Voice Marketing from Case Knives

Topic: Case Knives "Keep Your Hands Sharp" marketing campaign (video and voice marketing). It highlights creative people who make things with their hands. I love the message: don’t forget the power of our hands, don’t let them go to waste typing and tapping all day - we can do so much more.

Case Knives - Experience: Hand IQ Quiz (Alexa and Google Home skills)

Nice job with an on-brand voice chosen for the video and consistently used in the Alexa Skill. I like that the skill contains monetization at the end (text me a link to buy the perfect knife based on my quiz results) which is optional and NOT a turn-off or pushy. We’ll see more and more ecommerce baked into Alexa skills.

This makes me want to make another chessboard…

emily-chess-board.jpg

Use historic recordings and authentic voices


In my post about Stubb’s BBQ’s Alexa Skill, I lauded the historical recordings and actual sound of the real Stubb brought to life in the skill. Case does a similar nice job with this man’s voice - it’s just right.

Campaign HT Total Annarchy, Ann Handley's newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.