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      <image:title>Beetle Moment Marketing Podcast - 077 - Six Podcasts You Should Hear and Voice Marketing Sampler</image:title>
      <image:caption>Everybody’s moving to Texas.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)</image:title>
      <image:caption>Garyvee has used Lately AI to automatically post engaging video clips on social media.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)</image:title>
      <image:caption>Jason Calacanis interviews Kate Bradley Chernis about her company Lately on This Week in Startups.</image:caption>
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      <image:caption>Lately is an AI-powered social media marketing platform that helps marketers scale their publishing and reach. It can also transcribe podcasts and cut videos into short clips for social.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)</image:title>
      <image:caption>Kate Bradley Chernis and This Week in Startups Host and Lately Investor, Jason Calacanis with fellow LAUNCH classmates Taylor Monks and Max Coleman</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)</image:title>
      <image:caption>Most long-form content like blogs, videos and podcasts takes hours to create, then collect dust. Get exponentially more eyeballs on your hard-earned work by unlocking the value with Lately’s AI.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)</image:title>
      <image:caption>Prior to founding Lately, Kate Bradley Chernis served 20 million listeners as Music Director and on-air host at Sirius/XM on “The Loft”. She’s also an award-winning radio producer, engineer, and voice talent.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 074 - Robert Sofia: What Your Brand Should Say on Social Media</image:title>
      <image:caption>“He’s not intimidating. He’s fun, so is our culture. We’re snappy, we make things happen quickly.” - Robert Sofia on the character and brand design of Snappy Kraken.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 074 - Robert Sofia: What Your Brand Should Say on Social Media</image:title>
      <image:caption>Snappy Kraken uses the data it collected in their own data analysis to continuously improve their landing pages, social media, and more.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 074 - Robert Sofia: What Your Brand Should Say on Social Media</image:title>
      <image:caption>Robert Sofia, Founder and CEO of Snappy Kraken, has over 20 years of digital marketing experience and listens to book summaries on Blinkist in his free time.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master</image:title>
      <image:caption>Mikal Abdullah is an entrepreneur, Brazilian Jiu Jitsu coach and competitor, founder of Aces Jiu Jitsu Club, U.S. Army Veteran, and professional fighter.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master</image:title>
      <image:caption>Mikel’s marketing background is focused on top of funnel and middle of funnel strategy. “Branding is always adjusting or evolving.” - Mikel Abdullah</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 072 - Tess Neudeck: What Podcasters Should Know</image:title>
      <image:caption>“Acast is the world's largest global podcast marketplace that provides premium hosting, distribution and monetization. Acast’s app and web service provides on-demand audio content enhanced by additional interactive media and links.” - Acast LinkedIn</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 072 - Tess Neudeck: What Podcasters Should Know</image:title>
      <image:caption>Acast Open is simple, smart podcast hosting and monetization for all creators. Get a $25 Amazon Gift Card when you sign up for a year of hosting on Acast Open.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 072 - Tess Neudeck: What Podcasters Should Know</image:title>
      <image:caption>Live podcast streaming has become increasingly popular throughout the pandemic. Photo by Kate Oseen on Unsplash</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 072 - Tess Neudeck: What Podcasters Should Know</image:title>
      <image:caption>Tess Neudeck - Acast Marketing Manager for the Americas</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 071 - WallStreetBooyah: Fintwit on Twitch with John Andrews - Video</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 071 - WallStreetBooyah: Fintwit on Twitch with John Andrews - Video</image:title>
      <image:caption>Anonymous Twitch financial commentator WallStreetBooyah wears a bat mask on his R-rated financial news channel that embraces the Robinhood investor and holds back nothing.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 071 - WallStreetBooyah: Fintwit on Twitch with John Andrews - Video</image:title>
      <image:caption>WallStreetBooyah has over 6,000 Twitch followers</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 071 - WallStreetBooyah: Fintwit on Twitch with John Andrews - Video</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 071 - WallStreetBooyah: Fintwit on Twitch with John Andrews - Video</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID</image:title>
      <image:caption>A pair of Nike shoes that John, a self-proclaimed sneakerhead, bought off Instagram.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID</image:title>
      <image:caption>John Andrews is CEO of Photofy, a branded content creation platform</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage (VIDEO)</image:title>
      <image:caption>Pacific Content joined Rogers Media in May 2019 and is one of Entrepreneur's 100 Brilliant Companies. Their shows have won Webby Awards, Digiday Branded Content Awards, MarCom Awards, and Shorty Awards.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage (VIDEO)</image:title>
      <image:caption>Choiceology with Katy Milkman is an original podcast from Charles Schwab. It explores irrational decision making. The show was created by Pacific Content.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage (VIDEO)</image:title>
      <image:caption>Podcasting hit a watershed moment in 2019 when, for the first time ever, over 50% of the U.S. adult population had listened to a podcast.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage (VIDEO)</image:title>
      <image:caption>Steve Pratt is Vice President and Co-Founder of Pacific Content, an award winning podcast studio</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 068 - Perth Tolle: Free People, Strong Markets (VIDEO)</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 068 - Perth Tolle: Free People, Strong Markets (VIDEO)</image:title>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Beetle Moment Marketing Podcast - 067 - JJ Ramberg: Goodpods - What Your Friends are Listening To</image:title>
      <image:caption>Co-founders and siblings, JJ and Ken Ramberg</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 067 - JJ Ramberg: Goodpods - What Your Friends are Listening To</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 067 - JJ Ramberg: Goodpods - What Your Friends are Listening To</image:title>
      <image:caption>Goodpods Co-Founder JJ Ramberg</image:caption>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Beetle Moment Marketing Podcast - 066 - Audrey Hall: From Cash to Fintech - Brightwell</image:title>
      <image:caption>Audrey Hall is SVP, Product and Marketing at Brightwell, one of Atlanta’s fastest growing fintech companies</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 066 - Audrey Hall: From Cash to Fintech - Brightwell</image:title>
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      <image:title>Beetle Moment Marketing Podcast - 066 - Audrey Hall: From Cash to Fintech - Brightwell</image:title>
      <image:caption>Each person who works at Brightwell is bought into their core principle and aims to put the user experience first.</image:caption>
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    <loc>https://beetlemoment.com/podcast-episodes/065-alison-greenberg-whats-in-a-name</loc>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Beetle Moment Marketing Podcast - 065 - Alison Greenberg: What's in a Name? - Make it stand out</image:title>
      <image:caption>Alison Greenberg, Co-Founder &amp; CEO of RuthHealth, and brand naming expert and strategist. Twitter: @ALiS0NLAURA</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 065 - Alison Greenberg: What's in a Name?</image:title>
      <image:caption>Women in Voice is building community for women in this new technology space. Alison is chapter founder of Women in Voice NY.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 065 - Alison Greenberg: What's in a Name?</image:title>
      <image:caption>Voice User Interfaces (VUI) are the primary or supplementary visual, auditory, and tactile interfaces that enable voice interaction between people and devices. A VUI can be anything from a light that blinks when it hears your voice to an car’s entertainment console.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 048 - Dave Isbitski - Power of Alexa for Marketing - Pt. 1 of 2</image:title>
