Top 5 Tips to Grow Your Podcast - Marketing and Gear
Get voice marketing expert Emily Binder’s top five tips for creating and promoting your podcast. Level up your podcast game with our most popular videos (links open YouTube):
EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)
Video: Spotify playlist marketing hack to promote guests (such as yourself)
This playlist includes two popular podcast expert interviews from the Beetle Moment Marketing Podcast:
1) Podcasts: Your Brand's Unfair Advantage | STEVE PRATT, Pacific Content
Steve Pratt is one of the co-founders of Pacific Content, a company that creates exceptional podcasts with the best brands in the world. Clients include: Facebook, Dell Technologies, Mozilla, Slack, Red Hat, NYT T Brand Studio, BMW, CBS, and Charles Schwab and more.
2) Tess Neudeck: What Podcasters Should Know - Acast
Tess Neudeck is Manager of Marketing for Acast in the Americas. Acast is the largest global podcast company. Founded in 2014, Acast is the best curated, fully integrated, fastest growing podcast marketplace in the world. Tess is responsible for shaping Acast’s marketing strategy across its 10,000+ podcasts, its advertiser business, and all of the products and services the company creates for podcasters, advertisers and listeners. Find out the advice a top podcast company gives to podcasters to grow their audience.
Get Emily’s mini podcast about marketing, tech, and business:
Under 5 minutes on Alexa News or podcast apps:
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Best Podcasting Equipment
You can get a quality podcast recording setup for a couple hundred bucks. Here are our simple recommended tools with links to purchase.
Clients getting started with a podcast or Flash Briefing often ask what they should buy. In the last few years, the technology and equipment available to anyone who wants to record and publish audio has improved considerably and prices have dropped.
Sound good, easily.
You can get a quality podcast recording setup for a couple hundred bucks.
This post has the perfect equipment for podcasting beginners or intermediate level. It’s short so you don’t have to wade through reviews and tons of information. Just buy a few of the items we recommend and start recording!
Reach out if you want help with your content strategy or podcast marketing.
(Updated): Best Easy Video Podcasting Setup for Zoom:
Watch Emily’s video showing the best home podcasting setup for video podcasting with Zoom:
Podcast Hosting (RSS Feed and Scheduling Tool):
You will need an affordable podcast host to generate your RSS feed and store your audio files (your episode mp3s). We recommend Acast. You can get a $25 Amazon Gift Card when you sign up from our page. Our clients have been happy using Acast for podcasts and Flash Briefings.
Watch Emily’s interview with Tess Neudeck from Acast: What Podcasters Should Know.