alexa skill

038 - Audio Brand Identity - Brent Barcus, i65 Music

  • Brent worked on a spot for Nashville Predators NHL team’s sonic branding for ticket packages for the upcoming season

  • Sports brand sound for teams - edgier sound, guitar for hockey - what goes into creating the theme for a spot

  • Considering in-game entertainment in suites with Alexa devices

  • Get Urgently Alexa roadside skill for a flat tire - frictionless

  • Voice skills for musicians to offer fans special experiences

  • ISP (in skill purchasing) for the entertainment vertical

  • What can artists and labels do in the voice space to promote their music?

Brent Barcus, i65 Music

Brent Barcus, i65 Music

Connect with Brent Barcus:

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032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Hear my SXSW interview about voice marketing with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. And an all-around badass AND kind person.

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Brands, Voice AI, and AR/VR from The Antipodean

Michelle Excell, AR/VR and Emerging Technology Expert

Michelle Excell, AR/VR and Emerging Technology Expert

Show notes and timestamps:

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?

02:25 Brands are interested invoice but unsure where to start

02:40 Some agencies are jumping in head first

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers

04:50 Consider voice or AI within chat bots or retail where people will spend more time

5.08 Find contextual places where customers really interact

05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?


P.S. Michelle and Emily met as guests on Bob Knorpp’s marketing and advertising podcast, The BeanCast. <— A VERY good show worth catching if you’re in marketing, advertising, or the agency world.

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Hear Emily’s top tips about voice marketing:

Click to hear Emily Binder discuss voice marketing strategy on Teri Fisher’s podcast. This is the #2 most popular episode of all time on Alexa in Canada!

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