Here are some of our favorite projects.
rebrand and app launch: facebook ads, social strategy + implementation
We're excited to work with fintech company Brightwell, global leader in maritime payments and prepaid debit card solutions. Our efforts drive toward increased app downloads and usage among tens of thousands of cruise line and ocean liner crew members including Carnival Cruise Lines and Norwegian Cruise Lines employees.
Work includes: Facebook Ads strategy, setup, management, and reporting, an Instagram-focused social media content strategy to launch 2017 rebrand and updated payroll management app, website copywriting, landing page content, and email marketing featuring product announcements and promotions. We delivered a marketing plan containing a crawl-walk-run sequence of branding and messaging recommendations. We also provide in-depth employee social media training for content creation and Facebook Ad management.
Afterburner Conversion Rate Optimization (CRO) and Social Media Strategy
Afterburner is an executive leadership and training consultancy based on techniques used in high-stakes combat. They are the global leader in Flawless Execution℠, an agile business framework. We consulted with the marketing team to optimize their website with the goal of converting more traffic. Through multivariate testing recommendations including CTAs, button text and color, and copy optimizations, we provided a highly focused, user-friendly messaging hierarchy that decreased the homepage bounce rate and increased conversions.
Afterburner had a fantastic amount of original content in the form of event photos, team member blog posts, webinars, and testimonials. We provided actionable social media, blog, and website recommendations to effectively utilize this content by grouping it into categories and outlining optimal frequency and cadence to optimize engagement and educate/attract new customers.
talent zoo ux and content marketing
We provided UX improvement recommendations, an updated blog strategy to increase efficiency, and an updated content strategy from social to email communications. Based on competitive analysis, we recommended product upgrades and new offerings.
TalentZoo.com is the #1 employment and recruitment website serving the advertising, marketing, public relations, digital, and social media professions. We advised updates to site flow for two user types: job seekers and employers.
Dataversity™ Brand transition & conference promotion
We provided a marketing campaign to promote the 2011 NoSQL Now! Conference. At the same time, we updated the social marketing strategy, providing DATAVERSITY with social media tools for internal management, content, and recommendations to promote educational IT conferences. We assisted with the brand transition from Wilshire Conferences to DATAVERSITY™.
Deliverables: Digital marketing strategy, competitive analysis, social media content calendars (Facebook, Twitter, and LinkedIn), guidelines for ongoing social engagement, LinkedIn group recommendations and discussion content schedule, SEO keyword research, KPI measurement, email newsletter template and marketing emails, updated logo and graphics, organized and cross-promoted video content.