Everyone talks about mentors. What we really need is sponsors. An advocate with social capital in an organization (sponsor) will advance your career more than a lunch buddy counselor (mentor).

There's nothing wrong with mentors - they can be great. But sponsors lead to promotions, raises, and leadership opportunities. And women need those things. #WageGap

• "Women are 54% less likely than men to have a sponsor.
• 70% of men and 68% of women who have a sponsor reported being satisfied with their career advancement.
• Women with sponsors are 27% more likely than their unsponsored female peers to ask for a raise and 22% more likely to ask for the stretch assignments that build their reputations as leaders."

-Stats from FastCompany

Find a sponsor. Be a sponsor. Recommend a sponsor. It can be a man or a woman. Let's help each other. Abundance mindset!

If you enjoyed this podcast, please share it with a woman you know, then leave me a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you plan to do about all this.

HEAR THIS PODCAST ON ALEXA (stop tapping, start talking:

On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:

"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LANDGRAB.

Thank you to our great new sponsor, Pippa! Pippa is the simplest, smartest way to share your podcast. Get a $25 Amazon Gift Card when you sign up with my link.