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      <image:caption>When bae’s texts turn green… financial humor you can relate to from @GetXipi Instagram (follow for fun)</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 040 - Pricing Strategy: How Not to Discount - Network Spinal Analysis Story</image:title>
      <image:caption>Click the image to 1-click subscribe in your native podcast</image:caption>
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      <image:caption>See this post on Instagram and follow @beetlemoment for #voicefirst news</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 039 - Katherine Prescott: Alexa Privacy, Echo Show 5</image:title>
      <image:caption>Enjoy this episode about #voicefirst marketing and technology? Please leave us a review! 1) Click “Listen in Apple Podcasts”, 2) Click “Open in iTunes:, 3) Click “Ratings and reviews”. Thanks!</image:caption>
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      <image:caption>Get the Alexa Flash Briefing</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 029 - Amazon Alexa In-Skill Purchasing Gets Upsell - Voice Marketing for Brands - How many stars would you give this?</image:title>
      <image:caption>1) Click “View in iTunes” 2) Click “Ratings and Reviews”</image:caption>
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      <image:caption>Amazon, which is nearing $800 billion in value, is making a noticeable push in advertising products, hoping to grab a piece of Google and Facebook’s duopoly of digital advertising. Voice commerce is estimated to be a $18.3 billion opportunity by 2023.</image:caption>
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      <image:title>Beetle Moment Marketing Podcast - 027 - How to Make the Voice Assistant Like Your Brand - Daily Beetle Moment on Alexa</image:title>
      <image:caption>Click to enable</image:caption>
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      <image:caption>Click to subscribe then say “OK Google, play Beetle Moment Marketing Podcast”</image:caption>
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      <image:title>Marketing Blog - Podcast Guests: Prevent Embarrassing Booking Outreach Emails - Magai AI Prompt Tip - Make it stand out</image:title>
      <image:caption>Magai Premium AI Models: ChatGPT, Claude AI, Google Gemini Advanced, Meta Llama, and more! Image Generation: Dall-e 3, Stable Diffusion, Leonardo.ai, Flux, Stable Video…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/market-to-one-person-not-a-crowd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/how-to-add-spotify-chapters-clickable-timestamps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/a58bdacf-82db-4612-8008-47b42110f668/spotify-chapters-timestamps-links-hormozi.png</image:loc>
      <image:title>Marketing Blog - How To Add Spotify Podcast Chapters (Clickable Timestamps) - SEO - Make it stand out</image:title>
      <image:caption>Example Spotify podcast chapters (clickable timestamps) which are great for SEO and UX (user experience). This is “The Game w/Alex Hormozi”, a podcast that figured out the Spotify Chapters trick earlier than most.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/social-media-mistake-rich-media-image</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/45d0d342-97c8-4a31-845b-b8b801fc7bba/fitts-law-ux-target-area.png</image:loc>
      <image:title>Marketing Blog - This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) - Make it stand out</image:title>
      <image:caption>Fitt's Law is a rule that says it's easier to touch or click on bigger things that are closer to you, and harder to touch or click on smaller things that are farther away.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/eebde4b2-87c3-425b-a064-74739e692c19/x-post-podcast-spotify-youtube-links-rich-media-correct.png</image:loc>
      <image:title>Marketing Blog - This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) - Make it stand out</image:title>
      <image:caption>Good LinkedIn post style for promoting a YouTube video podcast. First give the audio link (Spotify, Apple, or Podlink / Plink universal podcast menu link. THEN give the YouTube link as the final link because LinkedIn will scrape / feature metadata from the last URL.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/57b3234e-2ce6-45a1-b410-573fd4331a5c/x-post-youtube-preview-rich-media-correct.png</image:loc>
      <image:title>Marketing Blog - This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) - Make it stand out</image:title>
      <image:caption>Good X post with YouTube rich media preview - btw this is our client Jonathan Satovsky’s podcast, Wisdom, Wealth, and Wellness - incredible guests like Greg Harden, Bob Roth, Joel Greenblatt- check it out!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/08acb077-2309-486c-9739-f9b393bb3d9a/zero-click-content-x-post-photo-correct.png</image:loc>
      <image:title>Marketing Blog - This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) - Make it stand out</image:title>
      <image:caption>Good post style - LinkedIn: this is a caveat. Zero-click content is meant to let the user get the full scoop without clicking away. Great for photos or videos natively uploaded. Popular lately also: swipe through carousel photo style posts (like mini webinar slides).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/5e065775-e2be-45cc-92ac-354753008408/bad-linkedin-post-no-metadata-attached-image.png</image:loc>
      <image:title>Marketing Blog - This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/dont-do-marketing-be-marketable-video-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/emily-binders-top-three-podcast-tips-videos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/best-easy-podcast-seo-tip-descriptions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1628609631541-36TEMMJEBUYFK8M6CXTD/david-gerbino-tweet-emily-binder-podcast-SEO-tips-video.png</image:loc>
      <image:title>Marketing Blog - Best Easy Podcast SEO Tip: Descriptions - Make it stand out</image:title>
      <image:caption>The Description for your podcast episodes has big SEO potential for getting your content ranked in Google search.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/voice-and-the-billboard-comeback-ooh-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617047979919-91SQ69UVQKQ6AM75M1LN/mcdonalds-just-missed-us-billboard.jpg</image:loc>
      <image:title>Marketing Blog - In-Car Voice Assistants and Billboards - What's Next for OOH</image:title>
      <image:caption>“Follow the Arches” Campaign: McDonald’s Creative Billboard. McDonald’s built these billboards to show drivers the closest restaurants. The Golden Arches were cleverly cropped to create direction arrows. This smart minimalist approach won the Outdoor Grand Prix award at Cannes in 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617046215357-F1L5ETZF2G6ZR95P3JJR/unsplash-image-ySRuIL_b1So.jpg</image:loc>
      <image:title>Marketing Blog - In-Car Voice Assistants and Billboards - What's Next for OOH</image:title>
      <image:caption>Billboards should have the fewest words possible to convey a simple message that is legible from afar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/marketing-your-alexa-skill-better-with-a-landing-hub-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1614274371975-O85PTPUFDKMGO13KFE0W/google-assistant-mini-smart-speaker-desk-coffee.jpg</image:loc>
      <image:title>Marketing Blog - Tips: Marketing Your Alexa Skill with a Voice Hub Page - Industry Examples</image:title>
      <image:caption>Amazon Alexa has about 70% market share for smart speakers and the number one category for requested content is music, news, and weather (including podcasts). Watch Emily Binder’s 60-Second Definition of Voice Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1614273984968-ZI59CNEIIU3ON9MUKONC/alexa-skill-uber-request-ride-command.png</image:loc>
      <image:title>Marketing Blog - Tips: Marketing Your Alexa Skill with a Voice Hub Page - Industry Examples</image:title>
      <image:caption>Uber was an early adopter of ordering a rideshare through Alexa. They feature these commands to educate users on how to get a ride using Alexa.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1614273023046-9KSTJ86OSFMZTNN1UXP5/Screen+Shot+2021-02-25+at+11.04.31+AM.png</image:loc>
      <image:title>Marketing Blog - Tips: Marketing Your Alexa Skill with a Voice Hub Page - Industry Examples</image:title>
      <image:caption>TD Ameritrade’s voice hub page features an effective button to enable their Alexa Skill. The green button is eye catching and the simple button text “Ask Alexa” lets users know where the button will take them: the Alexa Skill page on Amazon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1614273749766-HQWR16ZWBRZ350ILYV13/plancorp-perspective-alexa-skill-landing-page.png</image:loc>
