Writing a book has long been considered a rite of passage in establishing industry authority and a personal brand. Books are powerful. But the traditional publishing industry moves slowly and leaves much to be desired for writers without time to spare or whose content is time sensitive. How can voice technology establish a platform and thought leadership faster - and maybe even better?
Amy Summers shares her experiment of creating an Alexa Flash Briefing instead of writing a book. The results may surprise you.
Flash Briefing Beat Writing a Book
“If it’s really just about getting information out there, why does it have to be this slow?”
Amy Summers is President of Pitch Publicity in New York. Amy launched her company in 2003 and over 20 years her campaigns have resulted in billions of media impressions worldwide. She produces one of the highest ranked Alexa Flash Briefings about PR, management, and communications, The Pitch with Amy Summers.
The Pitch is a Flash Briefing about PR and communications
Amy Summers launched Pitch Publicity in 2003, in the face of a rapidly changing climate for communication and media relations. She has 20 years of experience in securing publicity and developing communication strategies for influential experts in medicine, science, tech, finance and international corporations and nonprofit organizations.
Summers’ campaigns have resulted in billions of media impressions worldwide and she’s credited as the first to strategize live media interviews at both the deepest and highest points of the planet (scientific laboratory, 63 feet beneath the sea and Mount Everest summit, 21,000 feet above sea level).
Topics:
How is the book publishing industry behind the times?
What can go wrong with a book deal?
Why didn’t Amy write a book?
How Amy established a platform for herself as a PR and communications expert on a new medium (voice) using Alexa Flash Briefing
People assume that Amy has written a book - hear why!
What advice Amy gives clients who want to write a book
Get in Touch with Amy:
Instagram: @amysummersnyc
Alexa skill: The Pitch with Amy Summers