Voice Marketing from Stubb's BBQ - Alexa Skill

Here’s a delightful voice marketing effort from the legendary Stubb's BBQ on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm interaction right in the customer’s kitchen. This celebrates the brand’s 50th anniversary (Stubb’s first restaurant in Lubbock, TX opened in 1968).

Click here for my 6-minute podcast for more analysis of this fun voice marketing effort by Proof Advertising in Austin, TX.

 C.B. Stubblefield, Founder of Stubb’s BBQ

C.B. Stubblefield, Founder of Stubb’s BBQ