alexa

039 - Katherine Prescott: Alexa Privacy, Echo Show 5

Katherine Prescott is the Founder and Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising. Which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Facebook.

Katherine Prescott is the Founder & Editor of  VoiceBrew , a top resource for Alexa tips and best uses

Katherine Prescott is the Founder & Editor of VoiceBrew, a top resource for Alexa tips and best uses

Topics and timestamps:

  • Privacy - Amazon Alexa - is she recording?

  • Amazon Echo Show 5 announcement - new features, especially for greater privacy and user data control

  • When is Alexa recording vs listening?

  • How do I control my privacy settings on Alexa?

  • 3.10 This privacy dialogue is healthy - it improves voice assistants for consumers

  • Echo Show 5 has a new camera shutter and the ability to say “Alexa, delete everything I said today”

  • 4.20 Alexa app is not the focus

  • 5.00 Discoverability is the ultimate challenge

  • 5.05 It’s called the 5 but this refers to the 5.5 inch screen - is same as third gen echo

  • 5.10 Why the Echo Show 5 is such a big deal - compelling land grab for affordable smart display space

  • 6.10 Like the shift from radio to TV, third party Alexa skills will improve dramatically because of multi-modal

  • 10.04 Will smart display pave the way for advertising? Banner even? Less intrusive than voice? Alexa diplsay ads?

  • 10.50 Emily: sponsorship and brand preference will be paid for - that will be the advertising, unlike previous digital like banner ads or PPC

  • 11.30 Katherine: Tech giants are shifting toward privacy as a feature

  • 13.15 Business model and alignment - Amazon, Apple, Google, Facebook. Great point from Katherine.

  • 14.02 Google's pitch: we provide free services and collect your data.

  • 14.27 Think of privacy in broader context - we are in the early innings of voice 

See this post on  Instagram and follow @beetlemoment  for #voicefirst news

See this post on Instagram and follow @beetlemoment for #voicefirst news

Sources:

  1. Echo Show 5: https://www.techradar.com/news/amazon-echo-show-5-everything-you-need-to-know

  2. "Buried in this morning’s Echo Show 5 announcement are a couple of new security features worth highlighting. In addition to the inclusion of a built-in camera shutter on the new smart display are a pair of Echo  commands that let users delete voice recordings with an Alexa command." -https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/



Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1)  Click “Listen in Apple Podcasts”,  2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!

Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1) Click “Listen in Apple Podcasts”, 2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!

Get in touch with Katherine Prescott:

Twitter: @kbprescott

Instagram: @voicebrew

Voicebrew.com

033 - Top Five Tips for a Great Alexa Flash Briefing - Daniel Hill

What makes a great Flash Briefing? Daniel Hill, creator and host of The Instagram Stories Flash Briefing is our guest. Daniel and Emily Binder, creator and host of Voice Marketing - Daily Beetle Moment Flash Briefing discuss the top five tips for creating a popular Flash Briefing.

Why Daniel has the #1 Alexa Skill for search term “Instagram”:

“Others were doing similar things [marketing tips for small businesses] on Instagram, but no one was doing it on Alexa.” -Daniel Hill

  1. Length - 10 seconds, 90 seconds, or 3 minutes? Daniel suggests a longer briefing than Emily. It depends on your content.

    1. Don’t waste time on your intro and outro. Use markers. (Emily uses Pippa - click here for a $25 Amazon Gift Card when you sign up for a year of audio hosting). Include sonic branding - be consistent.

  2. Schedule / cadence - how often to publish your Flash Briefing?

    1. Make a commitment.

    2. How many days per week? 5 weekdays, or all 7 days? Should you publish on weekends? Whatever you do, be consistent and let listeners know what to expect. Listenership for Flash Briefings diminishes on weekends but you may want to post at least one or two weekend posts for the ones who stay engaged (Daniel). Consider a weekend edition (something short and simple).

    3. Survey your listeners: Daniel used a Google Form, created a bit.ly link to it, and announced it on his briefing - and he gave away an Echo to incentivize listeners to take the survey. Batch record - don’t leave this until the night before (Emily). Daniel: Fresh news briefings require recording daily most of the time. Consider recording early after the gym or whenever you feel most energized. Listeners can hear fatigue in your voice.

