We provide marketing plans that work. We start with understanding who your customers want to become, backed by buyer personas. We cut the fat from your current activities or help you launch your first ones. We find what makes your brand compelling and translate that into messaging that resonates with your audience.
We break marketing into problem solving and strike a balance between buyer psychology and beautiful language.
Grow your business, delight your customers, and empower your marketing team.
Marketing Services - Strategic and Tactical
- Multi-platform marketing strategy
- Advertising strategy (social media advertising, SEM / Google AdWords)
- Social media strategy: organic and paid
- Facebook, Instagram, Twitter, and LinkedIn advertising plan and implementation: strategy, creative, targeting, placement, testing & iteration, and reporting
- Buyer personas AKA customer personas. Research and creation, including persona setup on HubSpot or other automation tool.
- Social media training (one-on-one employee lessons or team classes):
- Training from content calendars to managing Facebook Ads
- CRO (conversion rate optimization) and landing pages
- Lead magnet setup
- Small business website update (CMS migration or update)
- Website launch or update: copydeck, site architecture, and SEO copywriting (research-based messaging hierarchy)
- Content calendar
- Blog post writing
- Email marketing
- Copywriting and A/B testing
- Lead and customer nurture campaigns
- Internal communications
- Product announcements