Amazon's Easy Way to Top Search Results - "Financial Advice" SEO Example - Citywire

Would you rather compete with a billion others or ten? Here’s a stark example of just how blue the ocean of Alexa Skills and voice search is.

Google’s SERP (Search Engine Result Page) has 1.3 billion results for search term “financial advice”.

Search for “financial advice” on Google. There are 1.03 billion search results as of this writing.

Then search on Amazon.com under the “Alexa Skills” department, or under Skills in the Alexa app. There are TEN results.

Amazon.com’s SERP (Search Engine Result Page) for Alexa Skills has 10 results for search term “financial advice”. (The top two results happen to be the skills we built for Ritholtz Wealth Management - case study.)

Press play below for a 2-minute briefing about:

• Why it’s easy to rank for your keywords on Amazon Alexa vs Google (SEO for Alexa Skills is a big opportunity)

• Flash Briefing is far less competitive than podcasting (and shorter is better for most content)

• How to repurpose Flash Briefing beyond just Alexa - it’s a marketing tool

• Understand that this applies to almost any industry - not just finance!

• EVENT: October 3, 2019: Online event - join me and other Flash Briefing experts at The Voice of the Flash Briefing to learn more (get tickets for the webinar)

Bottom Line about Voice Marketing

Voice is a big opportunity because right now there is a scarcity of content. It was like the early days of the internet when there were only 10,000 web pages. (There are currently about 10,000 Alexa Flash Briefings.)

Amazon is the third largest search engine in the world.

And it’s no longer about just products and ecommerce results. With Alexa providing answers, information, and voice experiences, this is becoming a search engine to compete with Google.

#CitywireRIA

I’ll be presenting this and more cool information about how to use Alexa for marketing your wealth management firm at Citywire RIA on October 2, 2019. See you there!

-Emily

This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13)

Emily Binder joined Jason Fields, Chief Strategy Officer at Voicify, and host Bradley Metrock, CEO of Score Publishing and head of VoiceFirst.FM on This Week in Voice.

Stream the episode here or click the image below:

This Week in Voice Podcast: Guests: Emily Binder and Jason Fields (season 3, episode 13) with Bradley Metrock

Listen on your favorite podcast player:

1. Apple Podcasts (iTunes) - This Week in Voice: Season 3, Episode 13

2. Stitcher

3. TuneIn: on your smart speaker, say:

"Alexa, play This Week in Voice."

"Hey Google, play This Week in Voice podcast."

Timestamps and stories (sources linked):

1) 04:15: Amazon's Super Bowl ad, featuring Harrison Ford, is already drawing positive reviews in advance of the big game

• Amazon is reassuring us that they can be trusted (PR wake)

• “Not everything makes the cut” re: Amazon Alexa hardware

• I love this - very Bezos: Queen: “Don’t Stop Me Now” plays at the end

• Celebrities and testimonial - well cast, diverse (Harrison Ford, Forest Whitaker, Broad City women, astronauts)

• A little creepy

• Transparency about product failure - brands can make mistakes (this is the zeitgeist we’re in)

  • 10:35 - Amazon Alexa microwave

• Clever psychology

2) 11:48 - Siri Shortcuts can be used to steal and send personal data

• Moore’s Law (Jason)

• 15:45 - another Apple security breach with Facetime Groups - microphone on before call is answered

• 17:50 - is Apple’s quality decreasing?

3) Voicebot.AI Story of the Week: Walmart pulls out of Google Express and Google Shopping Actions

• This is about DATA

4) BBC: Are smart speakers good for kids?

• Remember Mattel’s Aristotle, a 2017 Alexa kids smart speaker that never made it to market? Because privacy concerns.

• “Mattel announced on Wednesday that it was canceling plans to bring to market a smart device called Aristotle, which was aimed at children from infancy to adolescence and was set to hit stores in 2018.” -NYT, 10/5/2017

• It’s complicated

5) "Can we create a non-patriarchal, unprejudiced, post-gender virtual world?"

• What is “post-gender”!?

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