Market to One Person, Not a Crowd
Are you marketing to a blur of indistinguishable faces, or to 47-year-old Charlie in Seattle, who’s concerned about finding the right options strategy for his 4000% $NVDA windfall? When you view your audience as a fuzzy crowd, you risk wasting both time and money trying to reach them. Podcast clip:
Get a rifle and narrow your sight. (As you know we write for people who sell considered purchases or services to a discerning audience; not mass market products. If you’re selling Doritos or sedans or iPhone chargers then the shotgun approach may be effective.) More on that:
Rifle vs Shotgun Approach in Marketing (the classic metaphor):
The shotgun approach in marketing aims to reach a broad audience through mass media, generating many leads at a lower cost but often with less precision in targeting. The rifle approach is more strategic, aiming precise content at a narrowly defined group to drive higher-quality engagement and conversions.
mini-podcast: Market to One Person, Not a Crowd
Play on Apple // play on Spotify // or play everywhere else via Podlink.
Content marketing landscape:
Consider the vast amounts of content online along with how much people actually retain:
402.74 million terabytes of data are created each day. (A staggering amount we can't really comprehend.) Source: Exploding Topics, June 2024
The Forgetting Curve: “Some studies suggest that people forget about 50% of new information within an hour of learning it. That goes up to an average of 70% that's forgotten within 24 hours.” Source: Indigene, Understanding the Science Behind Learning Retention
The smart, targeted content creation approach:
If you're creating content in hopes of achieving a business outcome, be thoughtful and specific (use the rifle, not the shotgun):
💬 your message (option: Verb-Your-Noun copywriting framework)
👩🏼🦰 your avatar (target persona, a face)
🛒 your CTA
📈 your goal
Because it's truly a sea at this point. Have a clear picture of exactly who you're marketing to (avatar), whether you’re advertising or doing organic content. You may have two or three avatars; write to one at at time. Make separate content for separate avatars. (Btw, Hubspot is a good tool for segmenting content.) Otherwise you're like the Land Rover Defender and diabetes medication commercials played back to back 242 times in a row over months of re-watching The Sopranos on MAX. (Anecdote explained more on the podcast. Both were a waste of CPM.)
In 2024 we don't need to do the spaghetti at the wall / shotgun thing in marketing, especially not for considered purchases.
More marketing tips / subscribe free:
Podcast home: Voice Marketing with Emily Binder
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This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)
Rich media banners are 267% more effective than static banners but this ad stat also applies to engagement on organic social posts (e.g. LinkedIn, X , and Facebook). This mini-pod and blog post is about something small and tactical that has a big impact on your social media efficacy.
Define what we’re talking about:
First, “rich media preview” or metadata just means that the social post’s featured image / thumbnail is grabbing information from your target link (such as a YouTube title and thumbnail, or blog post title and featured image). See the screenshots below with green check marks.
It happens automatically if your linked post or media asset has the metadata (title, thumbnail, description) and you share natively. YouTube always does. Blog posts usually do (up to you in settings).
It happens sometimes when using a scheduling tool like Buffer or Sendible.
It happens sometimes if the person posting chooses to attach a photo instead of letting the URL scrape metadata (native info like image and title). (Don’t attach a plain image when you could let the linked asset’s data scrape in and be rich.)
Benefits of rich media / metadata previews for outbound links on social posts:
Give your audience a more reassuring and visually pleasing UX
Display more information (where they’re clicking to - no surprises)
Use Fitt’s Law: You’ll have a much larger target area (featured visual and clickable description vs one small text URL)
Fitt's Law is a rule that says it's easier to touch or click on bigger things that are closer to you, and harder to touch or click on smaller things that are farther away.
Results: more clicks to your target media. Example below (X post, good):
❌ Vision boards
— Emily Binder (@emilybinder) October 18, 2023
❌ Startup MVPs
❌ 5-year plans
✅ Prototypes
Mini-pod: Why Startup MVPs and Vision Boards Don't Work
Spotify: https://t.co/T7LKM6Xh5t
YouTube: https://t.co/WrxQNn9tii
When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. That plain image style lowers the engagement rate and likelihood they will click out to your content. Here’s a clip from the podcast explaining more:
Note: this doesn't apply to zero click content, e.g. photo posts where you intend to simply upload pics and not drive traffic to a link - which is fine and intentional.
