social media

031 - Simplify Your Marketing: Email and More - Melanie Touchstone

Topics:

  • Email marketing - design and messaging - what works?

  • Social media

  • Design, graphics, and what works - case study - going from color to black and white

  • Personalize brand messaging

  • Winning subject lines

  • Keep it simple

  • Don’t try and fool customers

Video coming soon! Check back the first week of March.

Melanie Touchstone talks with Emily about how simple marketing works. For email, social media, and more.

Melanie Touchstone talks with Emily about how simple marketing works. For email, social media, and more.

026 - Marketing in 2019 & Beyond: Social Media and Voice

Year-end episode. Predictions - keeping it simple, two areas of focus:

  1. Social media - tech companies and their manipulation-based business models will change. They’ll evolve in two ways: First, greater transparency that frustrated users will seek. Second, more cohesion with government (as Steve Case posits in The Third Wave).

    Facebook (including Instagram), Twitter, and LinkedIn: the revenue models are based on manipulation through constant feedback loops that surveil users (the product). This is the new fast food. Users will begin to see it as unhealthy like they do cigarettes and Big Macs.

  2. Voice marketing - why smart speakers and voice assistants are like the automobile in 1903 (famous Ford/Horace Rackham quote). Voice is not a fad.

1-minute clip:

Also mentioned:

  • 06:40 - Brian Roemmele, The Oracle of Voice re: “computerese” - Brian is spot on. 06:40

  • 08:16 - Mitch Joel (I quote Mitch re: the 1.0 state of smart speakers and how it’s like the internet before the hyperlink - hard to navigate). Spot on again.

  • Join me at The Alexa Conference on January 15-17, 2019. Get 20% off tickets with promo code: ALEXASPRK203