Hear my SXSW interview about voice marketing with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. And an all-around badass AND kind person.
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Brands, Voice AI, and AR/VR from The Antipodean
Michelle Excell, AR/VR and Emerging Technology Expert
Show notes and timestamps:
01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?
02:25 Brands are interested invoice but unsure where to start
02:40 Some agencies are jumping in head first
04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers
04:50 Consider voice or AI within chat bots or retail where people will spend more time
5.08 Find contextual places where customers really interact
05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?
P.S. Michelle and Emily met as guests on Bob Knorpp’s marketing and advertising podcast, The BeanCast. <— A VERY good show worth catching if you’re in marketing, advertising, or the agency world.
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Hear Emily’s top tips about voice marketing:
Click to hear Emily Binder discuss voice marketing strategy on Teri Fisher’s podcast. This is the #2 most popular episode of all time on Alexa in Canada!
Enjoy - stream it or hear on Apple Podcasts.
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