voice

032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Hear my SXSW interview about voice marketing with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. And an all-around badass AND kind person.

1-click play episode on Apple Podcasts

More podcast player links at the bottom.

Brands, Voice AI, and AR/VR from The Antipodean

Michelle Excell, AR/VR and Emerging Technology Expert

Michelle Excell, AR/VR and Emerging Technology Expert

Show notes and timestamps:

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?

02:25 Brands are interested invoice but unsure where to start

02:40 Some agencies are jumping in head first

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers

04:50 Consider voice or AI within chat bots or retail where people will spend more time

5.08 Find contextual places where customers really interact

05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?


P.S. Michelle and Emily met as guests on Bob Knorpp’s marketing and advertising podcast, The BeanCast. <— A VERY good show worth catching if you’re in marketing, advertising, or the agency world.

Never miss an episode! Subscribe free to this short marketing podcast on your favorite player:

Stitcher

Spotify

Google Play


Check out past episodes

Hear Emily’s top tips about voice marketing:

Click to hear Emily Binder discuss voice marketing strategy on Teri Fisher’s podcast. This is the #2 most popular episode of all time on Alexa in Canada!

Enjoy - stream it or hear on Apple Podcasts.

Hit the button above to get emails from Emily about voice marketing news. How often? Monthly, tops - and your info will NEVER be shared or monetized.

029 - Amazon Alexa In-Skill Purchasing Gets Upsell - Voice Marketing for Brands

Announcements - what's happening in February 2019 (first two minutes of show):

Show notes:

  • CPG and FMCG especially need to pay attention to the updates in Alexa: ISP (in-skill purchasing) just got a facelift in the Developer Console, making it easier to upsell. This is just getting started.

  • Skills with very high conversion rates for upsell to premium version (34-50%!): Big Sky (weather) and Escape the Airplane (game)

  • Voice in the car - HUGE opportunity (car is faster growing and has 60% higher MAUs than smart speakers)

  • Today is like first gen iPhone: you can't multitask - only one app at a time

  • Where we are with skills now: you can only do one thing at a time

  • This will improve

  • Voice is for EVERY brand

  • Typing is unnatural, awkward, and slow. We are computing in computer-ese. Let's talk. We can speak and process so much faster than we can talk or read.

Get the Alexa Flash Briefing

Hey! Let me know how I’m doing, and help others find the show - leave a review:

020 - Voice Marketing with Alexa Flash Briefing - KiKi L'Italien Interview

I interviewed KiKi L'Italien, CEO and Creative Technologist at Amplified Growth, about Voice Marketing with Alexa Flash Briefing.


Topics:

  1. How are you using voice for marketing? For yourself, #assnchat (Association Chat), or your clients?

  2. What do you see being the biggest ways voice tech will impact marketing and business?

  3. The popular stat is 50% of searches will be screenless by 2020:

  4. What can brands and marketers do now to prepare for how prevalent voice search will be?

  5. What are your favorite Flash Briefings or Alexa skills?

Mentioned: podcast about microphones on the bus picking up coughs to measure sickness in a region - I cannot find this - I thought it was on VUX World but apparently not. The agency and interviewee was based in Kansas City... anyone know? Will update here if I find it.

kiki-litalien-bio-standing.jpg

Get in touch with KiKi

RELATED video: Why You Need a VOICE MARKETING Strategy Now


Get the Beetle Moment Marketing Flash Briefing

Play the latest briefing here

LIKE THIS?

If you enjoyed this podcast please leave a review on Apple Podcasts to help others find the show. I appreciate your feedback!

OUR SPONSOR:

Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Get a $25 Amazon gift card with my link.