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Case Study: Ritholtz Wealth Management Voice Marketing - Flash Briefing

In 2018 we began working with Ritholtz Wealth Management on a voice marketing strategy to get their foot in the door of the Alexa ecosystem. As trailblazers in blogging and social media in the finance and investing space, “Downtown” Josh Brown and Ritholtz wanted to beat the crowd to voice, too.

Barry Ritholtz and Josh Brown. Image credit: thereformedbroker.com

Barry Ritholtz and Josh Brown. Image credit: thereformedbroker.com

Top Flash Briefing about Investing


Market Moment is an Alexa Flash Briefing we created with Ritholtz, a New York City RIA (Registered Investment Advisor) run by two of the most online-savvy and established advisors in the industry: Barry Ritholtz (Masters in Business podcast and Bloomberg) and Josh Brown (The Reformed Broker). They wanted to be first in voice in the investing space - and now they are.

IN ITS FIRST MONTH in 2018, MARKET MOMENT ORGANICALLY BECAME THE FASTEST GROWING BRIEFING IN THE ALEXA SKILL BUSINESS CATEGORY.

Based on the popular “Today In Market History” tweets from @RitholtzWealth, Market Moment hosted by “Downtown” Josh Brown (@ReformedBroker) is a 5-star briefing packed with great information about business and the market.

The Ritholtz Mafia has been a blast to work with. They’re hands-on, ahead of the curve, and excited to invest in voice branding.

Having vision in 2008 that social media would explode helped Josh and his team get millions of followers. They’re doing the same thing with voice. Check back in a couple years and see who in finance-related content marketing had the head start voice.

Tactics:

We took care to choose keywords, title, and description for Amazon SEO (search engine optimization). Through monitoring and tweaking these fields, we have been able to climb the rankings for our top search terms, including investing, stock market, and financial advice. For example:

Improving Alexa Skills store page rank (SEO):

  • After eight weeks, with $0 spent on promotion:

    • We improved from position #75 to #20 for "investing", a 73% improvement. I.e. we were #75 of total results and now we are #20, on page 2.

    • We improved from position #24 to #8 for "stock market" (and to #7 a week later, below):

Amazon SEO: Market Moment Flash Briefing climbed rankings in Alexa Skills store from #24 to #7 for keyword “stock market” in first nine weeks.

Amazon SEO: Market Moment Flash Briefing climbed rankings in Alexa Skills store from #24 to #7 for keyword “stock market” in first nine weeks.

COMING SOON:

We are gearing up to launch a first-of-its-kind custom voice skill and mini podcast about investing based on The Compound YouTube channel. Follow @beetlemoment to be notified.