Example posts: Do This vs. Don't Do This:
A) Do this- Optimal examples:
A rich media experience, clickable featured image with metadata (title, description, target website shown)
Good LinkedIn post style for promoting a YouTube video podcast. First give the audio link (Spotify, Apple, or Podlink / Plink universal podcast menu link. THEN give the YouTube link as the final link because LinkedIn will scrape / feature metadata from the last URL.)
-Twitter example 1 (YouTube clickable preview)
Good X post with YouTube rich media preview - btw this is our client Jonathan Satovsky’s podcast, Wisdom, Wealth, and Wellness - incredible guests like Greg Harden, Bob Roth, Joel Greenblatt- check it out!
-LinkedIn example 1 (YouTube clickable preview)
-LinkedIn example 2 (Two links for podcast audio and video) - Advanced tip: for a post with two links: LinkedIn favors the last URL as the clickable media so if you have a podcast, first put the audio link THEN the YouTube link so people see the more engaging clickable video thumbnail with details. Another good example (do this):
Good post style - LinkedIn: this is a caveat. Zero-click content is meant to let the user get the full scoop without clicking away. Great for photos or videos natively uploaded. Popular lately also: swipe through carousel photo style posts (like mini webinar slides).
B) Don't do this: Not optimal examples:
A jpg or png is attached and that preview image that isn't clickable to open the media. User has to find the link to click inside the post text. Less engaging when seen in a feed.
-LinkedIn example 1 (way too many tags which hurts the post algo if tagged people or companies don't engage, and difficult to visually find the actual target URL)
-LinkedIn example 2 (nice post but image is static and not rich media/clickable to the target URL)
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Top 5 Tips to Grow Your Podcast - Marketing and Gear
Get voice marketing expert Emily Binder’s top five tips for creating and promoting your podcast. Level up your podcast game with our most popular videos (links open YouTube):
EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)
Video: Spotify playlist marketing hack to promote guests (such as yourself)
This playlist includes two popular podcast expert interviews from the Beetle Moment Marketing Podcast:
1) Podcasts: Your Brand's Unfair Advantage | STEVE PRATT, Pacific Content
Steve Pratt is one of the co-founders of Pacific Content, a company that creates exceptional podcasts with the best brands in the world. Clients include: Facebook, Dell Technologies, Mozilla, Slack, Red Hat, NYT T Brand Studio, BMW, CBS, and Charles Schwab and more.
2) Tess Neudeck: What Podcasters Should Know - Acast
Tess Neudeck is Manager of Marketing for Acast in the Americas. Acast is the largest global podcast company. Founded in 2014, Acast is the best curated, fully integrated, fastest growing podcast marketplace in the world. Tess is responsible for shaping Acast’s marketing strategy across its 10,000+ podcasts, its advertiser business, and all of the products and services the company creates for podcasters, advertisers and listeners. Find out the advice a top podcast company gives to podcasters to grow their audience.
Get Emily’s mini podcast about marketing, tech, and business:
Under 5 minutes on Alexa News or podcast apps:
Follow @beetlemoment on Instagram:
2020 Podcast Advertising Stats - Voice Marketing Boosts Purchase Intent
Advertisers on business podcasts enjoy a 14% brand lift for their products and services. Here are the latest stats on podcast advertising and why it's so effective for marketing. Voice marketing reaches your audience on an emotional level, which is where purchase intent lives.
Are advertisers spending more or less as a result of COVID-19?
2020 digital ad spend is expected to increase, while traditional ad spend will fall.
Want to advertise smarter and build affinity for your product or service? Find a podcast that your target audience loves and go all in as a sponsor. Podcast advertising spend is one area of media that is actually expected to increase during and after COVID.
In fact, 52% of U.S. media buyers plan to increase spend in podcast ads during 2020-H2.
(Via Covid Impact on Ad Spend 2020: The Transformation of the Television Marketplace - IAB, 6/16/2020)
What are U.S. Digital and Traditional Ad Spend Plans for the Rest of 2020?
