Voice Marketing from Case Knives

Topic: Case Knives "Keep Your Hands Sharp" marketing campaign (video and voice marketing). It highlights creative people who make things with their hands. I love the message: don’t forget the power of our hands, don’t let them go to waste typing and tapping all day - we can do so much more.

Case Knives - Experience: Hand IQ Quiz (Alexa and Google Home skills)

Nice job with an on-brand voice chosen for the video and consistently used in the Alexa Skill. I like that the skill contains monetization at the end (text me a link to buy the perfect knife based on my quiz results) which is optional and NOT a turn-off or pushy. We’ll see more and more ecommerce baked into Alexa skills.

This makes me want to make another chessboard…

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Use historic recordings and authentic voices


In my post about Stubb’s BBQ’s Alexa Skill, I lauded the historical recordings and actual sound of the real Stubb brought to life in the skill. Case does a similar nice job with this man’s voice - it’s just right.

Campaign HT Total Annarchy, Ann Handley's newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.

Play Latest Flash Briefing (Automatically Updated)

If you’ve been listening to my brief since the beginning, you’ll notice that the audio player looks a lot nicer on this blog lately. Man, Pippa is so much better than Effct. Writing because my readers trust me on voice stuff and it’s my job.

For one, look at this great little embeddable player I can add by pasting a few lines of code. Also, Pippa has reliable servers and my brief and my podcast always go live when scheduled. The UI is beautiful. It’s easy to use and it makes syndicating your show to multiple platforms a cinch.

Big fan of Pippa, and thanks to Dr. Teri Fisher (Alexa in Canada) for the rec, and of course to Simon, the CEO and Founder of Pippa, for sponsoring Beetle Moment Media.

Why I’m sharing this: if you’re a content creator, you’ll understand how nice it is to find a robust tool that JUST WORKS. Second, I am recommending Pippa to my clients.

Use my link here to get a $25 Amazon Gift Card when you sign up for a year of hosting and scheduling your podcast or Flash Briefing with Pippa.

Voice Marketing from Stubb's BBQ - Alexa Skill

Here’s a delightful voice marketing effort from the legendary Stubb's BBQ on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm interaction right in the customer’s kitchen. This celebrates the brand’s 50th anniversary (Stubb’s first restaurant in Lubbock, TX opened in 1968).

Click here for my 6-minute podcast for more analysis of this fun voice marketing effort by Proof Advertising in Austin, TX.

 C.B. Stubblefield, Founder of Stubb’s BBQ

C.B. Stubblefield, Founder of Stubb’s BBQ

Table Stakes - Interviewing Marketing Candidates

I consider this table stakes but it’s sadly rare. Enforce it anyway - the cream will rise to the top.

Raise the bar.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE). How:

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Smart Speakers - Ubiquity

Where marketing is really headed: ubiquity. It’s not about digital or traditional or smart speakers or media choices: it’s about seamlessness.

Watch on Instagram

Follow me @beetlemoment on Instagram for more Flash Briefing and podcast clips like this.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

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Meat, Milk, and Mayo (Mini Version)

Enjoy this daily marketing Flash Briefing on your Alexa device. 1) Click here to enable it. 2) Say "Alexa, play Flash Briefing." (I promise it's the easiest way to listen!)

Missouri has become the first state to regulate the word "meat," ruling that lab-grown "meats" and plant-based alternatives can't use the word. According to USA Today, producers can be fined for "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." The law was pushed by the Missouri Cattlemen’s Association, which has argued that the term is confusing shoppers and harming ranchers. Just days before, the maker of Tofurky filed a lawsuit in the state seeking to block the regulation and allow the company to continue to use "meat nomenclature" like "sausage" and "hot dogs.” Via LinkedIn News 

Reminds me of Hellman’s Mayo (Unilever) suing little Hampton Creek, maker of “Just Mayo”, a vegan alternative that saves tons of water and pollution per year by omitting eggs. If our planet is going to make it another hundred years, we can’t continue factory farming at this rate. It is flat out unsustainable.

For example:

  • The water required to produce a pound of beef = 32 showers.
  • A 1/4 pound of hamburger requires over 600 gallons of water to produce
  • 29% of the world’s water goes to animal production.  1 in 6 or 1.1 billion people go each day without access to clean drinking water.
  • +50,033 gallons of water by giving up dairy = over 200,000 gallons of water per year by simply leaving meat and dairy off the menu!

Check out Cowspiracy for more info.

We should be happy people are eating alternative meats. Also, anyone think about Camille Preaker with this rule coming from Missouri? Pigs are smarter than dogs, you know. #WindGap

wind-gap-sign-flag.jpg

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Judging Your Tweets

Can you compose an original, grammatically correct, thoughtful comment in 280 characters or less? On a regular basis? Well, that’s something.

Aired August 24, 2018.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Unicorn Whisperer

This brief is dedicated to my friend Dan Goldgeier, author of the hilarious book Killer Executions and Scrubbed Decks: An Outside-the-Box Look at Obnoxious Advertising and Marketing Jargon. (Makes a great under $5 office gift.)

Aired August 14, 2018.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

Don't have an Amazon Echo? No problem:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Three Ideas for this Week

Three quick bits of brain candy:

  1. Why avoid the news (via @jasonfried)
  2. Nearly half of working age families in the U.S. have nothing saved for retirement.
  3. Billion dollar ideas someone should invent via @allison_pons.

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Productive People Don't Care About Texting

When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.

Article that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette

Hear the evergreen mp3 here (length: 5:07)

Hear this Flash Briefing by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

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Privacy: Be Stingy with Your Data - Buffalo Exchange Fail

The main ideas in this week's show:

  1. Stuff weighs you down.
  2. Data is precious. Protect your own and don't ask your customers for more than you need.
  3. Transparency is so key in business. Consumers can smell anything less.

Credit: "It's Just a Couch" Clip from American Beauty (1999) - watch full clip here.

Hear this Flash Briefing by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app, or click the big black graphic below).

Listen here (evergreen mp3) - length: 4:33

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

 

My OG Etsy Shop - Accidental Ecommerce Education

 

GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

Enjoy this brief? Please rate and review here so others can find it. Thank you!

Filter Your Inputs: When to Unfriend - Flash Briefing 4

Read more on the blog: Unfriend Energy Drainers: Social Media Self-Care

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Listen here (evergreen mp3) - length: 2:01

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!