Would you rather compete with a billion others or ten? Here’s a stark example of just how blue the ocean of Alexa Skills and voice search is.
Google’s SERP (Search Engine Result Page) has 1.3 billion results for search term “financial advice”.
Search for “financial advice” on Google. There are 1.03 billion search results as of this writing.
Then search on Amazon.com under the “Alexa Skills” department, or under Skills in the Alexa app. There are TEN results.
Amazon.com’s SERP (Search Engine Result Page) for Alexa Skills has 10 results for search term “financial advice”. (The top two results happen to be the skills we built for Ritholtz Wealth Management - case study.)
Press play below for a 2-minute briefing about:
Why it’s easy to rank for your keywords on Amazon Alexa vs Google (SEO for Alexa Skills is a big opportunity)
Flash Briefing is far less competitive than podcasting (and shorter is better for most content)
How to repurpose Flash Briefing beyond just Alexa - it’s a marketing tool
Understand that this applies to almost any industry - not just finance!
EVENT: October 3, 2019: Online event - join me and other Flash Briefing experts at The Voice of the Flash Briefing to learn more (get tickets for the webinar)
Bottom Line about Voice Marketing
Voice is a big opportunity because right now there is a scarcity of content. It was like the early days of the internet when there were only 10,000 web pages. (There are currently about 10,000 Alexa Flash Briefings.)
Amazon is the third largest search engine in the world.
And it’s no longer about just products and ecommerce results. With Alexa providing answers, information, and voice experiences, this is becoming a search engine to compete with Google.
#CitywireRIA
I’ll be presenting this and more cool information about how to use Alexa for marketing your wealth management firm at Citywire RIA on October 2, 2019. See you there!
-Emily