Digital spend is expected to increase. ⬆️
CTV/OTT (connected TV / over the top such as Hulu or CNBC smart TV app): 59% plan to increase spend
Digital video (non CTV/OTT, such as YouTube ads): 56% plan to increase spend
Social media (such as Facebook, Twitter, or LinkedIn ads): 56% plan to increase spend
Podcasts (such as buying dynamic ads through a network like Midroll): 52% plan to increase spend
Traditional spend is expected to decrease. ⬇️
Linear TV: 54% plan to decrease spend
Terrestrial radio: 61% plan to decrease spend
Direct mail: 62% plan to decrease spend
Print: 61% plan to decrease spend
OOH: 51% plan to decrease spend
Brands that advertise their products and services on business podcasts enjoy an average 14% brand lift. Plus, 54% of podcast listeners are either “somewhat” or “much more” likely to consider buying from a podcast sponsor (which vastly outweighs the 7% of listeners who are less likely) according to Edison Research.
How many Americans listen to podcasts?
Over 55% of the U.S. is listening to podcasts. 37% of U.S. adults listen to podcasts monthly (as of 2021).
How many small business owners listen to podcasts?
39% of small and medium-sized businesses owners are podcast listeners.
Hear Emily’s Flash Briefing about this (subscribe free to listen anywhere):
The Brain: Listening, Podcasts, and Decision Making
There is plenty of research on customer behavior proving that podcasts create brand lift. It makes sense because music, sound, and memory are linked to emotion in the brain.
And buying is completely emotional.
Emotion is what really drives the purchasing behaviors, and also, decision making in general.
Studies completed by neuroscientists have found that people whose brains are damaged in the area that generates emotions are incapable of making decisions.
-Harvard Professor Says 95% of Purchasing Decisions Are Subconscious by Logan Chieriotti for Inc.
When marketing a product to a consumer, it's most effective to target the subconscious mind. Read more from Professor Gerald Zaltman in his book How Customers Think: Essential Insights into the Mind of the Market.
The relationships that listeners form with podcast hosts over time engender trust, so ads heard during a podcast are associated with that trustworthy and positive relationship.
“Our brains couple sound with emotional information, storing it as a bundle. Over time, specific sounds elicit pre-conditioned emotions.” -CBC, The Psychology of Sound
STATS: Podcast advertising and purchase intent (updated June 2020)
Brands that advertise products and services during business podcasts have a 14% lift in purchase intent. (We love Pivot, The Compound Show with Downtown Josh Brown, and Masters in Business.)
Brands that have ads in podcasts about society and culture have a 9.2% lift in purchase intent. (We love Death, Sex, and Money.)
Brands that advertise in news and politics podcasts have a 12.8% lift in purchase intent. (We love Robinhood Snacks).
Brands that advertise in comedy podcasts are most likely to have a 7.3% lift. (We love Scam Goddess.)
Brands that advertise in sports podcasts are most likely to have a 9.3% lift. (Not big into sports pods but always open to your recs, tweet us @beetlemoment.)
Take it from Seth Horowitz, an auditory neuroscientist at Brown University:
Sound and the mind are very, very intricately linked, and yet we almost never pay attention to sound. Sound is always there. It's our early warning system. It's also our emotional driver. It's our attentional driver. Everything you hear has some kind of an impact on you and changes how you respond to the rest of the world. So since sound provides context, it's operating in the back and is able to give us the basis for a lot of very, very complex cognitive responses. -Seth Horowitz, Sound A Major Emotional Driver For Humans, NPR
Hear Short Daily Marketing & Tech Bites
Subscribe free to our 1-3 minute daily Flash Briefing on your podcast app or Alexa:
Voice Marketing with Emily Binder. Get it anywhere:
Like the widget above? Want a handy universal podcast app menu and smart link for YOUR show? Get your show’s 1-click podcast menu free from Plink.
Follow @beetlemoment on Instagram:
Stats via Music Oomph, June 2020
Best Podcasting Equipment
You can get a quality podcast recording setup for a couple hundred bucks. Here are our simple recommended tools with links to purchase.
Clients getting started with a podcast or Flash Briefing often ask what they should buy. In the last few years, the technology and equipment available to anyone who wants to record and publish audio has improved considerably and prices have dropped.
Sound good, easily.
You can get a quality podcast recording setup for a couple hundred bucks.
This post has the perfect equipment for podcasting beginners or intermediate level. It’s short so you don’t have to wade through reviews and tons of information. Just buy a few of the items we recommend and start recording!
Reach out if you want help with your content strategy or podcast marketing.
(Updated): Best Easy Video Podcasting Setup for Zoom:
Watch Emily’s video showing the best home podcasting setup for video podcasting with Zoom:
Podcast Hosting (RSS Feed and Scheduling Tool):
You will need an affordable podcast host to generate your RSS feed and store your audio files (your episode mp3s). We recommend Acast. You can get a $25 Amazon Gift Card when you sign up from our page. Our clients have been happy using Acast for podcasts and Flash Briefings.