      <image:title>Marketing Blog - Tips: Marketing Your Alexa Skill with a Voice Hub Page - Industry Examples</image:title>
      <image:caption>Plancorp, an RIA (Registered Investment Advisor) with over $4 billion AUM (assets under management) built their custom Alexa Skill with WealthVoice. Plancorp Perspective’s voice hub page makes it easy for clients to enable the skill with their Alexa Quick Link. Suggested commands make it easy for clients to interact with their voice experience and get hands-free updates.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/top-three-brand-alexa-skills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1606178041228-AJD91KZZDLDUDJXZ7W08/image-asset.jpeg</image:loc>
      <image:title>Marketing Blog - Top Three Brands with Alexa Skills - Voice Marketing</image:title>
      <image:caption>Your customers want convenience. The best voice apps offer it. It’s that simple. The Starbucks Reorder skill and Domino’s Pizza Alexa skill accomplish this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1605890373755-BMZXOSOY480TMD74ODLZ/starbucks-reorder.jpg</image:loc>
      <image:title>Marketing Blog - Top Three Brands with Alexa Skills - Voice Marketing - Starbucks Reorder</image:title>
      <image:caption>Reorder your usual coffee, check your Starbucks Card balance, and switch between your last five previous orders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1605891039626-LJ2CQGDGSSACSIW26Y96/TED-Talks-alexa-skill-icon.png</image:loc>
      <image:title>Marketing Blog - Top Three Brands with Alexa Skills - Voice Marketing - TED Talks</image:title>
      <image:caption>With their Alexa Skill, nonprofit organization TED allows you to play the latest TED talk, play random TED talks, or search for talks by topic or speaker name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1605894825457-CW6108TMNVRG6LQEQ2IE/dominos-alexa-skill-icon.png</image:loc>
      <image:title>Marketing Blog - Top Three Brands with Alexa Skills - Voice Marketing - Domino’s</image:title>
      <image:caption>With the Domino’s Skill for Amazon Alexa you can build a new order, reorder your most recent order, place your Easy Order, or track an order using Domino’s Tracker®.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1605894548426-5EIMSNAU4EG9HWQNB8CN/dominos-anyware-suite-apps.png</image:loc>
      <image:title>Marketing Blog - Top Three Brands with Alexa Skills - Voice Marketing</image:title>
      <image:caption>Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, knows that customers want to be able to order their pizzas from anywhere, at any time, on any device including Alexa. Thanks to the AnyWare suite of technology, customers can order via text, tweet, TV, smartwatch, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1605893430843-26GSUOCHCW0B02HDTN5Z/voice-marketing-alexa-flash-briefing-emily-binder.png</image:loc>
      <image:title>Marketing Blog - Top Three Brands with Alexa Skills - Voice Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/top-tips-to-improve-your-podcast-gear-and-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/why-you-shouldnt-host-pdfs-on-your-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1595370744822-DMRN6IXNM2NHH4ZRMZW3/gate.jpg</image:loc>
      <image:title>Marketing Blog - Why You Shouldn't Host PDFs on Your Website</image:title>
      <image:caption>Gated content is any content that your visitors can access only after providing their information. PDFs are a common lead magnet, but they’re actually in conflict with your marketing goals to keep users on site and track their behavior.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2020-podcast-advertising-stats-voice-boosts-purchase-intent-through-subconscious</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1592679449915-TMCHZIRPPSN0EA2YRO3D/biz+podcasts+lift+purchase+intent+ig.png</image:loc>
      <image:title>Marketing Blog - 2020 Podcast Advertising Stats - Voice Marketing Boosts Purchase Intent</image:title>
      <image:caption>Brands that advertise their products and services on business podcasts enjoy an average 14% brand lift. Plus, 54% of podcast listeners are either “somewhat” or “much more” likely to consider buying from a podcast sponsor (which vastly outweighs the 7% of listeners who are less likely) according to Edison Research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1592680006137-OWL8CIATJ9XQ1I7797OM/bunny-ear-listen-closeup.jpg</image:loc>
      <image:title>Marketing Blog - 2020 Podcast Advertising Stats - Voice Marketing Boosts Purchase Intent</image:title>
      <image:caption>“Our brains couple sound with emotional information, storing it as a bundle. Over time, specific sounds elicit pre-conditioned emotions.” -CBC, The Psychology of Sound</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/advertising-in-2020-stats-flash-briefing-3-episode-miniseries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1587678917493-JZ301SICRPB7LO8RRAPI/google-home-coffee-leaves-dan-farrell.jpg</image:loc>
      <image:title>Marketing Blog - Advertising in 2020: Stats (3 Episode Miniseries on Voice Marketing Flash Briefing)</image:title>
      <image:caption>Photo by Dan Farrell on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/working-from-home-our-favorite-products-for-productivity-and-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1584559005168-QO2STC2SU0CF8GK2ARZP/working-from-home-shopping-list-amazon-emily-binder.png</image:loc>
      <image:title>Marketing Blog - Working from Home - Our Favorite Products for Productivity and Health</image:title>
      <image:caption>Shop our favorite home office products from electronics to healthy snacks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/holiday-gift-guide-3-best-alexa-smart-speakers-echo-dot-and-show-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/what-is-voice-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1573096248795-MZBNGMCV20A01BIGDPJP/amazon-echo-wood-plant-shutterstock_771291649.png</image:loc>
      <image:title>Marketing Blog - Definition: What is Voice Marketing?</image:title>
      <image:caption>Voice marketing is the strategies and tactics marketers use to reach their audience through AI voice assistants such as Amazon Alexa, often on smart speakers like the Amazon Echo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1579665543906-F7GMLFOOQNH364GIQDWN/emily-binder-headshot-cropped.jpg</image:loc>
      <image:title>Marketing Blog - Definition: What is Voice Marketing? - Ask an expert.</image:title>
      <image:caption>30 or 50 minutes with Emily Binder.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/11/4/best-podcasting-equipment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1572909761077-I70DM2XUZWXMH4ZRNI5D/podcast-hosts-recording-microphone-audio.jpg</image:loc>
      <image:title>Marketing Blog - Best Podcasting Equipment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/9/24/seo-ranking-for-financial-advice-only-10-search-results-on-alexa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1569337530177-Z62VET2ILRU6CTSJHG6H/financial-advice-google-SERP.png</image:loc>
      <image:title>Marketing Blog - Amazon's Easy Way to Top Search Results - "Financial Advice" SEO Example - Citywire</image:title>
      <image:caption>Google’s SERP (Search Engine Result Page) has 1.3 billion results for search term “financial advice”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1569337634210-5YSALCHIB0E9YQZMIO1D/amazon-search-alexa-skills-financial-advice-SERP.png</image:loc>
      <image:title>Marketing Blog - Amazon's Easy Way to Top Search Results - "Financial Advice" SEO Example - Citywire</image:title>
      <image:caption>Amazon.com’s SERP (Search Engine Result Page) for Alexa Skills has 10 results for search term “financial advice”. (The top two results happen to be the skills we built for Ritholtz Wealth Management - case study.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1569338492014-9UEZBAIHRPB3M5PM91W8/citywire-ria-austin-2019.jpeg</image:loc>
      <image:title>Marketing Blog - Amazon's Easy Way to Top Search Results - "Financial Advice" SEO Example - Citywire</image:title>
      <image:caption>#CitywireRIA</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/9/11/voice-marketing-success-metrics-alexa-skills-and-brand-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1568236140383-QQUSZSKOAIR2UCGCGXD7/amazon-echo-dot-light-ring.jpg</image:loc>
      <image:title>Marketing Blog - Voice Marketing Success Metrics - Alexa Skills ROI</image:title>
      <image:caption>Amazon dominates the smart speaker market and is predicted to easily hold onto its top spot through 2021, when nearly 70% of total U.S. smart speaker owners will continue to use an Amazon Echo device. (via eMarketer, 2020)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1568235369379-OGV985BOJCB27X04EBW3/alexa-developer-console-analytics-custom-skill.png</image:loc>
