How we can work together
Services overview:
Fractional CMO
Marketing Packages: The UnPodcast (video production), Brand Strategy & Messaging, and Marketing Audit & Playbook. We cover: Content strategy and content creation, podcasts, video & voice, brand messaging, website, social media, lead generation and advertising.
Book a marketing advisory session or package to address a specific challenge or channel.
Featured Clients
Marketing Services
fractional CMO
Get the business outcomes without the overhead. Retainer engagements cover:
-Marketing strategy and planning
-Brand messaging foundation and copywriting hierarchy development & implementation
-Resource evaluation, vendor management or placement, and/or internal team training
-Tech stack audit and optimization
-SEO / AEO and content marketing strategy
-We guide: Website design, messaging, updates
-Analytics hygiene, setup, and KPI dashboards
-Media strategy, optimization and production
UnPodcast Package
Just 4 hours of your time nets 4 MONTHS of content: compelling weekly video clip posts done for you.
We start with a custom strategy then plan and produce your video clips (Shorts and Reels).
Expert Producer always gets your good side: i.e. we lay up hooks and coach you for effective videos featuring Embodied Speaking.
Get the industry-leading tactics our founder has honed over a decade marketing and producing top names in financial media.
Case Study: Advisor got 10k views in weeks
Investment starts at $18k. Details: The UnPodcast
brand strategy + Messaging
Master your message, command your niche. Our Brand Messaging Strategy is the essential solution for businesses keen to make their mark or refresh their digital presence.
We will distill your brand's essence, crafting a potent narrative that resonates across your marketing touch points.
Approach:
-Brand Exercise and Spectrum Axis mini-workshop
-Competitive landscape analysis
-Niche Audience Identifier System
-Specify the exact pain point & your solution
We deliver a messaging hierarchy with compelling copy for marketing channels: website, social media, email and SMS marketing, ads, pitch decks, and press releases. See a case study.
6-8 week project including 3-4 strategy meetings. $22k.
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Brand Exercise Workshop (two 1-hour sessions)
Messaging hierarchy (taglines, headlines, blurbs, body copy, bio, elevator pitch)
Website copy suggested updates
Social Media Post Pack (one month of content)
Email subject lines
Copy for pitch decks or sales decks
Sales literature or support text for company bio
we have a P.O.V. and so should you:
marketing Audit & Playbook
If you have been stacking tools and running around doing tactics like webinars, emails, blog posts, and posting videos without a strategy, this will give you the game plan to:
-Operate efficiently
-Trim the fat (tools / resources)
-Stop the fire drills (plan ahead)
-Focus on the activities that work
We evaluate your business goals, past performance, resources / stack (tools, vendors, team), and existing content. Then you receive a playbook that will work better.
8-10 week project includes 3 total meetings.
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Audit and marketing plan to achieve your objectives in a cost effective way.
Includes a marketing audit, a digital audit of current activities, recommendations for strategy and campaigns, and PR opportunities to pursue (e.g. podcast appearances, speaking and events, or media coverage).
Implementation available, or your team can run with the playbook.
Three things your business needs.
Content that converts.
At the core of effective marketing lies a harmonious blend of creativity and strategic problem-solving. We offer tailored services to enhance your brand and share your voice:
Strategy: Brand messaging, design, and copywriting.
Analysis & Planning: Comprehensive marketing and digital audits, website & SEO strategy, and detailed quarterly (not annual) marketing plans.
Engagement: Media has the greatest return of the four levers in your business. We provide content creation, social media marketing, video production and editing, and podcasts.
Tap into emotion.
95% of purchase decisions are made in the subconscious: People hire you based on how they feel about you (emotion). They justify it later (logic). We harness this to market your business effectively.
Proven success: Since 2017, we've crafted transformative marketing strategies and content for numerous industries with a focus on financial services and wealth management. Explore our client testimonials.
