personal brand

075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)

075 - Kate Bradley Chernis: When You Have No Off Button (VIDEO)

Why do we often put up a front in our business lives to disguise our real selves? In this episode, Emily and Kate Bradley Chernis, Co-Founder and CEO of Lately, are breaking down that front for a refreshing take on being yourself in the business world. Plus, tips on navigating the psychological impacts of pandemic PTSD.

074 - Robert Sofia: What Your Brand Should Say on Social Media

074 - Robert Sofia: What Your Brand Should Say on Social Media

In this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means.

019 - Marketing Yourself (Interview with Kristen Knepper)

Kristen Knepper from Work Like a Girl interviewed me about how to market yourself. We covered some of the challenges we face as women, especially young women, when trying to market ourselves to advance our careers or build our personal brands.

You can watch the full interview here.

COMING SOON: Tune in next week for my upcoming interview with Kiki L’Italien about Voice Marketing with Amazon Alexa.

Topics:

  1. What's the resistance to marketing oneself for most people?

  2. Why do women in particular resist "marketing" themselves at work?

  3. I notice women being modest on their resumes/cover letters (e.g., "worked on team that created" rather than "created"). What advice would you give a woman who thinks she's not truthful or bragging when speaking boldly?

  4. Can personal aspects enhance the professional brand? Should they?

  5. Self sacrifice and giving to others is a feminine ideal, but many women compete with one another at work. Why is this?

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