      <image:title>Marketing Blog - Voice Marketing Success Metrics - Alexa Skills ROI</image:title>
      <image:caption>Metrics available in Alexa Developer Console - Analytics for custom Skills</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1568236563222-TY7FA33SU2A08LOLQU77/amazon-echo-heather-grey-speaker.jpg</image:loc>
      <image:title>Marketing Blog - Voice Marketing Success Metrics - Alexa Skills ROI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1568312362214-TN7R82T5CORJWL1AZFHS/ROI-voice-marketing-alexa-skills-beetle-moment.png</image:loc>
      <image:title>Marketing Blog - Voice Marketing Success Metrics - Alexa Skills ROI</image:title>
      <image:caption>What is the ROI of voice marketing? It’s hearing what your customers want in real time. Click here to retweet this image</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/8/9/sharing-your-podcast-universal-smart-link-opens-native-player</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1593808996625-07I4DJAKZU2NALYLM1MW/aspen-wealth-plink-tweet-podcast.png</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1593809149013-RKNZBVTYSZGMM9K8ALQC/beetlemoment-plink-in-tweet-share-podcast-smart-link.PNG</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1593809162609-1ZY07BZ2BTBG63AHY7XV/emilybinder-share-podcast-tweet-plink-acast.png</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1565359825971-8G4XXTURZMELCFLG74EM/plink-mark-circle-grey.png</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
      <image:caption>Get a Plink link to share your podcast with 1 click</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1592411358007-X8HUQPWR0IXCT6PACMDA/plink-links-beetle-moment-podcast-emily</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
      <image:caption>This is what our Plink podcast landing page looks like. All the major podcast apps on a neat menu with individual episodes, too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1593806762682-JD2SXS1PME176ACUDV6U/man-podcast-microphone-recording-computer-studio.jpg</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
      <image:caption>75% of Americans are Now Familiar with Podcasting: This is approximately 212 million people and an increase of more than 10 million in one year. (Infinite Dial 20)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1593806979146-MYPUVJTF11DWNKUG5VIB/iphone-spotify-record-player-hand.jpg</image:loc>
      <image:title>Marketing Blog - 1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media</image:title>
      <image:caption>Monthly Podcast Listeners Have Grown 54% in 3 Years: In 2017, 24% of Americans 12 or older listened to podcasts monthly, compared to 37% in 2020. (Infinite Dial 20)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/5/1/listen-to-these-podcasts-episodes-about-voice-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1558724389587-92VD2P89U7LES79KPQYM/cassette-tapes-blue.jpg</image:loc>
      <image:title>Marketing Blog - 10 Best Podcast Episodes: Voice Marketing and #VoiceFirst Technology (Part 1)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/5/22/how-to-grow-your-alexa-flash-briefing-audience</loc>
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    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1558577469447-6TV07B4D7T8XBGH0C1MH/amazon-echo-dot.png</image:loc>
      <image:title>Marketing Blog - How to Grow Your Alexa Flash Briefing Audience</image:title>
      <image:caption>Amazon Echo Dot was Amazon’s best-selling product site-wide, across any category during the 2017 holiday season. (Source: Slate) Photo by Andres Urena on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1558577568393-L8GFXS9EFEOBDI1U7SEB/amazon-app-alexa-icon.png</image:loc>
      <image:title>Marketing Blog - How to Grow Your Alexa Flash Briefing Audience</image:title>
      <image:caption>Any smartphone can become an Alexa device and play Flash Briefing – no Echo needed. Source: Emily Binder, iPhone screenshot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1558638519216-NU6J45GDLCBRWNRH5DSC/final+Voice+Marketing+beetle+flash+briefing+icon+april+2019+512x512.png</image:loc>
      <image:title>Marketing Blog - How to Grow Your Alexa Flash Briefing Audience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/3/4/sonic-branding-facebook-and-instagrams-huge-miss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/2/26/sonic-logo-marriott-bonvoy-is-missing-one-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1551207356787-5K0JOZPOTHOT2OYOQJAT/marriott-bonvoy-rebrand.jpg</image:loc>
      <image:title>Marketing Blog - Sonic Logo: Marriott Bonvoy is Missing One Thing</image:title>
      <image:caption>Visual branding for Marriott Bonvoy. What about the audio logo? Marriott Bonvoy combines Marriott Rewards, The Ritz-Carlton Rewards, and SPG, February 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1551207030567-NS7Y5EA0UTVWVM1JODIJ/marriott-warsaw-michal-mrozek-1238511-unsplash.jpg</image:loc>
      <image:title>Marketing Blog - Sonic Logo: Marriott Bonvoy is Missing One Thing</image:title>
      <image:caption>Marriott in Warsaw, Poland. Photo credit: Michal Mrozek</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1551207105067-CKL7WSQWCQJ21HL282FI/AmEx-Platinum-Authorized-User-Benefits-emily-binder-video-comment-marriott-gold</image:loc>
      <image:title>Marketing Blog - Sonic Logo: Marriott Bonvoy is Missing One Thing</image:title>
      <image:caption>Comments about AmEx Platinum Authorized User Benefits, one of which used to be SPG Gold Status with Club access. Watch the video here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/1/30/powerful-stats-about-voice-technology-and-voicefirst-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1549335842768-DDIFIEYUG07TM4L5SJ39/michelle-excell-voice-marketing-question-emily-binder.jpeg.PNG</image:loc>
      <image:title>Marketing Blog - 7 Powerful Stats About Voice Technology &amp;amp; #VoiceFirst Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1549336721612-36L30D0TADF2722OAAT0/smart-speaker-fastest-growing-consumer-technology-chart-alexa-conference-activate-tech-media-outlook-2018.jpg</image:loc>
      <image:title>Marketing Blog - 7 Powerful Stats About Voice Technology &amp;amp; #VoiceFirst Marketing</image:title>
      <image:caption>Smart speakers are the fastest growing consumer technology of all time, reaching 50% of U.S. population in under five years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1549337095023-HEJVZ43T5WGTPXR3O0W7/amazon-echo-first-generation-speaker</image:loc>
      <image:title>Marketing Blog - 7 Powerful Stats About Voice Technology &amp;amp; #VoiceFirst Marketing</image:title>
      <image:caption>Amazon Echo First Generation. Photo by Loewe Technologies on Unsplash.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/2/4/this-week-in-voice-podcast-emily-binder-with-jason-fields-voicify-season-3-ep-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1549317427002-99U9E4WV1Q3KGBJUYJZ9/this-week-in-voice-podcast-emily-binder-jason-fields.jpg</image:loc>
      <image:title>Marketing Blog - This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)</image:title>
      <image:caption>This Week in Voice Podcast: Guests: Emily Binder and Jason Fields (season 3, episode 13) with Bradley Metrock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1549318932607-XBAG8JV2IE7VRCDKG3C1/beetle-moment-alexa-flash-briefing-briefcast-round-icon.png</image:loc>
      <image:title>Marketing Blog - This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13) - Get the Daily Beetle Moment</image:title>
