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About Emily Binder

If you really want to get to know me fast, read my tweets.

I focus on marketing through voice assistants and I help brands with social strategy. I balance Gossage and Google. Engaged marketer with a deep understanding of the customer journey and a passion for great content. Quarterback for a wide variety of marketing initiatives from startups to global brands, from fintech to travel to SaaS and telecom. Proven ability to implement comprehensive marketing strategy and drive revenue.

Skilled writer and speaker in creative and technical capacities. Big rollerblader. InstantPot, Airfryer, & Vitamix trifecta.

Taking a break from SXSW

Taking a break from SXSW

Nine recent life highlights:

  1. 2017: Launched first social media strategy for a prominent fintech company. 2018: Managed social advertising and increased app adoption 25% month over month in December 2018.

  2. Created a podcast and The Daily Beetle Moment, an Alexa Flash Briefing about marketing and voice technology with a healthy dash of irreverance.

    1. One reviewer writes: "This little podcast has substance & personality."

  3. Appeared on top marketing podcasts like The BeanCast (I’m a go-to guest and have been fortunate to join smart panelists including Mitch Joel, Kate O’Neill, and others).

  4. 2018: Started a YouTube channel about career, health, and money. Goal: experiment and learn to make videos. My #1 video is about hacking credit card points (a travel hobby) and features Austin's worst grackles.

  5. Filed a complex tax return, which included first-time formation of two LLCs, moving to a new state, multiple investment accounts, and the fact that Baby Driver stole my car in ATL.

  6. Won renter wars against the country's third largest property management company.

  7. Took up meditation, advanced ankle weights in Tracy Anderson workouts, and found my happy place: The Veloway - rollerblading heaven.

  8. Drove less than 6,000 miles in the last year.

  9. Side project: built a product that helps marketers create buyer personas / avatars: personabay.com.

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