smart speaker

026 - Marketing in 2019 & Beyond: Social Media and Voice

Year-end episode. Predictions - keeping it simple, two areas of focus:

  1. Social media - tech companies and their manipulation-based business models will change. They’ll evolve in two ways: First, greater transparency that frustrated users will seek. Second, more cohesion with government (as Steve Case posits in The Third Wave).

    Facebook (including Instagram), Twitter, and LinkedIn: the revenue models are based on manipulation through constant feedback loops that surveil users (the product). This is the new fast food. Users will begin to see it as unhealthy like they do cigarettes and Big Macs.

  2. Voice marketing - why smart speakers and voice assistants are like the automobile in 1903 (famous Ford/Horace Rackham quote). Voice is not a fad.

1-minute clip:

Also mentioned:

  • 06:40 - Brian Roemmele, The Oracle of Voice re: “computerese” - Brian is spot on. 06:40

  • 08:16 - Mitch Joel (I quote Mitch re: the 1.0 state of smart speakers and how it’s like the internet before the hyperlink - hard to navigate). Spot on again.

  • Join me at The Alexa Conference on January 15-17, 2019. Get 20% off tickets with promo code: ALEXASPRK203

023 - Easy Alexa Skills for Brands - Brielle Nickoloff, Voice UX Design - Witlingo

Hear my conversation with Brielle Nickoloff, Voice UX Designer at Witlingo. We discussed what the startup is doing to help podcasters, politicians, entrepreneurs, authors, comedians, and other content creators or personal brand promoters get voice skills onto Amazon Alexa or Google Assistant quickly and easily.

“Castlingo is the easiest way to publish short audios to let your audience listen to what you have to say.”

Get a Voice Marketing Presence with Castlingo (check out their promo which ends 12/8/18).

brielle nickoloff headshot.jpg

Brielle Nickoloff is a Lead of Voice User Experience Design and Research at Witlingo, a Washington D.C., based startup that builds products and solutions for Voice First devices and platforms, such as Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana.

Brielle earned dual Bachelor’s degrees in Linguistics and Neuroscience at the University of Colorado, Boulder. Much of Brielle’s research in the space began with a closer look at the ways one’s emotional reaction to a voice interface is notably more inflated than reactions to other types of user interfaces. She loves to design for maximally accessible and minimally intrusive technology by leveraging the beauty of natural human language.

Attend the Alexa Conference January 15-17, 2019 (Brielle and I are both speaking - come say hi!)

40% of adults now use voice search once per day. Read more Voice First Facts from Witlingo.

Follow Brielle Nickoloff on Twitter: @ElleForLanguage (I love her handle!)

015 - Why Voice First and Smart Speakers Are a Marketing Must

What is Voice First?

Topics:

  • Position Zero or bust

  • Voice search

  • Speech recognition

  • Alexa Flash Briefing

  • Smart speakers

  • Alexa

  • Amazon Echo

  • Google Home

  • Transcribing all of YouTube automatically

  • Carl Jung and the collective unconscious - how this applies to indexing our global speech

  • “Marketing is three things: direct response, and PR; the rest is just tactics.” - Bob Knorpp, host of The BeanCast


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND

  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)

  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell

  4. Google Duplex:

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