Get your podcast or Flash Briefing / WealthVoice Alexa skill up and running with these three must-know starter tips. Voice marketing expert Emily Binder covers the best microphone options for beginners to advanced, the top marketing mistake many podcasters make, and the number one podcast SEO tip.
1) Podcast Microphone: 3 Best Mics (Review)
Get the perfect microphone for your podcast whether you're a beginner or advanced. Emily reviews three great choices (one is free: your phone!). This 7-minute video includes the famous Shure SM7B. Whether you choose Blue Yeti or Shure, ALL the equipment you'll need is linked in the YouTube description or here:
A) Blue Yeti, the top USB mic in the world. The Blue Yeti Amazon Idea List includes:
Blue Yeti USB mic
Boom arm / desk clamp with pop filter
Extra USB cable (have 1 as a backup)
B) Shure SM7B podcast microphone bundle (everything you need).
2) Avoid the #1 Mistake: A Better Way to Share Your Podcast on Social Media
“Don’t make this common mistake when sharing your podcast on social media! Here's a free solution that I use for my podcasts and suggest to all my clients. A universal podcast link. Get your show's 1-click Plink link: https://beetlemoment.com/plink
It’s a single podcast smart link and it will cover your bases for all the major podcast apps. This way you don’t alienate any audience and get the benefit of one simple CTA in your social posts. Sharing your podcast on social media is a key way to grow your audience, so don't make the mistake of sharing only the Apple Podcasts or Spotify or show notes page link!” -Emily
3) Top Podcast SEO Tip: Your Episode Descriptions
“This is my number one tip to get SEO value out of every podcast episode. It's so simple and effective. Google search will scrape keywords but especially outbound links (hyperlinks) that have rich anchor text (keywords that make up the hyperlink).
This means your podcast episodes can outrank blog posts, especially for unique search terms relevant to your brand or business. I show you an example of how my search for ‘onramp invest alexa quick link’ turned up a four-month old Spotify podcast episode I had done where I used similar text in a hyperlink in that episode's description.” - Emily