About Emily Binder, Chief Strategist

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Emily Binder is an entrepreneur, marketing strategist, and founder of Beetle Moment Marketing, a voice-first agency based in Austin, Texas. Emily balances Gossage and Google. She’s an engaged marketer with a deep understanding of the customer journey and a passion for audio and great content. Applying over a decade of experience as quarterback for dozens of successful marketing initiatives from startups to Fortune 500 brands, Emily helps her clients stay relevant amidst fast moving new technology. Her strategies focus on voice assistants, branded audio content, and social media.

Emily is a popular speaker on voice technology, marketing, and career. She hosts a weekly podcast and loves rollerblading, pressure cooking, and travel hacking.


Listen to the daily Voice Marketing Flash Briefing on Alexa and follow @emilybinder for more.

Taking a break from SXSW

Taking a break from SXSW

Nine recent life highlights:

  1. 2017-2018: Launched first social media strategy for a prominent fintech company. Managed social advertising and increased app adoption 25% month over month in December 2018.

  2. Created a podcast and Voice Marketing - Daily Beetle Moment, an Alexa Flash Briefing about marketing and voice technology with a healthy dash of irreverance.

    1. One reviewer writes: "This little podcast has substance & personality."

  3. Appeared on top marketing podcasts like The BeanCast (I’m a go-to guest and have been fortunate to join smart panelists including Mitch Joel, Kate O’Neill, and others).

  4. 2018: Started a YouTube channel about career, health, and money. Goal: experiment and learn to make videos. My #1 video is about hacking credit card points (a travel hobby) and features Austin's worst grackles.

  5. Filed a complex tax return, which included first-time formation of two LLCs, moving to a new state, multiple investment accounts, and the fact that Baby Driver stole my car in ATL.

  6. Won renter wars against the country's third largest property management company.

  7. Took up meditation, advanced ankle weights in Tracy Anderson workouts, and found my happy place: The Veloway - rollerblading heaven.

  8. Drove less than 5,000 miles in the last year.

  9. Side project: built a product that helps marketers create buyer personas / avatars: personabay.com.

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