019 - Marketing Yourself (Interview with Kristen Knepper)

Kristen Knepper from Work Like a Girl interviewed me about how to market yourself. We covered some of the challenges we face as women, especially young women, when trying to market ourselves to advance our careers or build our personal brands.

You can watch the full interview here.

COMING SOON: Tune in next week for my upcoming interview with Kiki L’Italien about Voice Marketing with Amazon Alexa.

Topics:

  1. What's the resistance to marketing oneself for most people?

  2. Why do women in particular resist "marketing" themselves at work?

  3. I notice women being modest on their resumes/cover letters (e.g., "worked on team that created" rather than "created"). What advice would you give a woman who thinks she's not truthful or bragging when speaking boldly?

  4. Can personal aspects enhance the professional brand? Should they?

  5. Self sacrifice and giving to others is a feminine ideal, but many women compete with one another at work. Why is this?

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018 - What You Pay - How to Be Value Driven

Are you value conscious, or paying too much? From business to relationships to everyday life, seeking true value can save you in big ways.

Two podcasts mentioned:

1) Masters in Business

It's not what you buy, it's what you pay.

-Howard Marks

Heard on Barry Ritholtz's podcast, Masters in Business (some really smart guests on this show, you should listen. E.g there is another solid episode with Barbara Kahn about the retail revolution.)

About MiB: "Bloomberg Opinion columnist Barry Ritholtz interviews Howard Marks, the CFA and co-chairman of Oaktree Capital Management, in his third appearance on Masters in Business. An author as well as an investor, Marks most recently wrote “Mastering the Market Cycle: Getting the Odds on Your Side,” which was released this month." Howard Marks interview here.

2. Arthur Laffer on Storybrand podcast (flat tax, LET’S GO):

"Donald Miller talks with Art Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today."

Other Ideas

  • You are the average of the five people you spend the most time with. (Not my idea, I just like it.)

This episode is really all common sense but you know what they say about that.

Finally, hackneyed but my very favorite - and AGAIN financial advice that applies to the idea of value and life in general:

Be fearful when others are greedy, and greedy when others are fearful.

-Warren Buffett

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017 - Alexa Skill Today, Amazon SEO Tomorrow

Why you should put content onto Amazon Alexa today.

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Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Get a $25 Amazon gift card with my link.

016 - Voice Marketing from Stubb's BBQ (Alexa Skill)

Neat use of real warm audio - true voice of a brand - that offers novelty, fun, and some utility. Good example of early voice marketing. Playful and I like that it’s based on archival material.

Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand. 

Skill created by Proof Advertising in Austin.

Video preview of the skill here.

Stubb-272x300.jpg


•” The skill includes ten tips, more than 20 recipes and a few of Stubb’s favorite songs.
• Users can order Stubb’s Bar-B-Q sauce directly from the skill.
• After the first week of launch, Ask Stubb was featured as a popular skill on the Alexa Skills Store.” -via CommArts

Takeaway:
With Alexa skills and voice right now, done is better than perfect. Establish a presence like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this. In this case, it’s content marketing to drive ecommerce through voice.


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If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

OUR SPONSOR:

Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Get a $25 Amazon gift card with my link.

015 - Why Voice First and Smart Speakers Are a Marketing Must

What is Voice First?

Topics:

  • Position Zero or bust

  • Voice search

  • Speech recognition

  • Alexa Flash Briefing

  • Smart speakers

  • Alexa

  • Amazon Echo

  • Google Home

  • Transcribing all of YouTube automatically

  • Carl Jung and the collective unconscious - how this applies to indexing our global speech

  • “Marketing is three things: direct response, and PR; the rest is just tactics.” - Bob Knorpp, host of The BeanCast


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND

  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)

  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell

  4. Google Duplex:

Please Leave a Review!

If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

OUR SPONSOR:

Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Please use my link so they’ll know I sent you!

013 - Who's Been Programming You?

Leslie Moonves, the longtime chief executive of the CBS Corporation, stepped down on September 9, 2018 amidst sexual harassment allegations. The CBS board announced his departure, effective immediately. Here we go again. Many of the men who have been outed for sexual harassment or assault spent years determining what TV shows, movies, and news programs millions of Americans watched on a daily basis.

How do you think sexism, bias, misogyny and sexual harassment in the most powerful companies in charge of storytelling have influenced society? Directors, writers, showrunners, studio execs, news anchors, news executives, and more.

We've got the Weinstein effect in full force amidst #MeToo:

Woody Allen

Roman Polanski

Matt Lauer

Mark Halperin

Charlie Rose

Roy Price

Roger Ailes

Bill O'Reilly

James Toback

Louis CK

etc.

All denied any nonconsensual sexual activity. But .... yeah right.

Programming informs culture. Stories set social norms. And it's not just the shows, it’s also the advertising.

Ask who writes your programs.

If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

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Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast. Visit Pippa.io to get started. <— Please use my link so they’ll know I sent you!