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039 - Katherine Prescott: Alexa Privacy, Echo Show 5

Katherine Prescott is the Founder and Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising. Which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Facebook.

Katherine Prescott is the Founder & Editor of  VoiceBrew , a top resource for Alexa tips and best uses

Katherine Prescott is the Founder & Editor of VoiceBrew, a top resource for Alexa tips and best uses

Topics and timestamps:

  • Privacy - Amazon Alexa - is she recording?

  • Amazon Echo Show 5 announcement - new features, especially for greater privacy and user data control

  • When is Alexa recording vs listening?

  • How do I control my privacy settings on Alexa?

  • 3.10 This privacy dialogue is healthy - it improves voice assistants for consumers

  • Echo Show 5 has a new camera shutter and the ability to say “Alexa, delete everything I said today”

  • 4.20 Alexa app is not the focus

  • 5.00 Discoverability is the ultimate challenge

  • 5.05 It’s called the 5 but this refers to the 5.5 inch screen - is same as third gen echo

  • 5.10 Why the Echo Show 5 is such a big deal - compelling land grab for affordable smart display space

  • 6.10 Like the shift from radio to TV, third party Alexa skills will improve dramatically because of multi-modal

  • 10.04 Will smart display pave the way for advertising? Banner even? Less intrusive than voice? Alexa diplsay ads?

  • 10.50 Emily: sponsorship and brand preference will be paid for - that will be the advertising, unlike previous digital like banner ads or PPC

  • 11.30 Katherine: Tech giants are shifting toward privacy as a feature

  • 13.15 Business model and alignment - Amazon, Apple, Google, Facebook. Great point from Katherine.

  • 14.02 Google's pitch: we provide free services and collect your data.

  • 14.27 Think of privacy in broader context - we are in the early innings of voice 

See this post on  Instagram and follow @beetlemoment  for #voicefirst news

See this post on Instagram and follow @beetlemoment for #voicefirst news

Sources:

  1. Echo Show 5: https://www.techradar.com/news/amazon-echo-show-5-everything-you-need-to-know

  2. "Buried in this morning’s Echo Show 5 announcement are a couple of new security features worth highlighting. In addition to the inclusion of a built-in camera shutter on the new smart display are a pair of Echo  commands that let users delete voice recordings with an Alexa command." -https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/



Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1)  Click “Listen in Apple Podcasts”,  2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!

Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1) Click “Listen in Apple Podcasts”, 2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!

Get in touch with Katherine Prescott:

Twitter: @kbprescott

Instagram: @voicebrew

Voicebrew.com

027 - How to Make the Voice Assistant Like Your Brand


Hear how the future ubiquitous voice assistant will decide whether to promote your brand.

We spend major ad dollars on the duopoly (Google and Facebook) with Amazon a distant third. Those ad dollars will shift.

Telenav announced that it is integrating Amazon Alexa into its automotive navigation system offering.

1.0:

The voice assistant we know today will be so much smarter tomorrow. 

Your shadow, your assistant:

The voice assistant will be every person’s personal assistant, their shadow, their life historian and documentarian. It will mitigate our drudge work for life admin tasks like errands and comparison shopping. It will save us all kinds of time. I hope we use that time well.

What won't change:

We are at the mercy of an algorithm today: many ecommerce retailers live and die by SEO on Google and on Amazon. Tomorrow our brands will be at the AI's mercy. The data will be richer, the algorithm more complex.

Amazon, which is nearing $800 billion in value, is making a noticeable push in advertising products, hoping to grab a piece of Google and Facebook’s duopoly of digital advertising. Voice commerce is estimated to be a $18.3 billion opportunity by 2023.

Amazon, which is nearing $800 billion in value, is making a noticeable push in advertising products, hoping to grab a piece of Google and Facebook’s duopoly of digital advertising. Voice commerce is estimated to be a $18.3 billion opportunity by 2023.

This idea of the future is not radically different from the game we play with search engines today. You bid to be at the top based on a user’s query, or you work on your content to rank high organically.

The same process will happen but with less screen, and more anticipation of the user’s needs or next purchase.

When the assistant recommends a product, it will try to match to the user’s needs, history, and preferences. Google does this today with search results. Your website gets rewarded for relevancy. Everyone tries to game the SEO algorithm but ultimately if you have great content that solves the searcher’s problems google knows it and ranks you higher. There is no silver bullet.

Up Next:

Tune in next week for episode 28: my upcoming interview with Jon Chu, an expert in voice first ecommerce and retail.



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010 - Future Flight Attendants and Captains of S&M

  • Sexist stickers for kids onboard TUI.
  • PR crisis fail - no main brand Twitter account to issue a statement.
  • What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home. And why are so many young men not acting like men?
  • Chuck and Wendy Rhoades have a special power balance on Billions and domination/submission role play is a release more common than you may think.

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