012 - Get a Sponsor
Don’t worry about finding a mentor: get a sponsor if you want to advance your career.
Everyone talks about mentors. What we really need is sponsors. An advocate with social capital in an organization (sponsor) will advance your career more than a lunch buddy counselor (mentor).
There's nothing wrong with mentors - they can be great. But sponsors lead to promotions, raises, and leadership opportunities. And women need those things. #WageGap
- "Women are 54% less likely than men to have a sponsor.
- 70% of men and 68% of women who have a sponsor reported being satisfied with their career advancement.
- Women with sponsors are 27% more likely than their unsponsored female peers to ask for a raise and 22% more likely to ask for the stretch assignments that build their reputations as leaders."
-Stats from FastCompany
Find a sponsor. Be a sponsor. Recommend a sponsor. It can be a man or a woman. Let's help each other. Abundance mindset!
If you enjoyed this podcast, please share it with a woman you know, then leave me a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you plan to do about all this.
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"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LANDGRAB.
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010 - Future Flight Attendants and Captains of S&M
- Sexist stickers for kids onboard TUI.
- PR crisis fail - no main brand Twitter account to issue a statement.
- What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home. And why are so many young men not acting like men?
- Chuck and Wendy Rhoades have a special power balance on Billions and domination/submission role play is a release more common than you may think.
GET THE MARKETING GOODIES:
Hear this podcast on Alexa:
On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:
"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LandGrab.
009 - A Fantastic Interview Question
Want to see how a candidate thinks about business and ecommerce? Here’s the question to ask.
Hear a great interview question that will tap into whether a candidate thinks about where the ball is headed. Whether you're in ecommerce or just about any business, asking this question about Amazon will give you a glimpse into someone's awareness and critical thinking when it comes to business in general.
This question comes from my friend Harry Joiner, who runs Ecommerce Recruiter.
Harry is full of career wisdom. Want more? Check out my last post inspired by Harry and my mentor and Persona Bay cofounder, Sandra Chesnutt:
Two Simple Career Tips with Big Impact
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