      <image:caption>Marketing and voice tech in under three minutes a day. On Alexa Flash Briefing and Google Home. Click to hear samples.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/1/17/alexa-conference-2019-live-stream-takeaways-and-most-requested-chart-about-smart-speakers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547753111154-JVAWXJR510RU3R6PF98E/smart-speaker-fastest-growing-consumer-technology-chart-alexa-conference-activate-tech-media-outlook-2018.jpg</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Smart speakers are the fastest growing consumer technology of all time, forecasted in 2018 to reach nearly 50% penetration in the U.S. in less than five years. This chart is tracking to be an accurate prediction. Chart courtesy of Activate, U.S. Census Bureau, World Bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547754160584-X960SXWV079WYN7L9TXD/voicefirst.fm-alexa-conference-emily-binder-interview.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547752464986-Y843ENR709PLN3CVZTFK/image-asset.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Tweet from Brian Roemmele about my best voice marketing advice: you need a sonic brand ASAP.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547754829275-0F903X2Y4WEAR2K1D0Z7/image-asset.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Katie McMahon from SoundHound shared some great info about the power of Houndify and the connected car.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547751831085-IDQN7LY8RGC2OPIBEWB8/nebo-agency-tweet-emily-binder-alexa-conference-2019.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Our friends from Nebo Agency came up from Atlanta. Read Founder Brian Easter’s article: The Next Disruption: Voice Tech and the Buyer Journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547752072186-UF2LNEUOP3K5OJJ9Q0FK/emilybinder-tweet-kesha-williams-alexa-conference-diversity.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>“When we have diverse tech teams, racial profiling and gender bias won’t even make it to production.” -Kesha Williams, Senior Software Manager, Chik-Fil-A (overall keynote speaker)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547753627636-XHTX0VIGB6V2BMF4FOUB/image-asset.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Brielle Nickoloff with Witlingo gets it: we have a pristine, quiet place with voice right now - so take advantage with marketing your brand early. It will get crowded like the bloody red sea that is the rest of the internet - fast. Brielle and I did a live audio Castlingo from the conference - enable the Emily Talks skill then say “Alexa, launch Emily Talks” to hear it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547756156190-HOLGIOE21AZ9M35TOVMW/jen-lehner-jenrgy-brian-roemmele-david-bowie-internet-impact-society-alexa-conference.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Jen Lehner shared one of my favorite pieces of content via Brian Roemmele: David Bowie predicting the future in 1999. Powerful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547752196545-OWF38Z8YTTBA0VPV7IJU/image-asset.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Notice that Alexa (Echo) isn’t the center of this photo. It’s in the upper corner. Peripheral. That’s where we’re headed: ubiquity of voice assistants. (My reflection on this slide from Paul Cutsinger of Amazon at The Alexa Conference 2019 - Chattanooga, TN).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547753443393-E4ELZ83GWFJVLY7IB4LJ/round+transparent+briefcast-logo-beetlemoment-flash-briefing-icon-libra-neon-green-11.22.18.png</image:loc>
      <image:title>Marketing Blog - Alexa Conference 2019: Live Stream, Takeaways, and Most Requested Chart about Smart Speakers</image:title>
      <image:caption>Get my daily Flash Briefing about marketing, voice tech, and career</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/1/9/whats-the-sound-of-your-brand-voicefirst-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547093120414-A3DBNHPTVB8L5VMEO3XK/lizard-eye.jpg</image:loc>
      <image:title>Marketing Blog - What’s the Sound of Your Brand? VoiceFirst Marketing</image:title>
      <image:caption>The impulse to buy operates on fundamental human instincts. It’s ultimately simple and deeply rooted in the brain. Help customers avoid loss to survive (best) or achieve gains to thrive (still good).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547093183322-DHBEBFVERWU1HZ6CVR0X/upward-view-phone-hand.jpg</image:loc>
      <image:title>Marketing Blog - What’s the Sound of Your Brand? VoiceFirst Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/2019/1/9/case-study-ritholtz-wealth-management-voice-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1551299622340-CHCF5F4RLUG3X32FE05N/barry-ritholtz-josh-brown-reformed-broker.jpeg</image:loc>
      <image:title>Marketing Blog - Case Study: Alexa Flash Briefing - Ritholtz Wealth Management Voice Marketing</image:title>
      <image:caption>Barry Ritholtz and Josh Brown. Image credit: thereformedbroker.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1547092195691-CJBCTOPKE8JIP50SXXV0/market-moment-flash-briefing.png</image:loc>
      <image:title>Marketing Blog - Case Study: Alexa Flash Briefing - Ritholtz Wealth Management Voice Marketing</image:title>
      <image:caption>Click to enable Market Moment on Alexa, then say, “Alexa, Flash Briefing”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1549555385769-S6QK7P0D4QRXCFGX1V7E/ritholtz-market-moment-alexa-skills-search-ranking-beetle-moment-2019.png</image:loc>
      <image:title>Marketing Blog - Case Study: Alexa Flash Briefing - Ritholtz Wealth Management Voice Marketing</image:title>
      <image:caption>Amazon SEO: Market Moment Flash Briefing climbed rankings in Alexa Skills store from #24 to #7 for keyword “stock market” in first nine weeks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/voicefirst-today/category/marketing</loc>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/5547e5e7-1c7e-4fad-b881-505c9c1a97fb/1+-+google+SERP-+microsoft+DCP+level+67-+avier+content+for+all+top+results-+09-24-2025.png</image:loc>
      <image:title>Blog - Case Study: SEO and AI Search: Top Google and ChatGPT Rankings for Billion Dollar Financial Advisor Firm - Make it stand out</image:title>
      <image:caption>Dominating Google Search: SERP for query “Microsoft DCP level 67”. Results: Google AI Overview shows Avier as the top and only result and information source, occupying all five of five positions with Avier’s content and YouTube content. (Screenshot 9/24/2025, DuckDuckGo, logged-out from Google account, with cookies and cache cleared — this is to approximate a typical result from a new searcher; our Moz and SEMRush data confirms similar average results across browsers.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/case-study-video-marketing-financial-advisor-unpodcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/f3f0222a-e2ac-410e-b13b-ad12741e1bcd/bangers-only-podcast-tom-lydon-emily-binder</image:loc>
      <image:title>Blog - Case Study: UnPodcast Video Marketing Drove 11K Organic Impressions - Financial Advisor - targeted video works</image:title>
      <image:caption>Watch clip from Bangers Only - “People have one question.” Webinars aren’t it. The opportunity on YouTube for reaching your niche audience…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/0a8edce4-492d-4d95-a69d-9be1e5d1562d/anthony-love-quotient-wealth-partners.png</image:loc>
      <image:title>Blog - Case Study: UnPodcast Video Marketing Drove 11K Organic Impressions - Financial Advisor - Make it stand out</image:title>
      <image:caption>Anthony Love is a Managing Director and Senior Wealth Advisor at Quotient Wealth Partners, based in Houston, Texas. With expertise in Energy, Transportation, Professional Services, and Healthcare industries, Anthony’s clientele typically seek his guidance soon after celebrating their 50th birthday. He navigates the intricacies of investments, tax planning, estate planning, and long-term strategies, meeting clients at their unique junctures on the path to retirement and beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1732281912405-J3OLQM62C9GJAUPF0YSF/quotient-wealth-partners-logo-1500x1000.png</image:loc>
      <image:title>Blog - Case Study: UnPodcast Video Marketing Drove 11K Organic Impressions - Financial Advisor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/803647b7-05e8-4f14-8ddb-ff5ec8d14c41/linkedin-post-engagement-rate-financial-services-average.png</image:loc>
      <image:title>Blog - Case Study: UnPodcast Video Marketing Drove 11K Organic Impressions - Financial Advisor - Make it stand out</image:title>
      <image:caption>LinkedIn post engagement rate average: Financial services industry benchmarks vs Beetle Moment early client performance after first five weeks of new campaign. We achieved the high end of the averages for finserv with only six posts from a nascent profile. April 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/next-with-tiger-21-podcast-production-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1b995fd4-12f8-4bbb-a1f0-10cbe522b852/TIGER-21-logo-stacked.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost - Make it stand out</image:title>
      <image:caption>About: TIGER 21 is the premier peer membership organization for ultra successful entrepreneurs, investors, and executives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1732044502062-8GBP8M7SOJLUUV960M98/square+1+tiger+entrepreneur+magazine.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1732044502127-NTRUX12IE3SVKTWW4UCV/square+2+tiger+entrepreneur+magazine.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/c900e154-5502-49eb-8382-0e94638fabe2/small+TIGER+21+NEXT+Podcast+Final+500x500.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost - Make it stand out</image:title>
