Video Marketing + Podcast Services
THE UnPodcast PACKAGE:
STRATEGIC video clips in less time
With The UnPodcast, you get impactful videos that nurture leads and drive results, with minimal time invested.
The landscape:
Did you know that 47% of potential clients review 3-5 pieces of content before entering your sales funnel or engaging a rep?
81% of people prefer video content on social media.
UnPodcast Package client sample videos
WHAT: Get the same awareness and social proof without committing to a traditional podcast. Less work, less time, and you’ll reach thousands in weeks, not years (hear why).
HOW: We guide you on camera, showcasing your expertise, styled specifically for your niche.
THE PROCESS:
Research: We plan effective topics
Recording: We produce four remote sessions including video + voice coaching
We edit clips and write algorithm-friendly titles and social posts for: YouTube, LinkedIn, Facebook, TikTok, Instagram, and/or X.
“Something about these videos that I REALLY like. I’m not sure if it’s the lighting, content, or just general attitude… but I feel more real, more like I’m talking to someone and not just spouting facts. A little more swagger. Really happy with these, not to mention the thousands of additional views since we began the YouTube and LinkedIn campaigns. Thanks for the video coaching and marketing guidance, Emily!”
3-step Process
1. Strategic content plan
Discovery meetings
Niche Audience Identifier System
Keyword, topic and SEO research
Deliver 4-month content marketing plan
Prep docs with prompts and hooks
2. Production & Editing.
Join four Riverside video recording sessions with your Producer.
These are co-created, fun sessions our clients love.
3. Marketing.
4 months of edited video content posted:
-Content calendar: We edit clips and write algorithm-friendly titles and social media posts for: YouTube, LinkedIn, Facebook, TikTok, Instagram, and/or X.
-YouTube SEO including titles, descriptions, playlists, and your logo animations
-SEO blog post or LinkedIn Pulse article
DELIVERABLES: 5-MONTH ENGAGEMENT
Discovery and Strategy session with Emily Binder, voice marketing expert ($2,500 value)
4-month content marketing plan ($18,000 value)
Four remote recordings with Producer who worked with clients like TIGER 21 and CNBC contributors ($3,200 value)
Publishing: We post 4 months of algorithm-optimized videos and social posts
1 SEO blog post or LinkedIn Pulse Article
2 performance reports (KPIs + recommendations)
INVESTMENT Options:
Silver: YouTube plus one social media platform: $18,400 total
Gold: Silver plus choose 2 additional social platforms:
LinkedIn, Instagram, Facebook, TikTok, or X: $22,000 total
Authenticity Matters More Than EveR
AI-generated content is making genuine engagement all the more valuable. Algorithms are shifting toward the real—audiences crave authenticity.
We share your voice to foster trust, connection, and results.
Our track record: We’ve produced podcasts for dozens of clients since 2018, including the original Flash Briefing version of Ritholtz Wealth’s The Compound, and the award-winning podcast NEXT with TIGER 21.
Our Founder has been podcasting since 2012 and hosts an award-winning mini-podcast reaching over 7k subscribers per week.
Typical Client Results: 2-3x improved engagement and click-through rate on YouTube and social media. New leads. (Case study)
Video Marketing Stats:
Watch time: Over 1 billion hours of YouTube is watched per day.
YouTube as a search engine: YouTube is the second-largest search engine in the world.
Video beats blogging: 2015: 45% of marketers said the most important type of content a company could produce was "blogging" (i.e. written content). That same year, 34% said "visual" while 19% said "video" was the most important type of content.
2025: 46% of marketers say VIDEO is the most important content you can produce, with blogging coming in at 27% and visual coming in at 23%.
… In 10 years, written blogs and video have completely FLIPPED positions. (SME)
This isn't just a trend, it represents a shift in how buyers consume information Video now dominates.
sAMPLE UNPODCAST CLIPS
Client TestimonialS
TIGER 21 podcast client testimonial for Emily & Beetle Moment (LinkedIn Recommendation)
