Video Marketing + Podcast Services for Busy Pros
THE UnPodcast PACKAGE:
done-for-you video clips
Get the social proof and brand lift without committing to a traditional podcast. Less work, less time, and same or better results reaching thousands of viewers in weeks, not years (hear why).
WHAT: We’ll handle the research, content plan, production, editing and marketing. We guide you and your team to appear in compelling short-form videos showcasing your expertise to reach your audience effectively.
HOW: We research your audience and goals. You show up to our virtual recording studio. Then you get 4 months of social video content done-for-you.
PROCESS:
Research phase: We suggest compelling topics for your audience
Front-load recording: We produce four 30-45 minute virtual Riverside.fm sessions including expert video + voice coaching from your Producer
We edit clips and write algorithm-friendly titles and social media posts for: YouTube, LinkedIn, Facebook, TikTok, Instagram, and/or X.
UnPodcast Case Study: 10,800 Organic Views in Weeks
DELIVERABLES:
4-month content marketing plan with strategic guidance
Net: 16 weeks of video posts (4 months of content)
Automation: We post on your behalf (or deliver assets)
1 SEO blog post or LinkedIn Pulse Article
2 performance reports (KPIs + recommendations)
INVESTMENT:
A) Standard: LinkedIn and YouTube: $4,600/mo x 4 = $18,400 total
B) Additional channel boost: Choose any 2:
Instagram, TikTok, Facebook, X: +$3,600 flat
Who it’s for: You want great video clips without doing a traditional podcast.
You don’t want to spend time editing or marketing.
You want to just show up and share you voice.
Our track record: We’ve produced podcasts and voice marketing for dozens of clients since 2018, including the original version of The Compound from Ritholtz Wealth Management. Our Founder has been podcasting since 2012 and hosts an award-winning mini-podcast.
Recent Podcasting Stats:
More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners. (Edison Research 2024)
1 in 5 American adults listen to podcasts daily.
Podcasts listeners are affluent and educated: 56% of monthly podcast listeners have an annual household income of more than $75K, compared to 48% of the U.S. population.
49% of monthly podcast listeners are college educated compared to 44% of the U.S. population. (Edison Research)
66% of consumers today prefer podcasts over TV. (DiscoverPods)
Podcasting grows every year: U.S. podcast market is expected to top $4 billion by 2025 and potentially reach $12 billion by 2030.
Over 50% of marketers now use podcasts to reach their audience.
your podcast airs seamlessly because we handle:
1. Show Creation. (Idea to reality)
Stand out from a million other shows. We lay the foundation for a successful podcast: Your North Star, branding, music, graphics, and clear plan for a fantastic season.
2. Production & Editing.
Look and sound like a boss. Audio and/or video recording with a producer on call. Professional editing of social media optimized posts and videos, focusing on YouTube Shorts and IG Reels.
3. Marketing.
Podcast website and social media content including vertical video clips, Instagram, LinkedIn, Facebook, and X posts—the works.
Where most podcasts fall short, we excel:
Common podcast mistakes we avoid:
-not doing enough video clips: #Shorts
-promoting episodes for only a week
-missing keywords and SEO descriptions
-lacking a universal listen link
-boilerplate social posts without rich media
Typical Results: Our clients average at least 2-3x improved engagement and click-through rate on YouTube and social media within the first season.
featured work
Deliverables: UnPodcast Process
1. Strategic Content Planning
1-2 discovery & planning meetings
Audience research
Keyword, topic and SEO research
Scripts, prompts and hooks provided for each recording session
2. Production & Editing
Our producer hosts recordings in a Riverside.fm studio. You and your guests just show up.
-Recordings scheduled, invites sent
-Sound and video checks, QA on call
-1-3 minute video clips edited and shared for approval (1 round of revisions)
3. Marketing
Social media content and posts written and provided for approval. YouTube Shorts or video SEO done including titles and thumbnails.
Social media content calendar:
-vertical video clips (Shorts and Reels)
-SEO blog post or LinkedIn Pulse article written on your behalf
Client TestimonialS
TIGER 21 podcast client testimonial for Beetle Moment (LinkedIn Recommendation)
Want coaching for your existing podcast?
The ONLY session YOU NEED:
Emily Binder’s Real-Time Podcast Upgrade (5-Star Show Checklist)
Get better results from your podcast after one call. Great for DIY’ers who don’t need full service production, but want better results or have a specific challenge. Zoom with Emily then receive a customized checklist & resource PDF.
How you’ll feel afterward: Regret for not doing it sooner.