      <image:caption>NEXT with TIGER 21 podcast launched in May 2024, produced and marketed by Beetle Moment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/d12b216e-7e6b-4206-885f-715ad58841c7/NEXT-with-TIGER-21-Season-1-highlights.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1723743050693-K5CXQ9OJWHAG3VD4B60A/blue-yeti-mic-settings-guide-beetle-moment.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1723743050695-M0X3VIQB6HAC7ELSBK20/riverside-guest-checklist-guide-beetle-moment.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/782c8e34-2c7d-4bc3-b1b0-bfd4cf17849b/tiger21+podcast+home+page.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost - Make it stand out</image:title>
      <image:caption>NEXT with TIGER 21 podcast home page (voice content hub): https://tiger21.com/podcast/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/32ec0c83-1337-4d85-a9d9-a9416440109c/youtube-description-link-to-related-videos.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost - Make it stand out</image:title>
      <image:caption>YouTube description tip: add links to related videos or playlists. Helps SEO and UX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/df11f38c-e86b-425a-91b6-d45cc29c5bd9/TIGER+21+podcast+client+testimonial+for+beetle+moment+marketing.png</image:loc>
      <image:title>Blog - Case Study: NEXT with TIGER 21: Top 10 Podcast for CEOs, 760% Brand Boost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/video-podcast-production-financial-advisor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/88b3065d-6b95-4a31-a229-9e688aa229c5/podcast-case-study-at-a-glance.png</image:loc>
      <image:title>Blog - Case Study: 204% Referral Traffic Increase: Financial Advisor Podcast Production and Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/d560a143-6448-4383-9d62-348ebb574675/guest-prep-doc-sample-screenshot.png</image:loc>
      <image:title>Blog - Case Study: 204% Referral Traffic Increase: Financial Advisor Podcast Production and Marketing - Make it stand out</image:title>
      <image:caption>Prep docs personalized for each guest include technical guidance, recording checklist, and unique prompts (questions) to prepare for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/711ea996-a77d-4fd7-a3ae-ce1e3300dfd8/youtube-accounts-most-screen-time-streamers.png</image:loc>
      <image:title>Blog - Case Study: 204% Referral Traffic Increase: Financial Advisor Podcast Production and Marketing - Make it stand out</image:title>
      <image:caption>YouTube was the most-watched streaming option over the past 12 months, according to data from Nielsen as of February 2024. In January 2024, YouTube accounted for 8.6 percent of usage in the US, followed by Netflix at 7.9 percent. That’s more than the next eight services combined.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/e478a5e8-d83b-4747-8e6f-f79e4cca2705/youtube-activation-funnel.png</image:loc>
      <image:title>Blog - Case Study: 204% Referral Traffic Increase: Financial Advisor Podcast Production and Marketing - Make it stand out</image:title>
      <image:caption>YouTube Audience Activation Funnel from Shorts to horizontal mid-lengths to subscribing and engaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/329d720e-42de-48d5-9104-8b268b652e69/45%25+podcast+listeners+income+over+250k.png</image:loc>
      <image:title>Blog - Case Study: 204% Referral Traffic Increase: Financial Advisor Podcast Production and Marketing - Make it stand out</image:title>
      <image:caption>In the U.S., 45% of podcast listeners have incomes over $250,000, and 17% earn between $100,000 and $150,000. Around 28% of Americans earn $250,000 or more, indicating podcast audiences' financial success. As a marketer, it's vital to target this affluent demographic when planning podcast strategies. (Source: MusicOomph 2019)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/87067db0-2802-416d-a3af-3c34c20f036e/top-performing-linkedin-posts.png</image:loc>
      <image:title>Blog - Case Study: 204% Referral Traffic Increase: Financial Advisor Podcast Production and Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/case-study-california-retirement-advisors-cra-social-media-and-video-content-strategy-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/3ae9062d-2aa9-4b2f-bce6-cbe99b3f396e/Screenshot+2024-03-02+at+3.35.59%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Case Study: California Retirement Advisors (CRA) - Social Media and Video Content Strategy Success - Make it stand out</image:title>
      <image:caption>Our team operationalized content marketing with a strategic milestone-based timeline resulting in efficient batch delivery of content to the compliance team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/6a7354c5-5b4d-4646-8df2-56b37a1eb73d/Screenshot+2024-03-02+at+3.23.25%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Case Study: California Retirement Advisors (CRA) - Social Media and Video Content Strategy Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/5aa7f5d5-7338-4b13-8826-3064bad08252/Screenshot+2024-03-02+at+2.58.18%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Case Study: California Retirement Advisors (CRA) - Social Media and Video Content Strategy Success - Make it stand out</image:title>
      <image:caption>We planned, produced, and recorded YouTube and social media videos about topics the target audience of pre-retirees would search for, e.g. HSA (Health Savings Account) and healthcare costs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/df7ea38f-e61c-479c-b1c3-d382b54f2634/Screenshot+2024-03-02+at+3.23.48%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Case Study: California Retirement Advisors (CRA) - Social Media and Video Content Strategy Success - Make it stand out</image:title>
      <image:caption>Off-site SEO strategy for CRA included Google Maps / Google My Business listing hygiene</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/0bc60a32-42aa-4ac4-bb6b-1b125ca90e0d/CRAdvisors-instagram-iphone-frame.png</image:loc>
      <image:title>Blog - Case Study: California Retirement Advisors (CRA) - Social Media and Video Content Strategy Success - Make it stand out</image:title>
      <image:caption>Instagram grid for California Retirement Advisors mixes IG Reels and engaging graphics. We showcase their advisors and tax tips.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/brand-messaging-strategy-bpo-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/69ee9751-ec9a-4991-8c37-d9cb5c1c6380/brand+positioning+messaging+project+case+study-+beetle+moment+marketing-+spoke+BPO.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Brand positioning &amp; messaging strategy</image:title>
      <image:caption>Spoke needed to bottom line the essence of their brand so the target audience would understand their solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/8a45f31c-6ccb-4c29-8668-ca813832c998/brand+evolution+keywords+from+survey.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>As a messaging foundation, we summarized our discovery meetings into what the brand is and is not.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/3ca0aaf5-9b04-4ed8-88aa-61033c231eca/brand+word+cloud.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>We surveyed stakeholders and employees about the Spoke brand. This is the resulting word cloud, inspiring the messaging to focus on keywords such as: trustworthy, innovative, and employees having a voice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/7a3109b2-13b4-4959-b9d1-a4cce76fdc31/sales+materials+pitch+deck-+global+reach+spoke+map.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>We updated Spoke’s sales deck to optimize language and graphics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/d3a97b12-4467-4ef5-bf04-147ba4962820/brand+strategic+shift.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/716f1005-c73a-4bfd-8afb-8811b6a6d04a/sales+materials+pitch+deck-+spoke+stats-+retention+rate.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>We took their strongest stats about retention and promotions to create compelling visuals for Spoke’s marketing and sales materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/b5a6b582-ef1b-4e90-9b84-b94bd6125624/tagline+options+for+spoke.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>We delivered five tagline options like these, for Spoke to use on their website and marketing materials, social media profiles, and sales decks. Tagline creation was one of our favorite parts of this project because the challenge of distilling a brand into one sentence is easily the most difficult but impactful part of brand messaging. #foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/e6d6dc77-7c6d-4af1-ba6d-9aef9f2dd6ee/messaging+strategy.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - The value of great messaging</image:title>
      <image:caption>We delivered multiple tagline options to A/B test, slogans, social media posts, email marketing content, and a messaging hierarchy to use across marketing and sales channels. This gave Spoke’s brand a consistent voice, emphasizing the trustworthy brand attribute that 90% of employees identified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/9217c94a-e089-470f-90bd-d6689f84c2f1/Screenshot+2023-07-29+at+12.49.26+PM.png</image:loc>