Watch Emily’s interview with Tess Neudeck from Acast: What Podcasters Should Know.
Read the rest: Best Easy Podcasting Equipment – Microphone and More
1 Link to Share Your Podcast Everywhere: Plink Smart Link - Social Media
Grow your podcast audience. Send listeners to the right place every time. Your podcast already has a free Plink that opens your show in the listener's podcast app. Best for social media to simplify sharing.
What is the number one mistake podcasters make when sharing their show on social media? Emily Binder breaks it down in this 60-second video and shares the solution we recommend:
Want to reach a larger audience?
Over 55% of U.S. adults have listened to a podcast. What’s stopping the rest?
48% of people who don’t listen to podcasts say it’s because they’re “not sure how to listen.”
Of the people who don't listen to podcasts, 80% (wrongly) think they "don't have a podcast app on their phone” (via Edison Research).
In reality, iPhone and Android phones have a native podcast app. And all smartphones can play podcasts from a mobile browser. So reassure your social media audience that they can indeed access your podcast with one simple link. Remove any perceived friction from both seasoned podcast listeners and newbies.
Podcast hosts:
You know the moment of uncertainty when it comes time to share a new episode on social. Do you share the Apple link, the podcast’s home page/show notes with the web player, Spotify, SoundCloud, all of it, or what?
If you tweet an Apple Podcasts link, you could miss your entire Android audience.
We’ve all seen single tweets containing multiple links to play a podcast in Apple AKA iTunes, Google Play, Stitcher, and more. Those posts are messy and violate one of the rules of marketing:
Simplify your CTA (call to action).
There is an easy solution: Plink.
What you want is a nice clean social post with ONE link. Don’t confuse your audience and make them figure out what to click.
This is what Emily Binder suggests to clients. We use it to share our podcast and Flash Briefing.
Example tweets using Plink (circled in pink), scroll right below:
Plink universal podcast links
Plink makes smart links that automatically open the right podcast app on mobile, or present links to all the major podcast apps (AKA podcatchers).
Plink makes smart links for podcasts that everyone can play.
Podcast + link = plink
Click “More” in the Plink widget below to see all the additional podcast app options including Overcast, Castbox, Stitcher, Soundcloud, Pocket Casts, and more. Individual episodes also have their own Plinks:
Plink links send listeners to the right place, every time. Whether that’s from iOS, Android, a laptop, a watch, or a messaging app. Plink recognizes devices/OS then deep links listeners into pre-installed podcast apps if opening a Plink link on mobile. If opening on desktop, it sends the listener to the podcast’s Show Page with app links for Apple Podcasts, Google Podcasts, Spotify, Overcast, Breaker, and more.
Cost:
For $39/year you can create your customized podcast smart link with bonus features. Otherwise the service is free. Features with the paid version:
Custom, short link
$39/yr - plnk.to domain
Everything else included in Free, plus:
Custom, short branded link (plnk.to/yourshow)
Remove "Powered by Plink" branding
Add your iTunes Affiliate ID (optional)
Add/Edit/Customize pod apps URLs
Customize Show Pages & Embeds
Increased visibility - search indexing (helps podcast SEO)
Dedicated support specialist
List 100 latest episodes links
Link analytics
The paid version/upgrade is affordable at under twenty dollars for the year, and looks more professional too. For example, here are vanity URLs from two popular podcasts:
Barry Ritholtz - Masters in Business: https://plnk.to/MIB (see our case study on launching v1 of The Compound Show with Ritholtz Wealth Management CEO, Josh Brown)
This American Life: https://plnk.to/thisamerlife
More benefits of Plink:
This is what our Plink podcast landing page looks like. All the major podcast apps on a neat menu with individual episodes, too.
A podcast app menu widget with an easy embed code for your blog
How to get it: click “Share” from the show’s Plink page, then copy and paste the code as Markup / HTML on your website. It will look the the Beetle Moment Marketing Podcast menu you see here.
