077 - Six Podcasts You Should Hear and Voice Marketing Sampler
Why did we pause interviewing guests on this show? Plus Emily’s top six podcast recs and a sampler from the five most popular Voice Marketing episodes this month.
Why did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics:
A new direction: pulling back the veil on raw opinions on business and career
04:30 Why Emily took a break from the podcast
Coming up in this episode: top five briefings from the past month: a sampling from my mini podcast / weekday briefing show, Voice Marketing with Emily Binder
1-click play in your favorite podcast app:
06:00 Emily’s top six podcast recommendations:
Everybody’s moving to Texas.
Six Pixels of Separation with Mitch Joel: A great podcast for anyone interesting in business, marketing, technology. Mitch’s goal is to have a great body of work that someone can access at any point, whether it’s an episode from four years ago or yesterday, the quality will be there.
Pivot podcast with Scott Galloway and Kara Swisher - my favorite show for technology news and smart commentary. The Dawg and Jungle Cat are a great pair and they just knock it out of the park. Twice a week is not too much. Airs Tuesday and Friday mornings.
The BeanCast - this is the best marketing and advertising show. About ten years running, commentary on marketing and ad news with a thoughtful panel of different weekly guests plus host Bob Knorpp. Airs Mondays. Emily Binder will be a guest again October 19, 2020 so tune in.
10:00 Animal Spirits with Ben Carlson and Michael Batnick from Ritholtz Wealth. A podcast about markets, life, and investing. I watch this on The Compound channel on YouTube (Animal Spirits YouTube playlist). These guys are thoughtful, engaged, and fun to watch.
The Compound Show with Downtown Josh Brown. One of my favorite financial and business commentators. This show airs every Friday.
Design Driven podcast with J Cornelius, CEO and Founder of Nine Labs.
12:50 Top Five Briefings, Under Three Minutes Each
The Top Five Flash Briefings of the Past Month - Most Popular Episodes of Voice Marketing with Emily Binder
056 - Kate O’Neill: Why Technology Must Be Human Centric
Author and keynote speaker Kate O'Neill is known around the world as The Tech Humanist. Hear her thoughtful approach to keeping technology human and what it will take for emerging technology to be successful from a business standpoint.
How do we design technology that is both smart for business and good for people?
Hear the human centered approach to voice and AI. Emily and Kate also discuss oncoming voice tech issues such as deep fakes and privacy issues such as data mining by Facebook and other tech companies.
Play this podcast anywhere:
Topics and Timestamps:
03:15 How do we approach voice design from a human centric way that is also good for business?
04:30 Weather skill example - take context about what someone using the skill needs, like an umbrella
05:20 Business might build voice tech or other tech in order to check a box but it’s better to build for the person on the other end
06:00 Don’t ask, “What’s our AI strategy?”. Instead, step back and ask, “What are we trying to accomplish as a business? - Kate
07:00 Who are we building for and how can we serve their needs?”
06:20 Create alignment and relevance between the business and people outside it
07:10 Avoid unintended consequences of technology as it becomes capable of such scale
07:35 Google Translatotron and deep fakes: Translatotron translates spoken word into another language while retaining the VOICE of the original speaker.
Anatomy of a Babel fish as explained in the BBC TV series: “The Babel fish is a small, bright yellow fish, which can be placed in someone's ear in order for them to be able to hear any language translated into their first language.”
08:20 How we should approach technology that reminds us of the Babel fish from Hitchhiker’s Guide to the Galaxy? The Translatotron’s simultaneous translation does not lose integrity originating from the sound of your voice. But one step further: there is sampling of your voice that is sufficient for ML (machine learning) and AI to synthesize your voice.
08:45 Sampling: Google would now have your voice - what will they do with it? Voice synthesis and deep fakes - the terrifying possibilities (overall: cool but scary)
09:30 Companies must govern themselves (e.g. Google)
09:50 Government has a responsibility to regulate privacy and data models
10:40 Kate doesn’t have smart speakers in her home because we don’t have a precedent for protecting user data, she says
11:20 Facebook Ten Year Challenge (Kate’s tweet went viral in January 2019 over the ten year old photo trend next to current photos of themselves) - she pointed out that this data could be training facial recognition algorithms on predicting aging
Facebook's '10 Year Challenge' Is Just a Harmless Meme—Right? : “Opinion: The 2009 vs. 2019 profile picture trend may or may not have been a data collection ruse to train its facial recognition algorithm. But we can't afford to blithely play along.”
13:20 We have seen memes and games that ask you to provide structured information turn out to be data mining (e.g. Cambridge Analytica): we have good reason to be cautious
14:40 "Everything we do online is a genuine representation of who we are as people, so that data really should be treated with the utmost respect and protection. Unfortunately, it isn't always." - Kate O’Neill
15:00 Do we need government to regulate tech? Can it?
16:10 “Ask forgiveness, not permission” is clearly the case with Facebook so why do users seem to be forgiving?
20:00 What might a future social network look like in which there are fewer privacy and data mining concerns?
Bonus info:
Deep fake (a portmanteau of "deep learning" and "fake") is a technique for human image synthesis based on artificial intelligence. It is used to combine and superimpose existing images and videos onto source images or videos using a machine learning technique known as generative adversarial network.
Read more about deep fakes and voice emulation: the idea of voice skins and impersonation for fraud
031 - Simplify Your Marketing: Email and More - Melanie Touchstone
Topics:
Email marketing - design and messaging - what works?
Social media
Design, graphics, and what works - case study - going from color to black and white
Personalize brand messaging
Winning subject lines
Keep it simple
Don’t try and fool customers
Video coming soon! Check back the first week of March.
Melanie Touchstone talks with Emily about how simple marketing works. For email, social media, and more.