Video + Podcast Services for Busy Pros
Launch a podcast or un-podcast. harness video clips.
Who it’s for: You want to start a podcast or get a producer for your existing podcast. OR you want great video clips without doing a traditional podcast.
You don’t want to spend time editing or marketing.
You want to just show up and enjoy the conversation.
Our track record: We’ve produced podcasts and voice marketing for dozens of clients since 2018, including the original version of The Compound from Ritholtz Wealth Management. Our Founder has been podcasting since 2012 and hosts an award-winning mini-podcast.
See case studies.
in the news: Our work
Beetle Moment Marketing launched and produced “NEXT with TIGER 21”, ranked #7 in Top 12 Podcasts for CEOs by Entrepreneur Magazine & Calendar. Read the case study.
Recent Podcasting Stats:
More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners. (Edison Research 2024)
1 in 5 American adults listen to podcasts daily.
Podcasts listeners are affluent and educated: 56% of monthly podcast listeners have an annual household income of more than $75K, compared to 48% of the U.S. population.
49% of monthly podcast listeners are college educated compared to 44% of the U.S. population. (Edison Research)
66% of consumers today prefer podcasts over TV. (DiscoverPods)
Podcasting grows every year: U.S. podcast market is expected to top $4 billion by 2025 and potentially reach $12 billion by 2030.
Over 50% of marketers now use podcasts to reach their audience.
your podcast airs seamlessly because we handle:
1. Show Creation. (Idea to reality)
Stand out from a million other shows. We lay the foundation for a successful podcast: Your North Star, branding, music, graphics, and clear plan for a fantastic season.
2. Production & Editing.
Look and sound like a boss. Audio and/or video recording with a producer on call. Professional editing of social media optimized posts and videos, focusing on YouTube Shorts and IG Reels.
3. Marketing.
Podcast website and social media content including vertical video clips, Instagram, LinkedIn, Facebook, and X posts—the works.
Where most podcasts fall short, we excel:
Common podcast mistakes we avoid:
-not doing enough video clips: #Shorts
-promoting episodes for only a week
-missing keywords and SEO descriptions
-lacking a universal listen link
-boilerplate social posts without rich media
Typical Results: Our clients average at least 2-3x improved engagement and click-through rate on YouTube and social media within the first season.
featured work
Deliverables: Podcast Production & Marketing
1. Show Creation
1-2 discovery & planning meetings
Show title and SEO description
Branding (logos, graphics, fonts)
Season 1 timeline & episode details mapped
Guest outreach + scheduling
Interview coaching & voice coaching (ongoing)
2. Production & Editing
Our producer hosts recordings in a Riverside.fm studio. You and your guests just show up.
-Recordings scheduled, invites sent
-Sound and video checks, QA on call
-Audio and/or video edited and posted to RSS feed and YouTube (1 round of revisions)
3. Marketing
Podcast website layout and copy. SEO done. Rich media added. YouTube Playlists. Spotify embeds.
Social media content calendar:
-vertical video clips (Shorts and Reels)
-SEO show notes, description, and clickable chapters
-evergreen reshare schedule to Instagram, LinkedIn, Facebook, X
Client Testimonial
Offload the execution, just be the talent.
You’re not into cutting corners because by now you’ve learned that cheap ultimately costs you more.
P.S. The Un-Podcast has the best ROI for 90% of clients.
Podcast and Video Packages
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Get the credit and brand lift without committing to a traditional podcast. Less work, shorter, and same or better results (hear why). We’ll guide you and your team member(s) to create compelling short form videos about your business, expertise, and trending topics. Reach thousands of viewers. Don’t worry about seasons or guest interviews. Starts at $5,900/mo.
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Everything to get your voice on Spotify and Apple. Production and marketing for guest & host interviews or solo recordings. Media coaching. You get a dedicated producer, edited 30-minute podcasts, social media posts, audiograms, blog, and email content. Starts at $4,500/mo.
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This is the play to really grow your audience and brand awareness. We call it Buffalo Marketing (use every bit).
Why:
YouTube is the #1 podcast platform (above Spotify).
66% of listeners prefer podcasts with video.
YouTube Shorts is the biggest SEO and content marketing opportunity especially for financial services.
We focus on short form clips (YouTube Shorts, IG Reels, LinkedIn Video.) Includes everything above plus consulting on strategy and marketing, media training with vocal coaching, and access to our premium finserv guest network. But the 1-minute clips are really where it’s at. Starts at $7,800/mo.
The Toe-Dip Offer: 1-on-1 coaching & Consulting
Emily Binder’s Real-Time Podcast Upgrade (5-Star Show Checklist)
Get better results from your podcast in 2 hours. Great for DIY’ers who don’t need full service production or have a specific challenge to resolve. Two Zoom sessions with Emily Binder then receive a customized checklist & links PDF.
How you’ll feel afterward: Regret for not doing it sooner.
