Do you know what Venmo is doing right with sound in their app? Facebook and Instagram have some catching up to do. Press play for this 1-minute Flash Briefing:
Subscribe free to Beetle Moment Marketing on Alexa:
Say, “Alexa, Flash Briefing.”
Don’t have Alexa? Get Daily Beetle Moment on Google Home (Google Play Music) here.
🔊 SOUND ON 🔊
1
00:00:02.506 --> 00:00:06.806
Facebook has no sound. Instagram has no sound of their brand.
2
00:00:07.126 --> 00:00:08.426
This is a huge miss.
3
00:00:08.766 --> 00:00:14.752
There should be an audio mark that plays when certain things happen or even at least when you open the app. Let's talk
4
00:00:14.803 --> 00:00:17.566
about just Instagram for a second. If you think about Venmo:
5
00:00:18.306 --> 00:00:24.375
There's a cash register cha-ching sound when you receive money. And you actually have a physical reaction to that where you get a
6
00:00:24.425 --> 00:00:28.306
little dopamine rush, you feel good, it's a positive sensation - good association - with
7
00:00:28.626 --> 00:00:29.026
money.
8
00:00:29.766 --> 00:00:30.266
Facebook and Instagram
9
00:00:31.106 --> 00:00:38.070
have a lot of things going on in our body, a lot of reactions in our brain, major hormonal and neurotransmitter shifts
10
00:00:38.131 --> 00:00:44.006
happening as we scroll and like and see comments and get those emotional strokes (ego strokes).
11
00:00:44.686 --> 00:00:48.286
But there's no sound to it. Huge miss.