Ability to send users to a specific podcast app (a feature with the paid plan):
Plink smart links, without any parameters added (params outlined below), will detect the listener’s device, geo, and other factors and send them to your show in pre-installed podcast apps like Apple or Google Podcasts automatically. This is a link that anyone can play, no matter their device or OS. It works on iOS, Android, desktop, etc. (That is the first link below). Or you can utilize other variations that you now own, too (links are case-sensitive):
plnk.to/beetlepod?to=page (to always send to the Show Page menu - where desktop/laptop users are sent regardless. Use this link if you want mobile users to see the menu instead of automatically opening in their app such as Apple Podcasts)
plnk.to/beetlepod?to=embed (for website Embeds on your own site - iframe code snippets are found at bottom of Show Pages)
plnk.to/beetlepod?to=applepod (to always send to Apple Podcasts if needed for some reason (e.g.. exclusives))
http://plnk.to/beetlepod?to=googlepod (to always send to Google Podcasts)
http://plnk.to/beetlepod?to=spotify (to always send to Spotify)
Reminds me of…
75% of Americans are Now Familiar with Podcasting: This is approximately 212 million people and an increase of more than 10 million in one year. (Infinite Dial 20)
Have you used the music sharing app Songwhip? It lets you share a universal link (instead of a link to a song on Spotify or YouTube etc.). This way, friends can open the song you share on their music streaming player of choice: Spotify, Apple Music, Google Play, Pandora, etc.
Feeling musical? Here are some Songwhip link examples - click to play on your favorite music app:
Plink is offering something similar to Songwhip, but for podcasts. Make sense? Yeah!
Find any podcast’s Plink here to check it out.
This is the closest thing we’ve seen to a solution for the common problem that sharing your podcast is a major PITA.
To be thorough, here are a couple alternatives to Plink:
1) You can use smart.url, a subscription service, to accomplish the same thing:
Smart & powerful. One link that redirects by country and device. smartURL combines all the features previously found in Country, Device and Music types.
2) Playpodca.st offers a smart link for a one time charge of $25:
Get a playpodca.st shortcut to your show today, and you will have a link that takes your listeners to a native podcast player, no matter whether they are clicking from iOS, Android, Windows or Mac.
Desired: All Plink needs is to integrate with Alexa Flash Briefing. We hear this feature is coming soon. For example, our Flash Briefing, Voice Marketing with Emily Binder is available on the major podcast apps. But we’d like to have Alexa Flash Briefing as one of the assorted podcast app options on the Plink page.
Monthly Podcast Listeners Have Grown 54% in 3 Years: In 2017, 24% of Americans 12 or older listened to podcasts monthly, compared to 37% in 2020. (Infinite Dial 20)
Bottom line:
Shortlinks like Plink make marketing podcasts easier. Hosts and producers can promote a show with one, smart link. Learn more and find your show’s Plink smart link: plinkhq.com
This post is not sponsored. But if you sign up with our link we’ll get a small referral fee which helps pay for hosting the podcast and blog. Our goal is to share knowledge that will help podcasters stop tweeting out a mess of links. :)
This post was updated March 2021 to provide the latest stats and links.
10 Best Podcast Episodes: Voice Marketing and #VoiceFirst Technology (Part 1)
Looking for great podcasts about voice technology? Here are some of our favorite episodes
Looking for great podcasts about voice technology? Here are some of our favorite episodes that aired in roughly the last six months. Get notified via email when we publish Part 2.
Download these for offline listening for your next flight or road trip to hear a nice overview of voice technology, voice marketing, speech recognition, Alexa Flash Briefing, podcasting, smart speakers and voice assistants, and the future of voice-first interfaces and computing. #Voicefirst baby.
For anyone new to voice or even if you’re familiar but want to learn more - this list is for you. In no particular order:
Podcast Episodes about Voice Marketing and Technology that You Need to Hear:
The Last Interface with Brian Roemmele on Voice First Health ep. 27 with Teri Fisher.
About: The future of Voice: The Last Interface, the Intelligence Amplifier and the Wisdom Keeper. (February 19, 2019)Be Here First: The Future of Voice-Interface Marketing on The Marketing Agency Leadership Podcast - Emily Binder with host Rob Kischuk. (May 16, 2019)
About: Voice search, voice SEO, brands must play in Alexa's ecosystem, the power of Flash Briefing and tips for a good one.Podcasts of the Future – Bryan Colligan, AlphaVoice – Voice Tech Podcast ep. 010 with host Carl Robinson.
