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029 - Amazon Alexa In-Skill Purchasing Gets Upsell - Voice Marketing for Brands

Announcements - what's happening in February 2019 (first two minutes of show):

Show notes:

  • CPG and FMCG especially need to pay attention to the updates in Alexa: ISP (in-skill purchasing) just got a facelift in the Developer Console, making it easier to upsell. This is just getting started.

  • Skills with very high conversion rates for upsell to premium version (34-50%!): Big Sky (weather) and Escape the Airplane (game)

  • Voice in the car - HUGE opportunity (car is faster growing and has 60% higher MAUs than smart speakers)

  • Today is like first gen iPhone: you can't multitask - only one app at a time

  • Where we are with skills now: you can only do one thing at a time

  • This will improve

  • Voice is for EVERY brand

  • Typing is unnatural, awkward, and slow. We are computing in computer-ese. Let's talk. We can speak and process so much faster than we can talk or read.

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