clients

Case Study: Ritholtz Wealth Management Voice Marketing Strategy

In 2018 we began working with Ritholtz Wealth Management on a voice marketing strategy to get their foot in the door of the Alexa ecosystem. As trailblazer in blogging and social media in the finance and investing space, Ritholtz wanted to beat the crowd to voice, too.

Market Moment is an Alexa Flash Briefing we created for Ritholtz, a New York City RIA (Registered Investment Advisor) run by two of the most online-savvy and established advisors in the industry: Barry Ritholtz (Masters in Business podcast and Bloomberg) and Josh Brown (The Reformed Broker). They wanted to be first in voice in their space - and now they are.

IN ITS FIRST MONTH, MARKET MOMENT ORGANICALLY BECAME THE FASTEST GROWING BRIEFING IN THE ALEXA SKILL BUSINESS CATEGORY.

Based on the popular “Today In Market History” tweets from @RitholtzWealth, Market Moment hosted by “Downtown” Josh Brown (@ReformedBroker) is a 5-star briefing packed with great information about business and the market.

Ritholtz has been a blast to work with, hands-on, ahead of the curve, and excited to invest in voice.

COMING SOON:

We are gearing up to launch a first-of-its-kind custom voice skill about investing based on The Compound YouTube channel.