      <image:title>Blog - Case Study: Brand Messaging Strategy for BPO Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/client-welcome-kits-echo-dots-alexa-skill-ria</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234147843-AOD0WQL7849IHK69C8FI/unsplash-image-6mUIYJvS2_I.jpg</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
      <image:caption>Decision making is stressful. Clients want to be reassured they’ve chosen wisely.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234300434-0FDPRTZ1KEI4560TBD7F/unsplash-image-sM2nqDvg0AM.jpg</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
      <image:caption>From an evolutionary perspective, gift giving includes tactical motivations, such as creating a good impression, displaying financial resources, or as a means for seduction. This applies to your personal and business life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617239058868-0DQPFVWMKZ5OZGV09MIX/protect-your-assets-alexa-skill-icon.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
      <image:caption>Enable Protect Your Assets on Alexa - here’s the Quick Link to launch it on your Echo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234488639-RNZMLU60EJ5N73CDDGHC/echo+dot+client+welcome+card+1.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234488552-M8RNBSYYNJ2W1YG2AP65/echo+dot+client+welcome+card+2.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234489271-5MXWRNDGC3V1F7BQ4P90/echo+dot+client+welcome+card+3.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234490148-E0WM33PWYN1UDOK85WXS/echo+dot+client+welcome+card+4.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234490045-5SXVS9FIAUWHU4K99L82/echo+dot+client+welcome+card+5.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1617234490495-0NMNGNF71IG98QXY0ZVA/echo+dot+client+welcome+card+6.png</image:loc>
      <image:title>Blog - Case Study: Financial Advisor Client Onboarding + Alexa Skill (Podcast / Voice Marketing)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/case-study-from-radio-to-audiograms-and-alexa-amp-google-financial-advisor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1615576733708-YT5491TLQGDDFT3LJBJ7/KNBR-AF-Sitelogo-2019-09-06.png</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor)</image:title>
      <image:caption>Award-winning financial advisor and attorney David Hollander, Founder of Liberty Group, shows you how to protect your assets at 8:00 a.m. Saturday mornings on KNBR 680, and on his popular podcast, Protect Your Assets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/aa1df371-8ff7-4398-8ee3-ad43a625e5ce/pya+case+study.png</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor) - Make it stand out</image:title>
      <image:caption>We rebranded Protect Your Assets and upgraded its brand strategy and social media presence, also launching an interactive voice app on Alexa and Google Assistant so listeners could simply ask to hear the latest episode or learn more about Liberty Group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1615578085084-HAYQOC042DMT98PJIKE7/number-of-radios-in-household-chart-infinite-dial-2020.png</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor)</image:title>
      <image:caption>The number of radios in the average household is declining in the U.S., going from a 3.0 mean in 2008 to a 1.5 mean in 2020 via Edison Research, Infinite Dial 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1615578018767-98Q8AI2MSBKY6MGJDWGX/five-fatal-retirement-mistakes-protect-your-assets-podbean-widget.png</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1615577751231-4CL7K1TX9FV40KQIY75I/pyaradio-twitter-audiogram-investment-blunder-deferred-investing-david-hollander.png</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor)</image:title>
      <image:caption>We showed the team how to generate audiograms from their podcast episodes then share to social - like this tweet from @pyaradio. Engagement increased 36% in the first week of this effort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1615577355280-W3TAELB7B4L6CFNON7AH/protect-your-assets-podcast-logo-new.jpg</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor)</image:title>
      <image:caption>We rebranded the podcast logo to be more visible than the previous one which was dominated by more empty white space and the Statue of Liberty; in this logo we feature David’s alter ego/nickname, The Sandman as a heroic cartoon character who helps you sleep at night (because your assets are protected).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1615578882692-JHSNC6V74DVKMKLYXYLK/protect-your-assets-alexa-skill-icon.png</image:loc>
      <image:title>Blog - Case Study: From Radio to Podcast Audiograms - Voice Marketing (Financial Advisor)</image:title>
      <image:caption>”Alexa, ask Protect Your Assets to play the latest podcast.” Quick Link here to launch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/mini-podcast-flash-briefing-for-women-run-wealth-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1598304975173-2ES2TJOK9YEBEHSJ0K3M/marfa-texas-neon-sign</image:loc>
      <image:title>Blog - Case Study: Podcast + Alexa Flash Briefing for Women-Led Wealth Management Firm</image:title>
      <image:caption>Aspen Wealth Management is an RIA based in Fort Worth, Texas. Their daily audio briefing embodies their transparent approach to financial planning with an emphasis on relationships. (Photo by Enrique Macias on Unsplash.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1598295553766-CR9HQTVAC41Q4L9Z3JZB/helen-stephens-aspen.png</image:loc>
      <image:title>Blog - Case Study: Podcast + Alexa Flash Briefing for Women-Led Wealth Management Firm</image:title>
      <image:caption>Helen Stephens founded Aspen Wealth Management in late 2011. Helen has been a CERTIFIED FINANCIAL PLANNER™ professional since 1993, an Enrolled Agent (EA) since 2009, and has more than 20 years of experience in the field of financial services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1598295700124-8C7I04PVC6UNL2E8UCS0/candace-scholz-aspen-wealth.png</image:loc>
      <image:title>Blog - Case Study: Podcast + Alexa Flash Briefing for Women-Led Wealth Management Firm</image:title>
      <image:caption>Candace Scholz is a CERTIFIED FINANCIAL PLANNER™ professional and joined Aspen Wealth Management in 2015.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1598292558767-RZUR9ZXJN1GI06F5M1RI/purposeful-planning-aspen-wealth-alexa-skill.png</image:loc>
      <image:title>Blog - Case Study: Podcast + Alexa Flash Briefing for Women-Led Wealth Management Firm</image:title>
      <image:caption>We helped Aspen Wealth Management launch Purposeful Planning, a daily briefing featuring investing and retirement advice. It’s a mini podcast and is available on Alexa Flash Briefing (Alexa’s native news feature).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1598306587771-XAR4V1JKMSBXMVWP3M4W/alexa-skills-search-financial-advice-aspen-wealth-top-ranking.png</image:loc>
      <image:title>Blog - Case Study: Podcast + Alexa Flash Briefing for Women-Led Wealth Management Firm</image:title>
      <image:caption>Aspen Wealth’s Flash Briefing skill is ranking #1 on Amazon under Alexa Skills for search terms such as “financial advice”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1598300528337-BQV08KVLAML1V7JJJBHQ/aspenwealthmgmt-audiogram-briefing-candace-retirement-tips.png</image:loc>
      <image:title>Blog - Case Study: Podcast + Alexa Flash Briefing for Women-Led Wealth Management Firm</image:title>
      <image:caption>Audiograms are still images with audio and captions that get high engagement on social media. Podcast hosts can share short clips effectively with audiograms. See this audiogram tweet featuring Candace hosting the flash briefing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/2019/8/14/content-social-media-alexa-voice-strategy-nine-labs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1565815565054-QZF9XQ98FIH7BVGKLM05/nine-labs-product-design-tagline.png</image:loc>
      <image:title>Blog - Case Study: Content Marketing + Alexa Voice Strategy for UX Design Agency - Nine Labs</image:title>
      <image:caption>Nine Labs: Made with ❤️in Atlanta, GA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1565815393694-3VRM9JXHHJ1OHTE847V3/ninelabs-audiogram-jc.png</image:loc>
      <image:title>Blog - Case Study: Content Marketing + Alexa Voice Strategy for UX Design Agency - Nine Labs</image:title>
      <image:caption>Audiogram for Instagram (static image with 1-minute audio and captions)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1565816815675-1HI090EABT5TG0Q6DIN3/alexa-flash-briefing-ux-design-skills.PNG</image:loc>
