
Marketers can use Lately AI to instantly transform podcasts, videos, and any online news articles or blogs into dozens of social posts that are automatically pre-vetted to resonate with your target audience.
Jason Calacanis interviews Kate Bradley Chernis about her company Lately on This Week in Startups.
As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.
TOPICS AND TIMESTAMPS:
02:30: Meet Kate Bradley Chernis and step behind the curtain with Emily
05:05: The kindness of strangers and the "translation of a hug"
08:12: Things that are keeping us sane during quarantine and the stress of the pandemic, and the value of self-care
11:30: How the pandemic is impacting body language, facial expressions, and our ability to connect with customers, friends, and family in a virtual space
Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. It can also transcribe podcasts and cut videos into short clips for social.
12:53: Diving into Kate's background and her experience with XM radio
18:55: There's a lot of VC money floating around there is possibly a hunger to do more and invest more to seek entertainment, excitement, and positive influence. Furthermore, companies naturally present themselves as strong or weak investments based on how they perform under pandemic conditions.
Kate Bradley Chernis and This Week in Startups Host and Lately Investor, Jason Calacanis with fellow LAUNCH classmates Taylor Monks and Max Coleman
"If you're surviving now as a company, you're suddenly very attractive. Because this is the hardest time to survive, so it's clear cut. You don't really have to explain the value of your company if you're making it in a pandemic: it's already there." - Kate Bradley Chernis
Most long-form content like blogs, videos and podcasts takes hours to create, then collect dust. Get exponentially more eyeballs on your hard-earned work by unlocking the value with Lately’s AI.
22:00: All about Lately.
It takes the average human 12 minutes to write a social post. In 1.8 seconds, Lately's AI will give you dozens. Multiply that times the hourly salary of any content creator on your team, and you have mind blowing time and money savings.
26:25: Showing personality can be difficult when it comes to your brand and social media.
Related episode: Robert Sofia: What Your Brand Should Say on Social Media
28:00: People spend more time on Facebook's platforms, including Facebook, Instagram, and WhatsApp than any behavior outside of family, work, or sleep. That makes for a lot of data for marketers to comb through.
"That's the goal, it’s to learn what people care about, right? Because if you don't know what they care about, then it's pointless. And as I learned over the years, what typical marketing tools look at are numbers, and people can't read the numbers or translate them, and this is a constant problem." - Kate Bradley Chernis
33:30: We had to ask, what does Kate, a fiction major, think about the Oxford Comma?
34:00: Opening the door to your audience and social media trends: what goes viral and what types of posts do Facebook or LinkedIn algorithms favor?
40:00:
What books does Kate recommend?
Prior to founding Lately, Kate Bradley Chernis served 20 million listeners as Music Director and on-air host at Sirius/XM on “The Loft”. She’s also an award-winning radio producer, engineer, and voice talent.
CONNECT WITH KATE BRADLEY CHERNIS:
Twitter: @LatelyAIKately
CONNECT WITH LATELY:
Instagram: @LatelyAI
Twitter: @LatelyAI
Facebook: @LatelyAI
LinkedIn: LatelyAI
Web: Lately.ai