  3. Content: what to talk about?

    1. Daniel: It has to be newsworthy.

    2. Emily: Don’t be obvious and basic. Don’t make a briefing about something basic.

    3. Add value: “What do I know that other people don’t?” And add your take on the news you share. Example briefing (share news, give take) below or click here.

  4. What to name your Flash Briefing:

    1. Daniel: Look for a name or word people are talking about. Capitalize on popular search terms because this platform is so uncrowded.

    2. Emily: Look at Google Search Trends or Amazon’s list of top product searches. https://twitter.com/emilybinder/status/1117167808851382274.

  5. What’s the point of your briefing?

    1. Emily: Public speaking should make your audience feel something, remember something, and do something. Look at your briefing as a body of work over time. You need a central theme or idea that is the backbone of all your content.

    2. Daniel: Make a Flash Briefing that is niche: example: not just fishing, not just deep sea fishing, but Sustainable Deep Sea Fishing!

danielhillmedia-tweet-instagram-stories-flash-briefing-alexa.png

About Daniel:

Daniel Hill is obsessed with figuring what grabs people's attention and holds it. What makes someone tap the "like" button or double tap on a picture? What makes someone post the crying emoji or share a post with their private text message group?  Daniel currently works at Columbia University Medical Center and runs DanielHillMedia, where he teaches small business owners how to use Instagram. He hosts an Instagram podcast, called "The Instagram Stories", and launched the first Instagram Amazon Alexa Flash Briefing Skill where he gives daily news updates and answers questions. You can find him on Instagram @danielhillmedia. 

Connect with Daniel:

The Instagram Stories Flash Briefing

Twitter and Instagram: @DanielHillMedia


032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Hear my SXSW interview about voice marketing with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. And an all-around badass AND kind person.

1-click play episode on Apple Podcasts

More podcast player links at the bottom.

Brands, Voice AI, and AR/VR from The Antipodean

Michelle Excell, AR/VR and Emerging Technology Expert

Michelle Excell, AR/VR and Emerging Technology Expert

Show notes and timestamps:

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?

02:25 Brands are interested invoice but unsure where to start

02:40 Some agencies are jumping in head first

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers

04:50 Consider voice or AI within chat bots or retail where people will spend more time

5.08 Find contextual places where customers really interact

05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?


P.S. Michelle and Emily met as guests on Bob Knorpp’s marketing and advertising podcast, The BeanCast. <— A VERY good show worth catching if you’re in marketing, advertising, or the agency world.

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Check out past episodes

Hear Emily’s top tips about voice marketing:

Click to hear Emily Binder discuss voice marketing strategy on Teri Fisher’s podcast. This is the #2 most popular episode of all time on Alexa in Canada!

Enjoy - stream it or hear on Apple Podcasts.

Hit the button above to get emails from Emily about voice marketing news. How often? Monthly, tops - and your info will NEVER be shared or monetized.

028 - Curating Customer Experiences with Voice Assistants - Jon Chu

If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?

Why A.I. isn’t the best term, but curated intelligence is more apt.

Intent matters. Focus on solving one particular customer problem at a time.

Mentioned:

Jon Chu: @jchu

027 - How to Make the Voice Assistant Like Your Brand


Hear how the future ubiquitous voice assistant will decide whether to promote your brand.

We spend major ad dollars on the duopoly (Google and Facebook) with Amazon a distant third. Those ad dollars will shift.

Telenav announced that it is integrating Amazon Alexa into its automotive navigation system offering.

1.0:

The voice assistant we know today will be so much smarter tomorrow. 

Your shadow, your assistant:

The voice assistant will be every person’s personal assistant, their shadow, their life historian and documentarian. It will mitigate our drudge work for life admin tasks like errands and comparison shopping. It will save us all kinds of time. I hope we use that time well.

What won't change:

We are at the mercy of an algorithm today: many ecommerce retailers live and die by SEO on Google and on Amazon. Tomorrow our brands will be at the AI's mercy. The data will be richer, the algorithm more complex.

