What should you put on your Alexa Skill landing page or voice experience information page? You have to educate your audience on how to use something new, like an Alexa Skill or Google Action.
Your voice hub page is the perfect place to showcase any voice marketing you’re doing, whether it’s an Alexa Skill, Google Action, Flash Briefing, or podcast.
Why you need a voice hub page:
You’ve heard of the Marketing Rule of Seven: it typically it takes seven exposures to incite a purchase or new behavior in someone. Clear messaging and a single hub page explaining a new service is key to adoption when it comes to new technology like voice.
Imagine you post on social, send an email, tell someone verbally, and then post a few more times on Instagram or Twitter about your Alexa Skill. You will need to “Link in bio!” your audience about seven times til they finally act. Make sure when they do, you have the clear actionable info for them to enable your voice experience or subscribe to your podcast wherever they listen.
Amazon Alexa has about 70% market share for smart speakers and the number one category for requested content is music, news, and weather (including podcasts). Watch Emily Binder’s 60-Second Definition of Voice Marketing
Uber was an early adopter of ordering a rideshare through Alexa. They feature these commands to educate users on how to get a ride using Alexa.
We rounded up several good examples of voice hub pages from different industries. These should inspire you to create your own page that serves as a home for your voice app(s) whether it’s an Alexa Skill, Google Action, both, or other. Whatever you have going on related to smart speakers and/or podcasts or flash briefings, you need a hub page. You should throw your podcast subscribe widget in there too (like right below). If you want a tool to make sharing your podcast easy and 1-click, check out Plink.
We picked pages that make it clear to a new user how to access and use the voice experience. They don’t have to be super stylized or complex. Simple works.
Key components of your voice marketing hub page:
TD Ameritrade’s voice hub page features an effective button to enable their Alexa Skill. The green button is eye catching and the simple button text “Ask Alexa” lets users know where the button will take them: the Alexa Skill page on Amazon.
Clear buttons to enable the voice app (links are good too, but make sure you include a colored button with a 1-3 word CTA that the eye is drawn to, such as “Enable on Alexa”)
Feature your Alexa Quick Link for 1-click skill enablement from any device (example: Plancorp Perspective - Alexa Quick Link)
Sample commands or phrases to navigate the voice app, such as “Alexa, ask Onramp Invest for the latest update.”
Pleasing graphics (smart speaker stock photography or branded graphics using non-photograph imagery)
Bonus tip: Create and embed a Spotify playlist of your or your team’s podcast appearances: watch video below to learn how.
Example Spotify podcast playlist embedded:
Learn how to create and embed a Spotify podcast playlist to promote your content:
This is such an underutilized marketing tool!
Alexa Skill or Voice Hub Page Examples - Inspo
🍕 Food/QSR:
Domino's Anyware hub page
Grubhub Alexa Skill hub page
💸 Financial services:
Plancorp, an RIA (Registered Investment Advisor) with over $4 billion AUM (assets under management) built their custom Alexa Skill with WealthVoice. Plancorp Perspective’s voice hub page makes it easy for clients to enable the skill with their Alexa Quick Link. Suggested commands make it easy for clients to interact with their voice experience and get hands-free updates.
💄Beauty:
📰 News:
NPR: Listening to NPR with Alexa
Featuring this handy PDF of phrases - you should consider creating one like this
Note on language: In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page" or a "destination page", is a single web page that appears in response to clicking on an organic search result, marketing promotion, marketing email, or an online ad. What you want to create is a regular page on your website, but we know people often call these “landing pages” so that’s why it’s in the title. You get it.
How to create your own Alexa Skill and send hands-free updates:
Want to create a custom branded Alexa Skill like this and send your audience voice updates anytime? Request an invite to WealthVoice. It’s a voice CMS (content management system) and we can build skills for any industry. It’s like Wix or Squarespace, but for Alexa skills. Watch demo video.
Learn more about our voice marketing and podcasting services:
Get briefed!
Five minutes, twice a week. Subscribe free for marketing and business updates on Voice Marketing with Emily Binder. It’s a mini-podcast and an Alexa Flash Briefing.
Insta: @beetlemoment
