Say thank you.
003 - Don't Tip on Tax! Do Millennials Tip Less?
Read more on the blog: Tipping is Broken (And Don't Tip on Tax)
002 - Pricing Your Marketing Services
Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we’re responsible for influencing culture, which is huge.
Doctors and lawyers charge fees that clients rarely (and really can’t) contest. $85 for a 2-minute consult? Sure, Doc. Swipe my card.
But marketing clients often haggle over price or search for lower bids.
Is there a connection here?
Read more on the blog: Pricing Marketing and Advertising Services
001 - GDPR - Think Bigger
Show notes:
GDPR: let’s think bigger than the impact on email marketing databases and programmatic declines and the future Facebook Ads.