Video Marketing + Podcast Services for Busy Pros
THE UnPodcast PACKAGE:
STRATEGIC video clips in less time
Did you know that 47% of potential clients review 3-5 pieces of content before engaging a sales rep?
And 81% of people prefer video content on social media. This makes video marketing essential for building trust, educating prospects, and establishing your personal brand and expertise.
UnPodcast Package client sample videos
With UnPodcast, you can share impactful videos that nurture leads and drive results, with minimal time invested.
Authenticity Matters More Than Ever, and Video Performs
In 2024, social media was overrun by AI-generated content, making genuine engagement tougher and shifting the top algorithms toward real interactions—today, audiences crave authenticity more than ever.
The UnPodcast delivers this by offering expert-guided, organic video content that fosters trust and likability so your brand thrives.
WHAT: Get the awareness and social proof of video clips, without committing to a traditional podcast. Less work, less time, and you’ll reach thousands of viewers in weeks, not years (hear why).
HOW: We’ll handle the research, content plan, production, editing and marketing. We guide you and your team to appear in compelling short-form videos showcasing your expertise.
PROCESS:
Research phase: We suggest compelling topics for your audience
Front-load recording: We produce four 30-45 minute virtual Riverside.fm sessions including expert video + voice coaching from your Producer
We edit clips and write algorithm-friendly titles and social media posts for: YouTube, LinkedIn, Facebook, TikTok, Instagram, and/or X.
“Something about these videos that I REALLY like. I’m not sure if it’s the lighting, content, or just general attitude… but I feel more real, more like I’m talking to someone and not just spouting facts. A little more swagger. Really happy with these, not to mention the thousands of additional views since we began the YouTube and LinkedIn campaigns. Thanks for the video coaching and marketing guidance, Emily!”
3-step Process
1. Strategic content plan
Discovery & planning meetings
Audience research
Keyword, topic and SEO research
Deliver 4-month content marketing plan
Prep docs with prompts and hooks provided for ahead of recording session
2. Production & Editing.
You’ll have prep docs with stats and hooks shared ahead of time.
Join four ~30-45 minute Riverside video recording sessions with our expert Producer.
These are co-created, fun sessions our clients love.
3. Marketing.
4 months of edited video content posted:
-Content calendar: We edit clips and write algorithm-friendly titles and social media posts for: YouTube, LinkedIn, Facebook, TikTok, Instagram, and/or X.
-YouTube SEO including titles, descriptions, playlists, and your logo animations
-SEO blog post or LinkedIn Pulse article
Where most agencies phone it in and clients don’t know any better, we’re meticulous and obsessive about METHOD.
Common video marketing mistakes we avoid:
-the wrong hook
-wrong text post length for each social network
-YouTube upload method (too fast)
-old YouTube URL format misses follow-on views
-missing keywords and SEO descriptions
DELIVERABLES (5-MONTH ENGAGEMENT):
Discovery and Strategy session with Emily Binder, voice marketing expert ($2,500 value)
4-month content marketing plan ($16,000 value)
Four remote video recordings with expert Producer (past clients: TIGER 21 and CNBC contributors) ($2,400 value)
Net: We post 4 months of edited, algorithm-optimized YouTube videos and social posts
1 SEO blog post or LinkedIn Pulse Article
2 performance reports (KPIs + recommendations)
INVESTMENT (Two Levels):
A) Silver: LinkedIn and YouTube: $18,400 total
B) Gold: Includes Silver, plus choose 2 additional platforms:
Instagram, TikTok, Facebook, or X: +$3,600 flat
Our track record: We’ve produced podcasts for dozens of clients since 2018, including the original Flash Briefing version of Ritholtz Wealth’s The Compound, and NEXT with TIGER 21.
Our Founder has been podcasting since 2012 and hosts an award-winning mini-podcast reaching over 7k subscribers per week.
Typical Results: Our clients average at least 2-3x improved engagement and click-through rate on YouTube and social media. (Case study)
Video Marketing Stats:
47% of potential clients review 3-5 pieces of content before engaging a sales rep (including within financial services). (NYT)
Video as a preferred content type: 81% of people prefer video content on social media. (Sprout Social, 2025)
Watch time: Over 1 billion hours of YouTube is watched per day.
YouTube as a search engine: YouTube is the second-largest search engine in the world.
Video beats blogging: 2015: 45% of marketers said the most important type of content a company could produce was "blogging" (i.e. written content). That same year, 34% said "visual" while 19% said "video" was the most important type of content.
2025: 46% of marketers say VIDEO is the most important content you can produce, with blogging coming in at 27% and visual coming in at 23%.
… In 10 years, written blogs and video have completely FLIPPED positions. (SME)
This isn't just a trend, it represents a shift in how buyers consume information, with video now dominating.
sAMPLE VIDEO CLIPS
Client TestimonialS
TIGER 21 podcast client testimonial for Emily & Beetle Moment (LinkedIn Recommendation)
