The Alexa Conference just wrapped. Get top takeaways, Emily’s short livestream interview with VoiceFirst.FM, and the most popular chart of the conference.
Smart Speaker Penetration - Most Powerful Chart
Several people have asked me for this chart from my presentation, How to Crawl into Your Customer’s Ear - The Alexa Conference 2019. Bret Kinsella’s opening keynote included it too, as did a few others. I did not create the chart but I’m sharing it from the publicly available Activate Tech and Media Outlook 2018 Slideshare. If you need to convince your boss that voice is a thing, send them this:
Smart speakers are the fastest growing consumer technology of all time, forecasted in 2018 to reach nearly 50% penetration in the U.S. in less than five years. This chart is tracking to be an accurate prediction. Chart courtesy of Activate, U.S. Census Bureau, World Bank.
Livestream - Emily Binder interview with Ian Utile for VoiceFirst.FM
Click to watch (01:39 minutes) or press play below:
Best takeaways from The Alexa Conference 2019:
#AlexaConf2019
Our friends from Nebo Agency came up from Atlanta. Read Founder Brian Easter’s article: The Next Disruption: Voice Tech and the Buyer Journey
Brielle Nickoloff with Witlingo gets it: we have a pristine, quiet place with voice right now - so take advantage with marketing your brand early. It will get crowded like the bloody red sea that is the rest of the internet - fast. Brielle and I did a live audio Castlingo from the conference - enable the Emily Talks skill then say “Alexa, launch Emily Talks” to hear it.
#VoiceFirst Community and Thank You
It was great meeting so many of the smart, forward-thinking people who make up the #voicefirst community. It is one of the most exciting, supportive, diverse, and pro-women communities in tech. Thank you to Bradley Metrock, Peggy Kilburn, and the VoiceFirst.FM and Score Publishing teams for putting this event together. See you soon!
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