Do you know what Venmo is doing right with sound in their app? Facebook and Instagram have some catching up to do. Press play for this 1-minute Flash Briefing:
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Transcript:
🔊 SOUND ON 🔊
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Facebook has no sound. Instagram has no sound of their brand.
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This is a huge miss.
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There should be an audio mark that plays when certain things happen or even at least when you open the app. Let's talk
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about just Instagram for a second. If you think about Venmo:
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There's a cash register cha-ching sound when you receive money. And you actually have a physical reaction to that where you get a
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little dopamine rush, you feel good, it's a positive sensation - good association - with
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money.
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Facebook and Instagram
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have a lot of things going on in our body, a lot of reactions in our brain, major hormonal and neurotransmitter shifts
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happening as we scroll and like and see comments and get those emotional strokes (ego strokes).
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But there's no sound to it. Huge miss.