This brief is dedicated to my friend Dan Goldgeier, author of the hilarious book Killer Executions and Scrubbed Decks: An Outside-the-Box Look at Obnoxious Advertising and Marketing Jargon. (Makes a great under $5 office gift.)

Aired August 14, 2018.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

Don't have an Amazon Echo? No problem:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

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