When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.
Article that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette
2) Get the Flash Briefing: Add the Beetle Moment Marketing Skill to your Amazon Alexa device (or search "Beetle Moment" under Skills in your Alexa app).