Emily Binder's Top Three Podcast Tips (Videos)

Get your podcast or Flash Briefing / WealthVoice Alexa skill up and running with these three must-know starter tips. Voice marketing expert Emily Binder covers the best microphone options for beginners to advanced, the top marketing mistake many podcasters make, and the number one podcast SEO tip.

1) Podcast Microphone: 3 Best Mics (Review)

Get the perfect microphone for your podcast whether you're a beginner or advanced. Emily reviews three great choices (one is free: your phone!). This 7-minute video includes the famous Shure SM7B. Whether you choose Blue Yeti or Shure, ALL the equipment you'll need is linked in the YouTube description or here:

A) Blue Yeti, the top USB mic in the world. The Blue Yeti Amazon Idea List includes:

1. Blue Yeti USB mic

2. Boom arm / desk clamp with pop filter

3. Extra USB cable (have 1 as a backup)

B) Shure SM7B podcast microphone bundle (everything you need).

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2) Avoid the #1 Mistake: A Better Way to Share Your Podcast on Social Media

“Don’t make this common mistake when sharing your podcast on social media! Here's a free solution that I use for my podcasts and suggest to all my clients. A universal podcast link. Get your show's 1-click Plink link: https://beetlemoment.com/plink

It’s a single podcast smart link and it will cover your bases for all the major podcast apps. This way you don’t alienate any audience and get the benefit of one simple CTA in your social posts. Sharing your podcast on social media is a key way to grow your audience, so don't make the mistake of sharing only the Apple Podcasts or Spotify or show notes page link!” -Emily

Get your podcast Plink link.

3) Top Podcast SEO Tip: Your Episode Descriptions

“This is my number one tip to get SEO value out of every podcast episode. It's so simple and effective. Google search will scrape keywords but especially outbound links (hyperlinks) that have rich anchor text (keywords that make up the hyperlink).

This means your podcast episodes can outrank blog posts, especially for unique search terms relevant to your brand or business. I show you an example of how my search for ‘onramp invest alexa quick link’ turned up a four-month old Spotify podcast episode I had done where I used similar text in a hyperlink in that episode's description.” - Emily

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Subscribe Free to the Mini Podcast: Voice Marketing with Emily Binder

Top 5 Tips to Grow Your Podcast - Marketing and Gear

Get voice marketing expert Emily Binder’s top five tips for creating and promoting your podcast. Level up your podcast game with our most popular videos (links open YouTube):

1. The #1 Mistake Podcasters Make on Social Media

2. EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)

3. Video: Spotify playlist marketing hack to promote guests (such as yourself)

   1. Blog post: How to Use Spotify Playlists to Grow Podcast Plays – Guest SEO Hack

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This playlist includes two popular podcast expert interviews from the Beetle Moment Marketing Podcast:

1) Podcasts: Your Brand's Unfair Advantage | STEVE PRATT, Pacific Content

Steve Pratt is one of the co-founders of Pacific Content, a company that creates exceptional podcasts with the best brands in the world. Clients include: Facebook, Dell Technologies, Mozilla, Slack, Red Hat, NYT T Brand Studio, BMW, CBS, and Charles Schwab and more.

2) Tess Neudeck: What Podcasters Should Know - Acast

Tess Neudeck is Manager of Marketing for Acast in the Americas. Acast is the largest global podcast company. Founded in 2014, Acast is the best curated, fully integrated, fastest growing podcast marketplace in the world. Tess is responsible for shaping Acast’s marketing strategy across its 10,000+ podcasts, its advertiser business, and all of the products and services the company creates for podcasters, advertisers and listeners. Find out the advice a top podcast company gives to podcasters to grow their audience.

Get Emily’s mini podcast about marketing, tech, and business:

Under 5 minutes on Alexa News or podcast apps:

Follow @beetlemoment on Instagram:

Advertising in 2020: Stats (3 Episode Miniseries on Voice Marketing Flash Briefing)

People wouldn’t mind if 77% of the world’s brands ceased to exist, according to a recent study by Havas. That’s up 3% from 2017.

Photo by Dan Farrell on Unsplash

6.5 minute listen:

Below you can play our three-part miniseries about key advertising and marketing stats for 2020. This aired on Voice Marketing with Emily Binder, our Flash Briefing and daily podcast (links to subscribe are at the bottom).

Episode 1 of 3: 84% Expect Content from Brands

Havas research from 2019 says that 84% of consumers expect brands to create content. But where will you create it tomorrow? Data from Havas’ global Meaningful Brands® 2019.

Episode 2 of 3: 70-80% of Consumers Avoid Paid Search Results

SEM, Your Days are Numbered

70-80% of consumers avoid clicking on paid search results - via Search Engine Land and/or Hubspot / IMForza.

Episode 3 of 3: Videos Are Shared 1,200% More

Videos are shared 1,200% more than text and links combined - Forbes.

Stay on Top of Marketing & Voice, Easily:

We publish new episodes every weekday! Listen free on Alexa or your podcast app: