podcast

This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)

Emily Binder joined Jason Fields, Chief Strategy Officer at Voicify, and host Bradley Metrock, CEO of Score Publishing and head of VoiceFirst.FM on This Week in Voice.

Stream the episode here or click the image below:

This Week in Voice Podcast: Guests: Emily Binder and Jason Fields (season 3, episode 13) with Bradley Metrock

This Week in Voice Podcast: Guests: Emily Binder and Jason Fields (season 3, episode 13) with Bradley Metrock

Listen on your favorite podcast player:

  1. Apple Podcasts (iTunes) - This Week in Voice: Season 3, Episode 13

  2. Stitcher

  3. TuneIn: on your smart speaker, say:

"Alexa, play This Week in Voice."

"Hey Google, play This Week in Voice podcast."

Timestamps and stories (sources linked):

1) 04:15: Amazon's Super Bowl ad, featuring Harrison Ford, is already drawing positive reviews in advance of the big game

  • Amazon is reassuring us that they can be trusted (PR wake)

  • “Not everything makes the cut” re: Amazon Alexa hardware

  • I love this - very Bezos: Queen: “Don’t Stop Me Now” plays at the end

  • Celebrities and testimonial - well cast, diverse (Harrison Ford, Forest Whitaker, Broad City women, astronauts)

  • A little creepy

  • Transparency about product failure - brands can make mistakes (this is the zeitgeist we’re in)

    • 10:35 - Amazon Alexa microwave

  • Clever psychology

2) 11:48 - Siri Shortcuts can be used to steal and send personal data

3) Voicebot.AI Story of the Week: Walmart pulls out of Google Express and Google Shopping Actions

  • This is about DATA

4) BBC: Are smart speakers good for kids?

5) "Can we create a non-patriarchal, unprejudiced, post-gender virtual world?"

  • What is “post-gender”!?

Marketing and voice tech in under three minutes a day.

On Alexa Flash Briefing and Google Home.

Click to hear samples.

Case Study: Alexa Flash Briefing - Ritholtz Wealth Management Voice Marketing

In 2018 we began working with Ritholtz Wealth Management on a voice marketing strategy to get their foot in the door of the Alexa ecosystem. As trailblazers in blogging and social media in the finance and investing space, “Downtown” Josh Brown and the Ritholtz Mafia wanted to beat the crowd to voice, too.

"Downtown" Josh Brown asks Emily about the voice marketing work she’s done for Ritholtz. Hear why Ritholtz is "kind of a big deal" when it comes to voice in the investing and finance space.

Barry Ritholtz and Josh Brown. Image credit: thereformedbroker.com

Barry Ritholtz and Josh Brown. Image credit: thereformedbroker.com

Top Flash Briefing about Investing and the Stock Market


Market Moment is an Alexa Flash Briefing we created with Ritholtz, a New York City RIA (Registered Investment Advisor) run by two of the most online-savvy and established advisors in the industry: Barry Ritholtz (Masters in Business podcast and Bloomberg columnist) and Josh Brown (The Reformed Broker). They wanted to be first and best in voice in the investing space - and now they are.

IN ITS FIRST MONTH IN 2018, MARKET MOMENT BECAME THE FASTEST GROWING BRIEFING IN THE ALEXA BUSINESS & FINANCE CATEGORY … ORGANICALLY ($0 MEDIA BUDGET).

Based on the popular “Today In Market History” tweets from @RitholtzWealth, Market Moment hosted by “Downtown” Josh Brown (@ReformedBroker) is a 5-star briefing packed with great information about business and the market.

The Ritholtz team has been a blast to work with. They’re hands-on, ahead of the curve, and excited to invest in voice branding.

Having vision in 2008 that social media would explode helped Josh and his team get millions of followers. They’re doing the same thing with voice. Check back in a couple years and see who in finance-related content marketing had the head start voice.

Tactics:

We took care to choose keywords, title, and description for Amazon SEO (search engine optimization). Through monitoring and tweaking these fields, we have been able to climb the rankings for our top search terms, including investing, stock market, and financial advice. For example:

Improving Alexa Skills store page rank (SEO):

  • After eight weeks, with $0 spent on promotion:

    • We improved from position #75 to #20 for "investing", a 73% improvement. I.e. we were #75 of total results and now we are #20, on page 2.

    • We improved from position #24 to #8 for "stock market" (and to #7 a week later, below):

Amazon SEO: Market Moment Flash Briefing climbed rankings in Alexa Skills store from #24 to #7 for keyword “stock market” in first nine weeks.

Amazon SEO: Market Moment Flash Briefing climbed rankings in Alexa Skills store from #24 to #7 for keyword “stock market” in first nine weeks.

Phase 2: The Compound Show - Mini Podcast and Alexa Skill

In March 2019, we launched a first-of-its-kind custom voice skill and mini podcast about investing based on The Compound YouTube channel.

What if you could listen in on regular conversations between professionals working in money management today?

Josh Brown:

I invented the mini-podcast. All the financial industry and investment-oriented podcasts are an hour long or more. I think that’s because the person whose podcast it is feels bad about asking a guest to come on and then cutting them short. Some podcasts should be an hour – Patrick O’Shaugnhnessy interviewing Michael Mauboussin, for example, or Barry Ritholtz interviewing Ray Dalio, or Michael Kitces interviewing Ric Edelman.

But most podcasts are too long and not every guest has an hour-plus worth of stuff you want to hear. However, the format persists. I think it’s just something that’s become a tradition – to interview each guest for an hour and change – even though that’s not what the listener actually needs or wants from every conversation.

read more about The Compound Show on The Reformed Broker

Click here to enable The Compound Show on Alexa then say, “Alexa, open The Compound Show!”