amazon alexa

051 - Alexa, How Can Brands Can Sell and Engage More? Bob Stolzberg, Voice XP

Plot twist: how could Alexa hurt Amazon sales?

Guest Bob Stolzberg, Founder of Voice XP, and Emily dug into a key question about where e-commerce is headed: can brands stand as independent ecommerce channels while reaching customers through Amazon Alexa? 

Furthermore, will branding really matter in an increasingly AI assisted future? (Bob and Emily disagree here. And we’d love to hear Brian Roemmele’s take!)

Bob Stolzberg, Founder Voice XP, Alexa Champion

Bob Stolzberg, Founder Voice XP, Alexa Champion

The convenience factor of a single voice command could reinforce brand loyalty. If you can have a company call you back or send you a car or a pizza hands-free, you might just go direct to them and never shop around (and that could be through their Alexa skill). Or maybe the voice assistant of the future does the research for us and we don’t bother remembering brands anymore.

Personal assistants will help us buy things and it doesn’t have to be direct from Amazon. Ecommerce businesses can build voice experiences directing users to buy direct from them (e.g., via text message or multimodal touch screen that opens a separate page). Think about this for DTC (direct to consumer) like a Casper or M Gemi.

Topics in this episode:

  • What you can do today to improve customer experiences for shopping and getting information

  • How voice will impact the future of advertising

  • How you can create a custom skill which lets your customers request a call-back from you through Alexa

  • How to engage people with your voice experiences - omnichannel marketing and voice as part of the funnel

Get in touch with Bob Stolzberg:

Twitter: @BobStolzberg

voicexp.com

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049 - The Killer Voice App - Dave Isbitski, Chief Evangelist Alexa - Pt. 2 of 2

Dave Isbitski, Chief Evangelist, Alexa at Amazon

Dave Isbitski, Chief Evangelist, Alexa at Amazon

Guest: Dave Isbitski, Chief Evangelist, Amazon Alexa. We discussed Alexa Flash Briefing and the future of AI and how it will teach us about ourselves. The killer app is the connection. Part 2 of 2. (Listen to Part 1.)

We also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa skill found? 

Friendly reminder: please mute your Alexa device before listening.

SHOW NOTES:

1:05 Flash Briefing - a consistent way to engage your customers. Beats a silly CEO email no one opens. This is a better company update.

2:00 "I want to engage and connect on a human level”

Cross modalities to drive engagements

2:45 Teri Fisher - Voice First Health Podcast: using SEO to share and promote all his Flash Briefings (Alexa in Canada, the top briefing in Canada). Put all the briefings onto a blog. This is how to harness Flash Briefing across modalities and web as well as helping your SEO

3:20 You offer customers value. You must give. Pippa.io is a good tool to get your briefings embedded into your site with a simple widget which is also search-friendly (thanks for sponsoring our show, Pippa!) Here’s how it looks for the Voice Marketing Flash Briefing:

Get a $25 Amazon Gift Card when you sign up for Pippa to host your podcast or Flash Briefing!

4:00 What do you see coming down the pike as far as interaction within Flash Briefing? How do we move from passive to interactive, if we do at all - in voice experiences?

4:30 Dave: I’m a product person. I love consumer devices. I feel strongly that you want someone to get a new idea or understand how something will work, it must be a physical product. That was Echo. People want devices that work with Alexa. That customer sentiment has evolved - the future will be similar. 

7:50 Alexa Conversations

8:00 The future of voice

8:20 We as humans don't think in terms of TASKS but in terms of scenarios, ideas, and things we want to get done (re:MARS example)

9:35 Burn your current ideas down. AI will help. Existentialism. 

11:00 There is no killer voice app. The killer thing is the relationship and context with AI. Like a long friendship - it’s not any one aspect that makes it meaningful, it’s the entire relationship. 

Connect with Dave Isbitski:

thedavedev.com

Twitter @thedavedev

LinkedIn

044 - Paying Voice Talent, Junk Alexa Skills, and Business Integrity - Melanie Scroggins

I spoke with Austin-based professional voice actor Melanie Scroggins, Owner of Melanie Scroggins Voiceover. Melanie found me based on my tweets about junk skills (Alexa skills with no content that are squatting on search terms).

Her story resonated with me because it opens the door to a larger conversation about how we value and pay talent.

For voice actors who are providing the important sonic branding that we in the voice community are effusive about, communities like SpokenLayer are underpaying freelancers to a surprising degree.

And somehow, no one is talking about it.

This hopefully serves as a conversation starter. Let’s openly discuss these things so we can create a better place for everyone, from users and customers to developers, brands, voice actors, and content creators.

We mentioned:
Here is the rate guide for GVAA (Global Voice Academy)

While this is a standard rate sheet a lot of voice actors use to rate out projects, there
actually is no end all be all. It's really up to the individual actor, but
this provides a solid foundation on which to start charging.

Connect with Melanie Scroggins:


melaniescroggins.com

LinkedIn

029 - Amazon Alexa In-Skill Purchasing Gets Upsell - Voice Marketing for Brands

Announcements - what's happening in February 2019 (first two minutes of show):

Show notes:

  • CPG and FMCG especially need to pay attention to the updates in Alexa: ISP (in-skill purchasing) just got a facelift in the Developer Console, making it easier to upsell. This is just getting started.

  • Skills with very high conversion rates for upsell to premium version (34-50%!): Big Sky (weather) and Escape the Airplane (game)

  • Voice in the car - HUGE opportunity (car is faster growing and has 60% higher MAUs than smart speakers)

  • Today is like first gen iPhone: you can't multitask - only one app at a time

  • Where we are with skills now: you can only do one thing at a time

  • This will improve

  • Voice is for EVERY brand

  • Typing is unnatural, awkward, and slow. We are computing in computer-ese. Let's talk. We can speak and process so much faster than we can talk or read.

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