      <image:title>Blog - Case Study: Content Marketing + Alexa Voice Strategy for UX Design Agency - Nine Labs</image:title>
      <image:caption>Alexa Skills search ranking in app for “UX design” keywords - Nine Labs Flash Briefing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1566922553259-KZ0G9XXB7BGA5L5HE4GM/customers-quote-nine-labs-beetle-moment-case-study.png</image:loc>
      <image:title>Blog - Case Study: Content Marketing + Alexa Voice Strategy for UX Design Agency - Nine Labs</image:title>
      <image:caption>Obsess over your customers. #uxdesign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/2019/4/24/voice-alexa-custom-skill-for-finance-and-investing-podcast-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1556577685904-OE2XCZ10AGESSW7WCD3U/josh-brown-barry-ritholtz-citywire-usa.jpeg</image:loc>
      <image:title>Blog - Case Study: Josh Brown's Mini-Podcast "The Compound Show" - Alexa Skill</image:title>
      <image:caption>Josh Brown and Barry Ritholtz. Image courtesy of Citywire USA, 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/eba7c2be-890b-4d45-9d06-3d40fb79313a/ritholtz+case+study.png</image:loc>
      <image:title>Blog - Case Study: Josh Brown's Mini-Podcast "The Compound Show" - Alexa Skill - Make it stand out</image:title>
      <image:caption>Ritholtz Wealth Management is an RIA with roughly $2.57 billion in assets under management (AUM) as of May 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1556139661754-9GU0GFMZGDLI61T21P7G/the-compound-show-alexa-skill-icon.png</image:loc>
      <image:title>Blog - Case Study: Josh Brown's Mini-Podcast "The Compound Show" - Alexa Skill - Original logo for The Compound Show mini-podcast and Alexa Skill</image:title>
      <image:caption>The original Compound Show Alexa skill icon (new branding replaced this in 2020)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/2019/1/29/thought-leadership-social-media-strategy-for-fintech-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970118999-M673Y3O0QLVFNR3EVE16/Screen+Shot+2019-04-22+at+4.49.36+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555962122399-78M60QIOB8ND3GPTFOOL/beetle-moment-case-study-linkedin-fintech-social-media-growth-chart.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970052620-37QFMSHNWW4LI1RU20RP/twitter-follower-growth.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
      <image:caption>Organic growth - fintech brand Twitter account</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555972259104-DWXFQ2EKE8M0HUEHEV8S/indonesia-relief-campaign-tsunami-twitter-viral</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
      <image:caption>Relief campaign for natural disaster: went viral organically on Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971580103-KQJDK2TCKX9PGWTEWL1J/Screen+Shot+2019-04-22+at+5.17.45+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance) - Brightwell Indonesia tsunami relief UNICEF campaign 2018</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971725565-40BUT1V4KXUM4A40EIHU/Screen+Shot+2019-04-22+at+5.21.26+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971533750-5HPKSH6PCRJ7G097SLKZ/Screen+Shot+2019-04-22+at+5.03.35+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971711339-S3UWB8LRB6E47PBA1U2E/Screen+Shot+2019-04-22+at+5.21.11+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971583925-GCY17XS6KN9WGJJKPBKH/Screen+Shot+2019-04-22+at+5.03.22+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971712626-3K72EXQHGX5YNQSNI45D/Screen+Shot+2019-04-22+at+5.20.38+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971599067-TH68P1MXV6U60RFU4BLH/Screen+Shot+2019-04-22+at+5.03.03+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971754153-0QN8Y4SUNOZBJV88BJMN/Screen+Shot+2019-04-22+at+5.19.46+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555971758512-TL4OF4FGL4SU3WBM78XK/Screen+Shot+2019-04-22+at+5.19.37+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
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    <image:image>
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      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970438468-GS6CG9WH04EV68AY16M0/Screen+Shot+2019-04-22+at+4.57.58+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970199320-AEMZVD4NGJFGSG6L62D9/Screen+Shot+2019-04-22+at+4.50.06+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970538424-V2NFF8YF7VNWPH2KVALB/Screen+Shot+2019-04-22+at+5.01.09+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970298804-3W2MZY5SYYXHTUY10D87/Screen+Shot+2019-04-22+at+4.50.59+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970542080-YIHZRWZI6FGINUJL7KLO/Screen+Shot+2019-04-22+at+5.01.51+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1555970217698-2G7FZ47M6PXM5DEUY9OS/Screen+Shot+2019-04-22+at+4.49.17+PM.png</image:loc>
      <image:title>Blog - Case Study: Fintech - Social Media Strategy for Global Payments Provider (Remittance)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/2019/1/29/brightwell-payments-app-adoption-facebook-advertising-fintech-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1548796372998-B4FP7U96DJO2IU8BLTW7/Brightwell_Gradient_Logo.png</image:loc>
      <image:title>Blog - Case Study: Fintech App Adoption: Facebook Advertising for Brightwell Payments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1548797322902-X1B0ZT46NUQRDBNMC9ML/Brightwell_CCL_Ship.jpg</image:loc>
      <image:title>Blog - Case Study: Fintech App Adoption: Facebook Advertising for Brightwell Payments</image:title>
      <image:caption>Carnival Cruise employees are paid through Brightwell.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beetlemoment.com/marketing-case-studies/category/case+study</loc>
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  <url>
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  </url>
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    <loc>https://beetlemoment.com/marketing-case-studies/tag/youtube</loc>
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    <loc>https://beetlemoment.com/marketing-case-studies/tag/clients</loc>
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    <loc>https://beetlemoment.com/marketing-case-studies/tag/payments</loc>
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    <image:image>
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      <image:caption>TIGER 21 podcast client testimonial for Emily &amp; Beetle Moment (LinkedIn Recommendation)</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Emily Binder - Emily speaks about the future of marketing</image:title>
      <image:caption>Watch speaking clips on YouTube (click)</image:caption>
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    <image:image>
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      <image:title>Marketing Services</image:title>
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    <image:image>
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      <image:title>Marketing Services</image:title>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Marketing Services - UnPodcast Package</image:title>
      <image:caption>Just 4 hours of your time nets 4 MONTHS of content: compelling weekly video clip posts done for you. We start with a custom strategy then plan and produce your video clips (Shorts and Reels). Expert Producer always gets your good side: i.e. we lay up hooks and coach you for effective videos featuring Embodied Speaking. Get the industry-leading tactics our founder has honed over a decade marketing and producing top names in financial media. Case Study: Advisor got 10k views in weeks Investment starts at $18k. Details: The UnPodcast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/1690842187866-M1TNI49CHI4QBAGNOXKJ/image-asset.jpeg</image:loc>
      <image:title>Marketing Services - brand strategy + Messaging</image:title>
      <image:caption>Master your message, command your niche. Our Brand Messaging Strategy is the essential solution for businesses keen to make their mark or refresh their digital presence. We will distill your brand's essence, crafting a potent narrative that resonates across your marketing touch points. Approach: -Brand Exercise and Spectrum Axis mini-workshop -Competitive landscape analysis -Niche Audience Identifier System -Specify the exact pain point &amp; your solution We deliver a messaging hierarchy with compelling copy for marketing channels: website, social media, email and SMS marketing, ads, pitch decks, and press releases. See a case study. 6-8 week project including 3-4 strategy meetings. $22k.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59238351cd0f680e53dab09c/baf491bc-318e-4bcd-a17d-ec1a0296d67f/emily-binder-headshot-1000-home-page.png</image:loc>
      <image:title>Marketing Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2026-03-07</lastmod>
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    <lastmod>2026-03-31</lastmod>
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