big ag

011 - Marketing Meat, Milk, and Mayo

Marketing is powerful for both good and bad, fear is a great motivator, and Big Ag’s lobbyists should scare you more than the NRA’s. This reminds me of Hellman’s Mayo (Unilever) suing little Hampton Creek, maker of “Just Mayo”, a vegan alternative that saves tons of water and pollution per year by omitting eggs.

The Standard American Diet (SAD) leads to disease and rising healthcare costs. And contributes greatly to climate change. And we’re arguing over product names

Show notes:

Hellman's Mayo (Unilever) sued little Hampton Creek over their eggless mayo (Just Mayo) - 2014.

Then after all, Hellman's gave vegan mayo a go.

Big Ag (Big Agriculture) are the first or second most powerful lobbyists in Washington. The NRA is anathema to many when we talk about lobbying, but Big Ag is more impactful to our health and the environment than any other group. And even the Sierra Club and Greenpeace are Big Ag's bitch - here's more on that: Cowspiracy is a documentary worth watching.

Missouri has become the first state to regulate the word "meat," ruling that lab-grown "meats" and plant-based alternatives can't use the word. According to USA Today, producers can be fined for "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." The law was pushed by the Missouri Cattlemen’s Association, which has argued that the term is confusing shoppers and harming ranchers. Just days before, the maker of Tofurky filed a lawsuit in the state seeking to block the regulation and allow the company to continue to use "meat nomenclature" like "sausage" and "hot dogs.” Via LinkedIn News 

If our planet is going to make it another hundred years, we can’t continue factory farming at this rate. It is flat out unsustainable.

For example:

  • The water required to produce a pound of beef = 32 showers.

  • A 1/4 pound of hamburger requires over 600 gallons of water to produce

  • 29% of the world’s water goes to animal production. 1 in 6 or 1.1 billion people go each day without access to clean drinking water.

  • You can save 50,033 gallons of water by giving up dairy = over 200,000 gallons of water per year by simply leaving meat and dairy off the menu!

We should be happy that people are eating alternative meats. Stop thinking of the marketplace as a finite pie where your brand has a little slice, a fyfedom around terms like “mayo,” and imagine a bigger pie.

Also, anyone think about Camille Preaker with this rule coming from Missouri? Pigs are smarter than dogs, you know. #WindGap


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