I consider this table stakes but it’s sadly rare. Enforce it anyway - the cream will rise to the top.
Raise the bar.
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When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.
Article that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette
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