podcast

007 - Three Random Ideas to Inspire Action

Three ideas to start your month with some thinking and hopefully some action:

  1. Why avoid the news (via @jasonfried on the Tim Ferriss Show).
  2. Nearly half of working age families in the U.S. have nothing saved for retirement. #yikes
  3. Billion dollar ideas that you could invent via @allison_pons.

GET MORE MARKETING GOODIES:

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005 - Productive People Don't Care About Texting

When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.

Article that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette

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002 - Pricing Your Marketing Services

Doctors, lawyers, and journalists have codes of ethics. They are trained on and continually reminded of their ethics guidelines. Advertisers don’t have standard ethics. But we’re responsible for influencing culture, which is huge.

Doctors and lawyers charge fees that clients rarely (and really can’t) contest. $85 for a 2-minute consult? Sure, Doc. Swipe my card.

But marketing clients often haggle over price or search for lower bids.

Is there a connection here?

Read more on the blog: Pricing Marketing and Advertising Services