clients

032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Hear my SXSW interview about voice marketing with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. And an all-around badass AND kind person.

1-click play episode on Apple Podcasts

More podcast player links at the bottom.

Brands, Voice AI, and AR/VR from The Antipodean

Michelle Excell, AR/VR and Emerging Technology Expert

Michelle Excell, AR/VR and Emerging Technology Expert

Show notes and timestamps:

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?

02:25 Brands are interested invoice but unsure where to start

02:40 Some agencies are jumping in head first

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers

04:50 Consider voice or AI within chat bots or retail where people will spend more time

5.08 Find contextual places where customers really interact

05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?


P.S. Michelle and Emily met as guests on Bob Knorpp’s marketing and advertising podcast, The BeanCast. <— A VERY good show worth catching if you’re in marketing, advertising, or the agency world.

Never miss an episode! Subscribe free to this short marketing podcast on your favorite player:

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Check out past episodes

Hear Emily’s top tips about voice marketing:

Click to hear Emily Binder discuss voice marketing strategy on Teri Fisher’s podcast. This is the #2 most popular episode of all time on Alexa in Canada!

Enjoy - stream it or hear on Apple Podcasts.

Hit the button above to get emails from Emily about voice marketing news. How often? Monthly, tops - and your info will NEVER be shared or monetized.

002 - Pricing Your Marketing Services

Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we’re responsible for influencing culture, which is huge.

Doctors and lawyers charge fees that clients rarely (and really can’t) contest. $85 for a 2-minute consult? Sure, Doc. Swipe my card.

But marketing clients often haggle over price or search for lower bids.

Is there a connection here?

Read more on the blog: Pricing Marketing and Advertising Services