branding

Voice Marketing from Stubb's BBQ - Alexa Skill

Here’s a delightful voice marketing effort from the legendary Stubb's BBQ on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm interaction right in the customer’s kitchen. This celebrates the brand’s 50th anniversary (Stubb’s first restaurant in Lubbock, TX opened in 1968).

Click here for my 6-minute podcast for more analysis of this fun voice marketing effort by Proof Advertising in Austin, TX.

C.B. Stubblefield, Founder of Stubb’s BBQ

C.B. Stubblefield, Founder of Stubb’s BBQ

Meat, Milk, and Mayo (Mini Version)

Enjoy this daily marketing Flash Briefing on your Alexa device. 1) Click here to enable it. 2) Say "Alexa, play Flash Briefing." (I promise it's the easiest way to listen!)

Missouri has become the first state to regulate the word "meat," ruling that lab-grown "meats" and plant-based alternatives can't use the word. According to USA Today, producers can be fined for "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." The law was pushed by the Missouri Cattlemen’s Association, which has argued that the term is confusing shoppers and harming ranchers. Just days before, the maker of Tofurky filed a lawsuit in the state seeking to block the regulation and allow the company to continue to use "meat nomenclature" like "sausage" and "hot dogs.” Via LinkedIn News 

Reminds me of Hellman’s Mayo (Unilever) suing little Hampton Creek, maker of “Just Mayo”, a vegan alternative that saves tons of water and pollution per year by omitting eggs. If our planet is going to make it another hundred years, we can’t continue factory farming at this rate. It is flat out unsustainable.

For example:

  • The water required to produce a pound of beef = 32 showers.
  • A 1/4 pound of hamburger requires over 600 gallons of water to produce
  • 29% of the world’s water goes to animal production.  1 in 6 or 1.1 billion people go each day without access to clean drinking water.
  • +50,033 gallons of water by giving up dairy = over 200,000 gallons of water per year by simply leaving meat and dairy off the menu!

Check out Cowspiracy for more info.

We should be happy people are eating alternative meats. Also, anyone think about Camille Preaker with this rule coming from Missouri? Pigs are smarter than dogs, you know. #WindGap

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GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

Enable the Beetle Moment Marketing Skill on your Amazon Alexa device. (Use this link or search "Beetle Moment" under the Alexa Skills section in your Alexa app or at amazon.com.)

DON'T HAVE AN AMAZON ECHO? NO PROBLEM:

You can play Flash Briefing through the Amazon shopping app. Tap the circle icon in the top right of the app's homepage.

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