Advertising in 2020: Stats (3 Episode Miniseries on Voice Marketing Flash Briefing)

People wouldn’t mind if 77% of the world’s brands ceased to exist, according to a recent study by Havas. That’s up 3% from 2017.

Photo by Dan Farrell on Unsplash

6.5 minute listen:

Below you can play our three-part miniseries about key advertising and marketing stats for 2020. This aired on Voice Marketing with Emily Binder, our Flash Briefing and daily podcast (links to subscribe are at the bottom).

Episode 1 of 3: 84% Expect Content from Brands

Havas research from 2019 says that 84% of consumers expect brands to create content. But where will you create it tomorrow? Data from Havas’ global Meaningful Brands® 2019.

Episode 2 of 3: 70-80% of Consumers Avoid Paid Search Results

SEM, Your Days are Numbered

70-80% of consumers avoid clicking on paid search results - via Search Engine Land and/or Hubspot / IMForza.

Episode 3 of 3: Videos Are Shared 1,200% More

Videos are shared 1,200% more than text and links combined - Forbes.

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