About: Bryan Colligan is the co-founder of AlphaVoice, the easiest way to get your podcast and audio content onto Amazon Alexa and Google Assistant. Bryan shares his vision of how the podcasting and voice technology worlds are set to collide, and how the implications will be felt by platforms, content producers and consumers alike.Voice Strategy with Emily Binder of Beetle Moment Marketing on Alexa in Canada with Teri Fisher. (February 26, 2019)
About: The power of voice marketing, what sonic branding means, and why Flash Briefings are such an incredible opportunity when it comes to getting a brand’s voice heard in the voice-first world.Heidi Culbertson CEO of Marvee on Voice and the Elder Community – Voicebot Podcast Ep. 68 with host Bret Kinsella. (November 5, 2018)
About: Culbertson discusses voice UX principles and how requirements must be modified when serving older users. She also discusses the Marvee Alexa skill, what the team has learned about elder users and why they are changing the skill significantly to better align with user needs. Heidi is a former professional tennis player and a cool and interesting lady. We polled several people to recommend episodes featuring women and nearly all mentioned this episode.This Week in Voice: Season 3, Episode 13 - Emily Binder and Voicify’s Jason Fields with host Bradley Metrock.
Topics: Amazon's Super Bowl Ad, Siri Shortcuts, Walmart pulling out of Google Express, and whether or not smart speakers are good for kids, and gender and bias in voice design. (January 31, 2019)What to Know about Voice AI w/ Katie McMahon at SoundHound - DataTalk podcast with host Mike Delgado.
About: Touch, Type, and Swipe era is giving way to #VoiceFirst.Top Five Tips for a Great Flash Briefing - Daniel Hill from The Instagram Stories Flash Briefing on Beetle Moment Marketing Podcast ep. 33 with host Emily Binder. (April 28, 2019)
a16z Podcast: Talent, Tech Trends, and Culture with Marc Andreessen, Ben Horowitz, and Tyler Cowen (this is not 100% focused on voice but Andreessen’s points about technology and innovation definitely apply. He says the big box store is going away, which obviously relates to voice enabled shopping. (December 29, 2018)
This Week in Voice: Season 3, Episode 9: Brian Roemmele with host Bradley Metrock (November 15, 2018)
About: The current state of #VoiceFirst technology and what stories were top-of-mind in 2018. Brian is called The Oracle of Voice for a reason, so we consider this evergreen.
A note about representation: we want to feature more women hosts or solo guests. If you have any suggestions, please comment or tweet us @beetlemoment and we’ll review the episode to potentially be included in Part 2. Thanks!
This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)
Emily Binder joined Jason Fields, Chief Strategy Officer at Voicify, and host Bradley Metrock, CEO of Score Publishing and head of VoiceFirst.FM on This Week in Voice.
Stream the episode here or click the image below:
This Week in Voice Podcast: Guests: Emily Binder and Jason Fields (season 3, episode 13) with Bradley Metrock
Listen on your favorite podcast player:
Apple Podcasts (iTunes) - This Week in Voice: Season 3, Episode 13
TuneIn: on your smart speaker, say:
"Alexa, play This Week in Voice."
"Hey Google, play This Week in Voice podcast."
Timestamps and stories (sources linked):
1) 04:15: Amazon's Super Bowl ad, featuring Harrison Ford, is already drawing positive reviews in advance of the big game
Amazon is reassuring us that they can be trusted (PR wake)
“Not everything makes the cut” re: Amazon Alexa hardware
I love this - very Bezos: Queen: “Don’t Stop Me Now” plays at the end
Celebrities and testimonial - well cast, diverse (Harrison Ford, Forest Whitaker, Broad City women, astronauts)
A little creepy
Transparency about product failure - brands can make mistakes (this is the zeitgeist we’re in)
10:35 - Amazon Alexa microwave
Clever psychology
2) 11:48 - Siri Shortcuts can be used to steal and send personal data
Moore’s Law (Jason)
15:45 - another Apple security breach with Facetime Groups - microphone on before call is answered
17:50 - is Apple’s quality decreasing?
3) Voicebot.AI Story of the Week: Walmart pulls out of Google Express and Google Shopping Actions
This is about DATA
4) BBC: Are smart speakers good for kids?
Remember Mattel’s Aristotle, a 2017 Alexa kids smart speaker that never made it to market? Because privacy concerns.
It’s complicated
5) "Can we create a non-patriarchal, unprejudiced, post-gender virtual world?"
What is “post-gender”!?
Marketing and voice tech in under three minutes a day.
On Alexa Flash Briefing and Google Home.