psychology

Sonic Branding: Facebook and Instagram's Huge Miss

Do you know what Venmo is doing right with sound in their app? Facebook and Instagram have some catching up to do. Press play for this 1-minute Flash Briefing:

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Transcript:

🔊 SOUND ON 🔊

1

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Facebook has no sound. Instagram has no sound of their brand.

2

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This is a huge miss.

3

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There should be an audio mark that plays when certain things happen or even at least when you open the app. Let's talk

4

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about just Instagram for a second. If you think about Venmo:

5

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There's a cash register cha-ching sound when you receive money. And you actually have a physical reaction to that where you get a

6

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little dopamine rush, you feel good, it's a positive sensation - good association - with

7

00:00:28.626 --> 00:00:29.026

money.

8

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Facebook and Instagram

9

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have a lot of things going on in our body, a lot of reactions in our brain, major hormonal and neurotransmitter shifts

10

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happening as we scroll and like and see comments and get those emotional strokes (ego strokes).

11

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But there's no sound to it. Huge miss.