Amazon, which is nearing $800 billion in value, is making a noticeable push in advertising products, hoping to grab a piece of Google and Facebook’s duopoly of digital advertising. Voice commerce is estimated to be a $18.3 billion opportunity by 2023.

Amazon, which is nearing $800 billion in value, is making a noticeable push in advertising products, hoping to grab a piece of Google and Facebook’s duopoly of digital advertising. Voice commerce is estimated to be a $18.3 billion opportunity by 2023.

This idea of the future is not radically different from the game we play with search engines today. You bid to be at the top based on a user’s query, or you work on your content to rank high organically.

The same process will happen but with less screen, and more anticipation of the user’s needs or next purchase.

When the assistant recommends a product, it will try to match to the user’s needs, history, and preferences. Google does this today with search results. Your website gets rewarded for relevancy. Everyone tries to game the SEO algorithm but ultimately if you have great content that solves the searcher’s problems google knows it and ranks you higher. There is no silver bullet.

Up Next:

Tune in next week for episode 28: my upcoming interview with Jon Chu, an expert in voice first ecommerce and retail.



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023 - Easy Alexa Skills for Brands - Brielle Nickoloff, Voice UX Design - Witlingo

Hear my conversation with Brielle Nickoloff, Voice UX Designer at Witlingo. We discussed what the startup is doing to help podcasters, politicians, entrepreneurs, authors, comedians, and other content creators or personal brand promoters get voice skills onto Amazon Alexa or Google Assistant quickly and easily.

“Castlingo is the easiest way to publish short audios to let your audience listen to what you have to say.”

Get a Voice Marketing Presence with Castlingo (check out their promo which ends 12/8/18).

brielle nickoloff headshot.jpg

Brielle Nickoloff is a Lead of Voice User Experience Design and Research at Witlingo, a Washington D.C., based startup that builds products and solutions for Voice First devices and platforms, such as Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana.

Brielle earned dual Bachelor’s degrees in Linguistics and Neuroscience at the University of Colorado, Boulder. Much of Brielle’s research in the space began with a closer look at the ways one’s emotional reaction to a voice interface is notably more inflated than reactions to other types of user interfaces. She loves to design for maximally accessible and minimally intrusive technology by leveraging the beauty of natural human language.

Attend the Alexa Conference January 15-17, 2019 (Brielle and I are both speaking - come say hi!)

40% of adults now use voice search once per day. Read more Voice First Facts from Witlingo.

Follow Brielle Nickoloff on Twitter: @ElleForLanguage (I love her handle!)

020 - Voice Marketing with Alexa Flash Briefing - KiKi L'Italien Interview

I interviewed KiKi L'Italien, CEO and Creative Technologist at Amplified Growth, about Voice Marketing with Alexa Flash Briefing.


Topics:

  1. How are you using voice for marketing? For yourself, #assnchat (Association Chat), or your clients?

  2. What do you see being the biggest ways voice tech will impact marketing and business?

  3. The popular stat is 50% of searches will be screenless by 2020:

  4. What can brands and marketers do now to prepare for how prevalent voice search will be?

  5. What are your favorite Flash Briefings or Alexa skills?

Mentioned: podcast about microphones on the bus picking up coughs to measure sickness in a region - I cannot find this - I thought it was on VUX World but apparently not. The agency and interviewee was based in Kansas City... anyone know? Will update here if I find it.

kiki-litalien-bio-standing.jpg

Get in touch with KiKi

RELATED video: Why You Need a VOICE MARKETING Strategy Now


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015 - Why Voice First and Smart Speakers Are a Marketing Must

What is Voice First?

Topics:

  • Position Zero or bust

  • Voice search

  • Speech recognition

  • Alexa Flash Briefing

  • Smart speakers

  • Alexa

  • Amazon Echo

  • Google Home

  • Transcribing all of YouTube automatically

  • Carl Jung and the collective unconscious - how this applies to indexing our global speech

  • “Marketing is three things: direct response, and PR; the rest is just tactics.” - Bob Knorpp, host of The BeanCast


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND

  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)

  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell

  4. Google Duplex:

Please Leave a Review!

If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

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Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Please use my link so they’ll know I sent you!