This is our number one tip to get SEO value out of every podcast episode. It's so simple and effective. Google search will scrape keywords but especially outbound links (hyperlinks) that have rich anchor text (keywords that make up the hyperlink). This means your podcast episodes can outrank blog posts, especially for unique search terms relevant to your brand or business.
In this video, Emily shows you an example of how a search for "onramp invest alexa quick link" turned up a four-month old Spotify podcast episode where she used similar text in a hyperlink in that episode's description.
The Description for your podcast episodes has big SEO potential for getting your content ranked in Google search.
Wondering what microphone is best for your podcast?
Check out Emily Binder’s podcast microphone review and setup video covering three great podcast mics:
Your smartphone (yes really) - perfect for a mini podcast or quick WealthVoice broadcast on Alexa
Blue Yeti USB Mic
Shure SM7B
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