podcast

018 - What You Pay - How to Be Value Driven

Are you value conscious, or paying too much? From business to relationships to everyday life, seeking true value can save you in big ways.

Two podcasts mentioned:

1) Masters in Business

It's not what you buy, it's what you pay.

-Howard Marks

Heard on Barry Ritholtz's podcast, Masters in Business (some really smart guests on this show, you should listen. E.g there is another solid episode with Barbara Kahn about the retail revolution.)

About MiB: "Bloomberg Opinion columnist Barry Ritholtz interviews Howard Marks, the CFA and co-chairman of Oaktree Capital Management, in his third appearance on Masters in Business. An author as well as an investor, Marks most recently wrote “Mastering the Market Cycle: Getting the Odds on Your Side,” which was released this month." Howard Marks interview here.

2. Arthur Laffer on Storybrand podcast (flat tax, LET’S GO):

"Donald Miller talks with Art Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today."

Other Ideas

  • You are the average of the five people you spend the most time with. (Not my idea, I just like it.)

This episode is really all common sense but you know what they say about that.

Finally, hackneyed but my very favorite - and AGAIN financial advice that applies to the idea of value and life in general:

Be fearful when others are greedy, and greedy when others are fearful.

-Warren Buffett

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016 - Voice Marketing from Stubb's BBQ (Alexa Skill)

Neat use of real warm audio - true voice of a brand - that offers novelty, fun, and some utility. Good example of early voice marketing. Playful and I like that it’s based on archival material.

Example of CPG (consumer packaged good) product marketing on voice with “Alexa, order more Stubb’s Original Bar-B-Q Sauce”). Note: Tested and still working in December 2021!

Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand. 

December 6, 2021 update from Emily:

The Ask Stubb Alexa Skill appears to be down and no longer updated but you can see the skill page here and check out the marketing ideas, which are still solid and IMO should be revived and shared. Doing this in 2018 was pretty ahead of the game and today it would even be beneficial to simply promote the hands-free add to cart phrase below.

Ask Stubb is an Alexa Skill promoting Stubb’s BBQ Sauce and featuring recipes and archival audio

Skill created by Proof Advertising in Austin.

Video preview of the skill here.

Stubb-272x300.jpg


•” The skill includes ten tips, more than 20 recipes and a few of Stubb’s favorite songs.
• Users can order Stubb’s Bar-B-Q sauce directly from the skill.
• After the first week of launch, Ask Stubb was featured as a popular skill on the Alexa Skills Store.” -via CommArts

Takeaway:
With Alexa skills and voice right now, done is better than perfect. Establish a presence like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this. In this case, it’s content marketing to drive ecommerce through voice.


Like it?

If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

OUR SPONSOR:

Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Get a $25 Amazon gift card with my link.

015 - Why Voice First and Smart Speakers Are a Marketing Must

What is Voice First?

Topics:

  • Position Zero or bust

  • Voice search

  • Speech recognition

  • Alexa Flash Briefing

  • Smart speakers

  • Alexa

  • Amazon Echo

  • Google Home

  • Transcribing all of YouTube automatically

  • Carl Jung and the collective unconscious - how this applies to indexing our global speech

  • “Marketing is three things: direct response, and PR; the rest is just tactics.” - Bob Knorpp, host of The BeanCast


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND

  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)

  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell

  4. Google Duplex:

Please Leave a Review!

If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

OUR SPONSOR:

Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast (or Flash Briefing). Visit Pippa.io to get started. <— Please use my link so they’ll know I sent you!

013 - Who's Been Programming You?

Leslie Moonves, the longtime chief executive of the CBS Corporation, stepped down on September 9, 2018 amidst sexual harassment allegations. The CBS board announced his departure, effective immediately. Here we go again. Many of the men who have been outed for sexual harassment or assault spent years determining what TV shows, movies, and news programs millions of Americans watched on a daily basis.

How do you think sexism, bias, misogyny and sexual harassment in the most powerful companies in charge of storytelling have influenced society? Directors, writers, showrunners, studio execs, news anchors, news executives, and more.

We've got the Weinstein effect in full force amidst #MeToo:

Woody Allen

Roman Polanski

Matt Lauer

Mark Halperin

Charlie Rose

Roy Price

Roger Ailes

Bill O'Reilly

James Toback

Louis CK

etc.

All denied any nonconsensual sexual activity. But .... yeah right.

Programming informs culture. Stories set social norms. And it's not just the shows, it’s also the advertising.

Ask who writes your programs.

If you enjoyed this podcast please leave a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you think.

OUR SPONSOR:

Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast. Visit Pippa.io to get started. <— Please use my link so they’ll know I sent you!

011 - Marketing Meat, Milk, and Mayo

Marketing is powerful for both good and bad, fear is a great motivator, and Big Ag’s lobbyists should scare you more than the NRA’s. This reminds me of Hellman’s Mayo (Unilever) suing little Hampton Creek, maker of “Just Mayo”, a vegan alternative that saves tons of water and pollution per year by omitting eggs.

The Standard American Diet (SAD) leads to disease and rising healthcare costs. And contributes greatly to climate change. And we’re arguing over product names

Show notes:

Hellman's Mayo (Unilever) sued little Hampton Creek over their eggless mayo (Just Mayo) - 2014.

Then after all, Hellman's gave vegan mayo a go.

Big Ag (Big Agriculture) are the first or second most powerful lobbyists in Washington. The NRA is anathema to many when we talk about lobbying, but Big Ag is more impactful to our health and the environment than any other group. And even the Sierra Club and Greenpeace are Big Ag's bitch - here's more on that: Cowspiracy is a documentary worth watching.

Missouri has become the first state to regulate the word "meat," ruling that lab-grown "meats" and plant-based alternatives can't use the word. According to USA Today, producers can be fined for "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." The law was pushed by the Missouri Cattlemen’s Association, which has argued that the term is confusing shoppers and harming ranchers. Just days before, the maker of Tofurky filed a lawsuit in the state seeking to block the regulation and allow the company to continue to use "meat nomenclature" like "sausage" and "hot dogs.” Via LinkedIn News 

If our planet is going to make it another hundred years, we can’t continue factory farming at this rate. It is flat out unsustainable.

For example:

  • The water required to produce a pound of beef = 32 showers.

  • A 1/4 pound of hamburger requires over 600 gallons of water to produce

  • 29% of the world’s water goes to animal production. 1 in 6 or 1.1 billion people go each day without access to clean drinking water.

  • You can save 50,033 gallons of water by giving up dairy = over 200,000 gallons of water per year by simply leaving meat and dairy off the menu!

We should be happy that people are eating alternative meats. Stop thinking of the marketplace as a finite pie where your brand has a little slice, a fyfedom around terms like “mayo,” and imagine a bigger pie.

Also, anyone think about Camille Preaker with this rule coming from Missouri? Pigs are smarter than dogs, you know. #WindGap

HEAR THIS PODCAST ON ALEXA:

On your Amazon Echo device (or in the Amazon shopping app) say “Alexa, play Beetle Moment Marketing Podcast”.

010 - Future Flight Attendants and Captains of S&M

  • Sexist stickers for kids onboard TUI.
  • PR crisis fail - no main brand Twitter account to issue a statement.
  • What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home. And why are so many young men not acting like men?
  • Chuck and Wendy Rhoades have a special power balance on Billions and domination/submission role play is a release more common than you may think.

GET THE MARKETING GOODIES:

Hear this podcast on Alexa:

On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:

"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LandGrab.