Maybe you’re overcomplicating all of this. So many tactics. So many channels to keep up with.
None of it matters if you’re not marketable. Watch 5-minute video podcast:
Emily Binder’s mini-podcast episode: “Don’t Do Marketing, Be Marketable (Threads dead, baby?)” aired 8/25/2023.
—> 1-click play the audio in your favorite podcast app
Show notes:
Threads burned bright for two weeks then DAU were down over 80%.
Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.
Point: All marketing is one of three things:
Branding
PR
Direct response
Everything else is just tactics. This concept from Bob Knorpp is so key.
I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).
Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.
Links mentioned:
Follow Samantha Russell on LinkedIn
Bob Knorpp's podcast: The Beancast
Mini-pod YouTube playlist: youtube.com/emilybinder
My favorite podcast tools:
Watch a clip on Instagram | follow @beetlemoment for more
“Voice Marketing with Emily Binder” podcast home page and most popular episodes playlist: emilybinder.com/podcast